Is there a future for boys studying e-commerce?

Before boys choose e-commerce, you can refer to the following content. If it suits you, then you can choose e-commerce

1. First, explain the professional direction of e-commerce:

E-commerce professional direction

Currently, most domestic universities have the following directions:

1. Marketing: Internet marketing direction;

2 , Technology: website programming design direction, online payment and security;

3. Information management: enterprise informatization, information management and information system, e-government, supply chain management;

4 , Law: e-commerce law; (non-e-commerce major)

5. Economics and Finance: e-commerce international trade;

6. Logistics: e-commerce logistics management

E-commerce majors generally have different curriculum settings in different universities. Some colleges focus on computer technology, and some focus on enterprise management and business models. These are reflected in the departments where e-commerce majors are located, generally including the School of Management, School of Economics, and School of Computer Science. , information technology college, software college, etc. (mostly in management colleges), the professional skills and professional awareness of graduates trained by various colleges will also have certain differences.

2. E-commerce employment direction:

E-commerce work direction

E-commerce major graduates can engage in:

1. Website Front-end design: web design, web art, website front-end code optimization, etc.; (skill requirements: html, div css, javascript, dreamweaver, flash, photoshop, fireworks, etc.)

2. Website back-end design: website construction and maintenance; (Skill requirements: front-end development skills and a website programming language such as PHP, ASP, ASP.net, JSP, Java, C#, etc. Generally, proficiency in one language is enough)

3 , Website operation: Internet editing, website planning, online customer service (i.e. customer service), website data monitoring and data mining, website CRM (customer relationship management); (Skill requirements: soft article writing ability, content planning ability, communication ability, data Analytical ability, etc.)

4. Internet marketing: SEO (search engine optimization), SEM (search engine marketing), online advertising, online integrated marketing, corporate marketing planning, international trade (online direction), etc.; (Skill requirements: basic website construction technology, SEO technology, SEM bidding advertising knowledge, basic online marketing skills, etc.)

5. Online sales: telemarketing, product marketing consultant, etc.; (Skill requirements: Marketing abilities, communication skills, etc.)

6. E-commerce operations: e-commerce project management, Internet product manager, third-party e-commerce platform management (such as managing the company's Alibaba store, Taobao store, Tmall store , Jingdong store, etc.), planning and operation of e-commerce activities; (skill requirements: e-commerce practitioners with more than three years of work experience, starting from the bottom)

Four types of e-commerce industries

1. E-commerce enterprises

Online mall categories: such as Alibaba, Taobao, Tmall, JD.com, Suning.com, Amazon, Dangdang.com, Fanke, Yihaodian, group buying websites etc.;

Portal website categories: such as Tencent (developing e-commerce projects such as Paipai, QQ online shopping, QQ Mall, Yixun, etc.), Baidu (online marketing advertising bidding system);

Vertical Internet category: e-commerce information category (such as Yibang Power, Paidai, iResearch), travel category (such as Ctrip, Tongcheng), recruitment category (such as Zhaopin Recruitment, 51555), classified information (such as Ganji.com, 58 city), consumer sharing shopping guides (such as Dianping, Meilishuo, Mogujie), SNS e-commerce direction

2. E-commerce service companies

Software R&D companies, such as ERP ( Enterprise management information system), e-commerce mall system, payment software, online marketing software and other e-commerce auxiliary software; (such as Alipay, shopEX)

Hardware companies, server components, server providers; ( Such as Alibaba Cloud, Wanwang, Western Digital, etc.)

E-commerce consulting companies, management consulting, supporting solutions (such as iResearch)

3. Traditional companies

With the rapid development of e-commerce, traditional enterprises have begun to invest in e-commerce channels, such as paying more attention to corporate website construction and corporate online marketing. This has created a demand for e-commerce talents in traditional enterprises.

4. Traditional industries

For traditional industries, e-commerce is a new operating model. E-commerce will be used in traditional economic and trade, traditional logistics, manufacturing and agricultural and sideline industries. , e-commerce means a broader market, more convenient distribution channels and more industry opportunities for traditional industries.

For e-commerce graduates, there are more job opportunities!

