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Who knows the information about Li Wenjun, a college student who raises foxes?

Character profile: Li Wenjun, graduated from Dalian University of Technology in 2000, entrepreneurial project: fox breeding, wealth creation: 15 million yuan.

This young man is called Li Wenjun, and he is the owner of this company The director of a fox breeding farm, he has been engaged in fox breeding and fur sales for only 4 years. But now, his breeding farm has developed into a large-scale fox breeding farm with more than 4,000 adult foxes for slaughter and an annual output value of more than 3 million yuan. He has also become one of the leading fox breeders in Liaoning Province.

Li Wenjun is from Jinzhou District, Dalian City. He graduated from Dalian University of Technology and majored in real estate. So, how did he become fascinated by these foxes and fall in love with breeding industry?

When he was in college, Li Wenjun was a restless student. While other students were enjoying the colorful campus life, he was always thinking about how to make money in his spare time. In his senior year of college, Li Wenjun borrowed money to open an Internet cafe without telling his parents.

Li Wenjun: “I often went to Internet bars in school. I thought this thing was quite profitable, so I started one.

Cui Yang, Li Wenjun’s college classmate: Before I graduated, I only I thought it might be cheaper to go to his Internet cafe."

Li Wenjun hired someone to take charge of the management, and the Internet cafe business was booming, earning 40,000 to 50,000 yuan a year. Try your hand at it and be successful. He was able to learn and make money at the same time, and he became the envy of his classmates as a student boss.

In 2000, Li Wenjun graduated from university. At this time, there were more and more Internet cafes in Dalian, and profits were getting smaller and smaller. The Internet cafe business could no longer continue. But Li Wenjun was unwilling to find a job. He still wants to start his own business and become his own boss.

Li Wenjun: "When I opened an Internet cafe, it was easier to get money. Why did I go to work? At this time, I felt a little arrogant."

Li Wenjun's father Li Kemeng : "After all, you have little experience. Going into the sea, after all, you said you were in the sea. You can't swim, so how can you do it."

It happened that a friend of my father was running fox feed. Seeing that his son refused to work, his father decided to let Li Wenjun sell fox feed. This was a tiring and dirty job. The father wanted his son to experience the hardships of doing business and take the opportunity to dispel Li Wenjun's idea of ??starting a business.

Li Wenjun’s father, Li Kemeng, is a cadre of the Science and Technology Bureau of Jinzhou District, Dalian City. In order to research and promote the artificial breeding technology of foxes, he and his wife raised foxes at home 16 years ago. Now they have more than 300 foxes. It facilitates research and promotion and can generate an income of nearly 100,000 yuan per year. However, Li Wenjun never cared about his father's fox breeding.

Li Wenjun: "Over the years, I have always said that I despise this thing and think this fox is quite dirty."

Li Wenjun's father Li Kemeng: "He is very unhappy. He did it."

Li Wenjun worked hard to promote feed. In just one year, he not only opened up the market, but also made more than 100,000 yuan. At this time, his desire to start a business became stronger. Li Wenjun proposed to raise foxes himself. The son's attitude towards the fox made a 180° turn, but the father's thoughts couldn't change for a while. What he couldn't tolerate was that his son had to treat his side job as his main job.

Li Kemeng, Li Wenjun’s father: “We also hope that he will become a national civil servant and get there upright, with a little glory on his face. How can he do this industry? So I was very angry at the time and I used violence against him. . ”

Li Wenjun’s decision to raise foxes was not impulsive. During the year of selling fox feed, he conducted a thorough investigation on fox breeding and market conditions.

Li Wenjun: "I went to many places at that time. I went to Forestry University to talk about these things with professors, and then I went to other large-scale breeding farms, and then I went to the fur market. Hebei Liushi Zhejiang Chongzhong Fudu has gone to see it, so after looking around, I am quite confident about the market prospects of this thing.

