How to choose keywords?

Methods and techniques for selecting keywords

Methods and techniques for selecting keywords

Keyword research and selection is a crucial step in search engine marketing activities . As we all know, most people start with search engines when looking for information online. We all find the information we want by entering key fields. Currently, most people use an average of 2-5 keywords when searching. Therefore, choosing the right keywords is becoming increasingly important for optimizing web content. Because search engines mainly provide content related to keywords, if there are relevant keywords on the web page, the website will rank higher than those websites that do not use appropriate keywords to describe their products or services.

1. Think from the customer’s perspective

What keywords will potential customers use when searching for your product? This can be done by getting feedback from a variety of sources, including getting their thoughts from your customers, suppliers, brand managers, and salespeople; the best way to do this is from search engines.

2. Expand the keywords into a series of phrases

After selecting a series of phrases, detect these keyword groups. The function of this software is to see how your keywords appear on other web pages. How often they are used, and how many people have used these keywords when searching on major search engines in the past 24 hours. The best keywords are those that are not overused and are popular. Be careful to only use keywords that describe your product.

: 3. Perform multiple permutations and combinations

Change the word order in the phrase to create different word combinations. Use unusual combinations. Combined into a question. Contains synonyms, substitutions, metaphors, and commonly misspelled words. Include the brand name and product name of the product being sold. Use other qualifiers to create more two-letter, three-letter, and four-letter combinations.

For example, if your keyword is "keyword", you may encounter questions like what is a keyword, popular keywords, how to choose keywords, what is a keyword, keyword analysis, keywords Definitions, keyword automatic analysis software and other phrases. If keywords are software solutions, you might as well try traffic analysis software solutions, keyword traffic analysis reports, keyword traffic reporting tools, B2B software solutions, e-commerce software solutions, etc. It’s important to note that keyword phrases don’t have to be meaningful, although they do have to have relevant meaning when you combine them.

4. Use professional concept vocabulary to limit visitors

Clear the concept of your keyword groups, such as e-commerce software. Be clear and professional enough so that the phrase is not too broad, such as e-commerce software solutions, e-commerce security solutions, B2B e-commerce software, etc.

5. If you are a brand company, use your company name

If you are a well-known brand, use your company name in the keywords.

A website like RadioShack should have keyword phrases like this: RadioShack computers, RadioShack electronic components, RadioShack phones, etc. If RadioShack is recruiting employees, use these keywords: Work for RadioShack, RadioShack Nationwide, and RadioShack Management positions to recruit professional employees.

But if your name is Jack Jones Real Estate, no one will type that name into the search box unless they know you. Therefore, if you are not a brand, it is not worth trying if your company name is included in the keywords.

6. Use geographical location

If your location is critical, add it to your keyword group. For example, Beijing rents a house; Beijing second-hand house, here, Beijing rents a house and second-hand house is a very useful keyword.

7. Review the keywords used by competitors

Looking up keywords used by competitors can help you think of some phrases you may have missed. But don’t copy anyone else’s keywords because you don’t know how they’re going to use them – you have to come up with your own keywords.

Looking for other people's keywords is just a supplement to the keywords you have already chosen.

8. Do not use words or phrases with too broad meanings

Use modifiers to make the meaning of ordinary words and phrases more precise. For example, sites that provide insurance services can use key phrases such as health insurance quotes, automatic insurance quotes, and life insurance quotes.

To pre-qualify visitors, keywords and phrases should be specific to your niche. If you are in the entertainment industry, use entertainment news, film tracking, celebrity stories, entertainment centers, etc. Having a clear niche will attract the visitors you need. This is important no matter what you sell. A small target audience is more likely to convert into real customers than a large group of visitors who think you are selling something else.

9. Don’t use a single word

Multi-word phrases are more useful than a single word. It is difficult for search engines to search for relevant results for a single term because such search terms will produce too many results, and searchers will not browse hundreds of result pages. A user searching for e-commerce software solutions for an auction site wouldn't just be searching for software.

10. Use your own name rather than someone else’s trademark name

Avoid using competitors’ trademarks in your keywords, otherwise you may be sued. Some companies will grant permission for use. An e-commerce website wishing to use "Tide" should contact Procter and Gamble for permission. The license is granted on the basis of an underlying affiliation - a manufacturer may license the use of its name to a sales website. However, profiteering from another company's trademark or product name is not allowed.

These strategies will help you target qualified visitors. Keyword selection is one of the most important tasks in search engine marketing, so take the time to do it well.