Why is it so difficult to recruit online promotion specialists?

Online marketing cannot be completed by one person, and Internet marketing cannot be profitable just because the boss understands it. Internet marketing is a systematic project, just like building a house. You can only lay the foundation and framework first, and then build the house. The speed is very fast and it will be very reliable

Business owners should not think about spending the least money to recruit some all-round talents. With your mentality, it is impossible to recruit a better employee

Our bosses should understand that as long as employees are capable, they will definitely bring greater value to you. As long as your salary is reasonable, they will work harder

Then the boss of the company What to pay attention to when recruiting Internet marketing team members: Pick a general. If the manager of an enterprise is called "handsome", then the person in charge of the Internet marketing department is the "vanguard" of the enterprise. What kind of "general" can be qualified? What about the operation of the Internet marketing team? The ideal Internet marketing manager must be familiar with the business knowledge of the enterprise (at least have done business work in the industry for several years), and also understand some technical applications of Internet marketing (understand optimization and promotion technology , familiar with bidding advertising, have published free information and even run industry forums)

However, talents with such conditions are rarely available at present

A more pragmatic method of selecting people is still needed. Assign business backbones within the company to take charge of the team. This can save outsiders the time to familiarize themselves with the business, and secondly, facilitate future communication and coordination with other departments

As for the network technology knowledge of such people To recharge, you need to find an experienced Internet marketing consultant for training and long-term guidance, so that you can have the ability to plan Internet marketing and arrange daily affairs

The next step is to recruit soldiers, the same as for generals. , it is best to allocate suitable candidates within the company. If there is no one within the company, then it is necessary to openly recruit new people to form a team

Basic personnel include: website design, website program, copywriting, planning, SEM SEO, online editor Data Analysis Online Customer Service

When recruiting the above personnel, the following basic conditions should be met: 1. Strong understanding and writing skills. We have made it very clear before that writing original professional information is very important for online marketing work. Important

So when recruiting people, I always ask them if they have the habit of writing diaries and blogs. If you recruit someone who doesn’t like to write articles, and you force him to do it, it will be a waste for everyone. Pain

In addition to asking questions, I also need to test, such as taking out a product that the applicant is not familiar with and dictating how to use the product, and then asking the interviewer to write a product manual based on my dictation to judge. His understanding, language organization ability

2. Master certain image processing technology and even video processing technology (especially the requirements for website designers). As we said in the first condition, typing It is for text work in online marketing, using image processing software (such as photoshop), and for publishing image information online

Especially in certain industries, such as companies selling remote control toys, pictures and Video production is the basic work of corporate online marketing

This type of company must have talents in this field to form an online marketing team

The test standard is to give candidates some basic information. Picture, let them produce exquisite renderings

3. Master certain website production technology (requirements for website producers, optimization and promotion personnel) Only those who can use HTML website production language or are proficient Only those who operate a certain website production software (such as Dreamweaver) can build corporate websites and carry out optimization and promotion

There are also some people who claim to be able to build corporate websites, but they just apply ready-made corporate website programs and website designs. The style, layout, and quality of optimization are all subject to the limitations of this program, and they cannot be regarded as website producers

In the true sense, corporate website construction and optimization personnel must be professionals who can independently use Dreamweaver to write websites Personnel

To test the candidates’ ability in this area, they are asked to independently write a simple corporate website

p>Of course, for small-scale enterprises, it is best to recruit multi-functional talents

For example, copywriters, information staff and online advertising managers are combined into one position (meeting the requirements of points 1 to 3) ), one position for website design, optimization, and promotion personnel (meeting the requirements of 4 to 5 points)