"

At this time, one of Li Wenjun's college classmates, Lian Dapeng, also wanted to start his own business, but had never found a suitable project. Li Wenjun's analysis of the prospects of fox breeding aroused Lian Dapeng's interest. The two They hit it off and decided to join forces to raise foxes.

In the summer of 2002, Li Wenjun and Lian Dapeng raised funds and invested 600,000 yuan each, rented 20 acres of land in Xiangying Town, Jinzhou District, and raised 700 foxes. Fox.

Li Wenjun’s college classmate Lian Dapeng: “We have a breeding farm in the countryside. I feel quite proud of it. After all, it is a business. ”

Li Wenjun’s girlfriend Han Fang also quit her job as a museum docent and went to the countryside to help Li Wenjun start his career. Li Wenjun chose to raise foxes, and his father was originally very reluctant. Now, his girlfriend has also resigned. , which made Li Wenjun’s father even more angry.

Li Wenjun’s father Li Kemeng said: “What makes me angry is not that it’s a job that more than a hundred girls aspire to, but a job that more than a thousand girls aspire to. You can just quit your job. ”

Li Wenjun: “I said we are going to do it anyway, so we should do it as a career, not a side job. The starting point must be high, different from ordinary people. ”

Dalian City has always had a tradition of breeding foxes, but the farmers are scattered. The foxes are skinned and sold to fur traders who come to the village to purchase. The farmers do not understand the external market and are often maliciously lowered by fur traders. .

Sun Chao, a fox farmer: “When the leather dealer comes, he will press it, and when he comes and presses it, we will say that the price of the skin will never go up. ”

In the spring of 2003, Li Wenjun, who had been breeding foxes for just one year, made a decision to establish a breeding association.

Li Wenjun: “I hope the association can unite these farmers.” , so that the association can also develop and the farmers can also benefit. ”

Fox farmer Sun Chao: “We will be able to sell foxes at a good price when the time comes, which will be particularly helpful to this common people.”

Establishing an association to increase the price of skins is something everyone supports, but the farmers hope to get cash when selling the skins. That winter, it was the skinning season , Li Wenjun bought the fox skins from member farmers with cash. When he took the fox skins to the southern fur market, he was dumbfounded. The price of the fox skins on the market was even lower than what he bought.

Li Wenjun: “This market is difficult to grasp. After I collected it, the price dropped in the market in the past two days. ”

Li Wenjun’s wife Han Fang: “You can’t hold the skin in your hands, because all you have to hold on to is money. There is no other way, even if it’s cheap.” ”

Li Wenjun: “I have to pay for the loss myself.” "

The market has changed. Li Wenjun, who originally thought he could make money with the help of the association, lost more than half a million yuan. At this time, his partner Lian Dapeng They also proposed to withdraw their capital.

Partner Lian Dapeng: “The family’s capital cannot be recycled, so we decided to withdraw. ”

Li Wenjun: “My friend just said that something happened at home and he needed to get some money from home. ”

He lost more than 500,000 yuan from selling leather, and his partners had to withdraw their capital. This undoubtedly made Li Wenjun worse. In order to pay off the money invested by his friends, Li Wenjun took out a loan from the bank and disposed of it at a low price in advance. Lost the fox.

Fox farmer Sun Chao: “In order to repay him the money for his shares, he gave away the fox skin. Sold at a reduced price. Originally, if you had waited another month or two, the price might have gone up. "

At this time, the breeding farm has just bred more than 2,000 little foxes, and they have to open their mouths to eat every day, which is difficult for Li Wenjun.

Li Wenjun: "Basically, No matter how hard you try, there is only one word, money, just to raise money everywhere. "

In desperation, Li Wenjun sold the new house in the city that his parents had prepared for his wedding.

Li Wenjun's wife Han Fang: "There is no way. We have reached this point. We cannot give up halfway. If we want to do it, we have to keep doing it."