E-commerce jobs

1. Internet marketing specialists (such as SEO specialists, SEM specialists, website promotion)

SEO Specialist (Search Engine Optimization Specialist): Responsible for website keyword analysis, content optimization, web page code structure optimization, internal and external link construction, site group construction, soft article writing and other optimization plan design and optimization effect evaluation;

SEM specialist (search engine marketing specialist): responsible for search engine bidding advertising promotion and advertising alliance promotion of enterprise products or services;

Internet marketing consultant: responsible for enterprise products and services Promote sales, contact and develop customers;

Telemarketing specialist: Same as above, mainly through telephone contact;

Online promotion specialist: Use B2B platforms, corporate websites, yellow pages, and blogs , forums, Weibo, Tieba, SNS social networking sites, Q&A systems, encyclopedia websites, etc. to help companies implement marketing and promotion activities;

Senior Internet Marketing Specialist: Internet marketing data mining, Internet marketing effect analysis, Internet marketing plans Design and implementation, competitor marketing analysis.

2. Website planning/network editing

Network editor: Familiar with e-commerce website operations and operating procedures, and understand the development direction of e-commerce; have a deep understanding of corporate websites and be familiar with The functional requirements of the corporate website; have strong Chinese language skills and text editing capabilities, and have certain knowledge of website column planning, operation and management; have strong topic selection, planning, editing and summarizing capabilities; be familiar with computer operations and master the basic network Knowledge.

3. Website backend developer

Website development engineer (PHP development specialist, ASP development specialist, .NET development specialist, etc.): proficient in ASP/PHP/.net/JSP/JAVA /C# and other development tools, able to independently develop the backend; proficient in MYSQL, SQL server, Access, Oracle database management systems, able to independently complete database development; able to read commonly used JSP codes, and be able to write basic JSP programs ; Proficient in HTML language and DIV CSS, fully capable of handwriting HTML code; Proficient in one of Windows 2000/2003, Linux/Unix operating systems; Familiar with website management, design planning, database management processes and technologies. (PS: Don’t be intimidated by so many requirements. Generally, you can be good at a few of them and have your own technical system. For example, a PHP specialist who is proficient in PHP MYSQL Linux will do)

4. Website front-end development and design

Website Artist: Proficient in using Flash, Fireworks, Photoshop, Coreldraw and other graphic design software to design various types of website page renderings; possess certain visual communication design skills, good at advertising creativity, design in online advertising, traditional Application in media advertising; (generally required to know certain web languages ??such as HTML, DIV CSS)

Web designer: In addition to mastering the skills of website art, you can also skillfully use Dreamweaver, FrontPage, etc. Web page editing software, capable of designing various website pages; familiar with HTML, DIV CSS, JavaScript and other web front-end languages, understand the principles of website program implementation, and have experience in cooperating with programmers; have certain experience in website construction, and have the spirit of communication and cooperation , be creative.

5. Website operation manager/supervisor

E-commerce supervisor: Familiar with common methods of online marketing, with experience in full-scale e-commerce operation management; able to formulate short, medium and long-term development plans for the website , execution and supervision;

Website operations manager: able to complete the operation of the overall website and channels, marketing, advertising and value-added product operations and sales; able to complete the construction and management of the website operation team, and realize the website `Strategic goals, traffic improvement and profitability.

6. E-commerce international trade

Foreign trade manager/supervisor: good English proficiency required; responsible for maintaining foreign trade customer management of foreign trade e-commerce platforms such as Alibaba International Station; foreign trade network Channel procurement; establishing and maintaining online foreign trade distribution channels.

7. E-commerce logistics

Graduates of this major are mainly targeted at industrial and commercial enterprises, logistics enterprises, and transportation and warehousing service enterprises, and are engaged in front-line management such as logistics system planning, operation, and management. Work. Such as:

(1), business personnel of third-party logistics companies

(2), customer service personnel engaged in logistics business processing

(3), Form workers who are engaged in order making and review in logistics business processing

(4) Planners who are responsible for product distribution and transportation scheduling in modern logistics enterprises

( 5), file management personnel engaged in product information, distribution of customer information, etc.

(6), managers engaged in commodity circulation processing management and operation

(7), engaged in purchasing goods , managers in tallying, shipping and other tasks

(8), managers engaged in storage and inventory management

(9), customs declarers in modern logistics companies

(10), Electronic data exchange system operators

8. E-commerce customer service

E-commerce call center telephone customer service: Mainly responsible for pre-sales of e-commerce websites , accept information consultation, feedback, Q&A, etc. during and after sales;

Online customer service: also known as online customer service, such as Taobao Wangwang customer service; other instant messaging software customer service; web online customer service;