Li Wenjun used the money raised to The number of breeding foxes has expanded to 4,000. Under the painstaking management of him and his wife, the breeding farm has formed a certain scale.

In August 2004, relying on his ability in fox breeding and foreign language advantages, Li Wenjun won the opportunity to visit Finland organized by Northeast Forestry University. This trip to Finland greatly touched Li Wenjun.

Li Wenjun: "Broadening my horizons means that I also see what it is like to really raise a fox."

Li Wenjun's father Li Kemeng: "After he came back, he said that this fox cannot be raised. "What happened to that fox abroad?"

After returning to China, Li Wenjun put forward a new concept of fox breeding that was refreshing and even incomprehensible to domestic farmers.

Li Wenjun: "My main feeling is that the domestic feed is not good and we are reluctant to invest. We must make this thing into something with high input and high output."

Use corn, Feeding foxes with raw materials such as soybean meal is a traditional breeding method in China. Li Wenjun uses full-price feed, chicken soup and fresh fish to prepare the feed. Ordinary farmers do not understand such an investment, let alone be reluctant to do so. But when you take off the fox skin and take a look, the difference between the two is simply worlds of difference.

Li Wenjun: "A skin like this one is standard enough. The size, coat color, and hair length are all standard enough. Such a skin now costs more than 500 yuan. This kind of skin now only costs more than 400 yuan. Same thing. All foxes need to eat feed, and the difference in feeding is here. The cost of feed is no more than 50 yuan for this fox to grow up. If you say raising this and this, it may cost 50 more, but its benefits are higher. Increase by 100. ”

High input and high output are already new words to local farmers. Then, Li Wenjun proposed a farming concept that no one had heard of before—the elimination system. Asking farmers who regard foxes as their treasures to eliminate foxes is undoubtedly a thorn in their side, but Li Wenjun has his own reasons.

Li Wenjun: "When you find something wrong, just give it an injection. Keep treating it and giving it a shot. Just like people, the more you treat it, the more illnesses you get. And this disease is contagious. It is transmitted from person to person. , each one infects one. Because of this one fox, you are reluctant to spend hundreds of dollars, and you have infected all your local foxes with this disease. If you treat one fox 20 times and treat one fox 20 times, you might as well treat it from the beginning. Eliminate them."

Survival of the fittest is the law of nature. Introducing the elimination system into the fox breeding process not only ensures the quality of introduced foxes, but also helps Li Wenjun achieve a new breakthrough in fox breeding - cultivating purebred foxes. .

Li Wenjun: "I want to develop this gene. I want to obtain this gene from the original Finnish species from generation to generation, and strive to cultivate my own pure breeding. So in this long process, you can It’s constantly being eliminated. Scientific things cannot be false at all. If you can’t cultivate your own pure breeding, you can only spend this high price to buy Finnish foxes.”

Sun Chao: “ In Finland, we can buy this fox for 3,500 or 4,000. If we can really cultivate it ourselves, it will cost two to three thousand yuan, and it will be cheaper for us to inseminate."

Now, Li Wenjun has cultivated his own. Purely bred foxes, and he always follows the principle of high input and high output in the breeding process, the foxes he breeds are not only large in number but also of high quality fur. Fox farmers and fur traders from all over the country come here.

Liang Chuanqiang, a fox farmer in Shandong: "I came from Weihai to catch male foxes and make them breeding males for artificial insemination."

Fur trader Huang Zewei: "Their family The leather is top-notch in southern Liaoning.”

Farmer Sun Chao said: “It’s almost impossible to raise such a large number of pigs by yourself.”

Seeing his son's career getting better and better, his father Li Kemeng showed a satisfied smile and often came to Li Wenjun's breeding farm to help.

Li Wenjun’s father Li Kemeng: “When I think back later, they were ahead of their time on these things, so they basically started to support him vigorously in the later period.”

Li Wenjun also became a father. , looking at his lively and lovely son, he realized more and more his father's good intentions for his son to succeed