How to do a good job in Mid-Autumn Festival sales

How to do a good job in Mid-Autumn Festival sales

How to do a good job in Mid-Autumn Festival sales. In order for the project to proceed as scheduled, everyone will first make a plan. The plan generally includes guiding ideas. , main goals, work priorities, implementation steps, policies and measures, specific requirements and other items. Let’s take a look at how to do a good job in Mid-Autumn Festival sales and related information. How to do a good job in Mid-Autumn Festival sales 1

1. Activity background

The Mid-Autumn Festival on August 15th is a traditional Chinese festival. During the festival, we miss our loved ones more, and moon cakes become our gifts. Relatives and friends, the best gift to express blessings.

2. Theme of the activity

During the festive season, we miss our loved ones even more, and the moon cakes convey our love

3. The purpose of the activity

1. The purpose of setting up the rice flag Humanistic image, while promoting sales growth

2. Provide convenience to customers and attract more customers

3. Increase the visibility and reputation of the company

4. Spread the corporate image and enhance the brand image

4. Event time

The eighth day of the eighth lunar month------August 15*** eight days

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Five. Promotional venues

Counters in major shopping malls, supermarket windows and specialty stores

Six. Activity content

1. Carry out group buying business and provide group buying discounts to facilitate various units and institutions to distribute benefits. For those with a one-time shopping amount of more than 1,000 yuan, free delivery (within 5 miles).

2. Aiming at different groups of people, we have developed a variety of mooncake gift boxes with different price ranges, which are the first choice for gifts to relatives and friends, as well as festive gifts.

3. Get exquisite gifts when you spend over 180 yuan. Gift box, or a 30 yuan voucher, which can be exchanged for any product in the store.

4. Get a beautiful gift with your purchase (candy and other exquisite small gifts)

7. Publicity methods

Post posters and print leaflets at various sales locations , and carry out advertising through radio, television and other media.

8. In-store decoration

The environmental layout of the restaurant and lobby should try to highlight the "peaceful, reunited and festive" Mid-Autumn Festival atmosphere

9. Dining features

1. On the day of the Mid-Autumn Festival, make an extra-large mooncake and display it in the lobby during the day to create a festive atmosphere of reunion. Before the official meal, set up a large incense table, place the mooncakes on the incense table, invite the hotel general manager and celebrity representatives to come up and cut the large mooncakes, and announce the start of the reunion dinner.

2. There is a main table (about 10 people) in the middle of the restaurant for the crew and celebrities attending the reunion dinner. In principle, each hotel invites one crew.

3. According to the needs of tourists, make a reunion banquet standard of economy, warmth, luxury, etc., and provide menus respectively. The names of the dishes in the menu must have the meaning of "reunion", and the details will be determined by the hotel. implement. Our company has unified publicity, and the travel agency will contact each hotel for specific meal reservations, while supplies last. How to do a good job in Mid-Autumn Festival sales 2

The XXX series of liquor has just been launched, and there are many similar products in the almost mature market. In addition, it is also the season when liquor consumption is declining, and it will soon enter the consumption stage. Off season. In this case, the XXX series of liquors are facing severe tests. Therefore, they should choose the entry point to enter the market and carry out a series of promotional activities to gain a firm foothold in the fiercely competitive market in a short period of time.

1. The background of Mid-Autumn Festival promotion

As a traditional festival, the Mid-Autumn Festival has always attracted the attention of the whole society. Although it is not the peak of consumption at this time, it is a comparison of "reciprocity" period of concentration. During this period, if practical promotional activities are carried out, it is a very important time window to increase product brand awareness and increase market share.

Based on this, we propose this promotion plan.

2. Several issues that need to be solved for Mid-Autumn Festival promotions

1. Preferential policies for Mid-Autumn Festival promotions;

2. The degree of cooperation with marketing network promotion activities;

3. Product terminal distribution situation;

4. Strength of support for promotional activities;

5. Promotion Activity organization skills.

III. Suggestions for Mid-Autumn Festival promotional activities

(1) Promotional theme

1. Healthy Desire XXX Liquor

2. Examples Cup to invite the bright moon to unforgettable XXX

(2) Promotional theme description

1. Healthy desire, XXX liquor:

The purpose of this theme is to emphasize the health care of XXX liquor Function, while highlighting the XXX brand, it can be used as an auxiliary advertising slogan for promotional activities, and can also be used in long-term advertising.

2. Raise a glass to invite the bright moon, unforgettable XXX:

This theme is aimed at the traditional festival - Mid-Autumn Moon Appreciation, and skillfully uses ancient poems to create a cultural atmosphere and highlight "Every The scene of "Missing relatives even more during the festive season" affects people's feelings of missing people after seeing things. It ends with "Unforgettable XXX" cleverly, which is thought-provoking and easy to spread.

(3) Promotion methods

Community promotion: Choose warehouses and grocery stores in residential areas for buy-two-get-one-free promotions.

(4) Promotion time

This promotion time is one week before and after the Mid-Autumn Festival, that is, from xx 28th to xx 7th, 20xx. How to do a good job in Mid-Autumn Festival sales 3

1. Purpose of the event

Through the "xx Red Wine-Mysterious Journey" to welcome the Mid-Autumn Festival large-scale lottery and reward activities, to boost the sales of red wine in the off-season and increase Brand awareness.

2. Event time:

Early September to September 27th

3. Event location:

Major supermarkets And entertainment nightclub

4. Activity content:

If you buy any xx red wine product, you can participate in the "xx Red Wine-Mysterious Journey" large-scale lucky draw event to welcome the Mid-Autumn Festival, first class The prize is a free "xx Red Wine-Mysterious Tour" (two-person tour) discount card; the second prize is a 30% discount "xx Red Wine-Mysterious Tour" (two-person tour) discount card; the third prize A discount card to enjoy a 50% discount on "xx Red Wine - Mysterious Tour" (tour for two persons); the fourth prize is a discount card to enjoy a 30% discount on "xx Red Wine - Mysterious Tour" (tour for two persons); the fifth prize is a discount card to enjoy a 10% discount on "xx Red Wine-Mysterious Tour" (multiple tour) discount card. Draws will be drawn in batches, with draws taking place once every five days.

5. Activity concept:

During the Mid-Autumn Festival, the seven-day long holiday is the golden time for tourism consumption. For wine sales in the off-season, this may be a sales climax. To this end, we combined marketing activities with Golden Week tourism and launched the "xx Red Wine-Mysterious Journey" large-scale lottery promotion event to welcome the Mid-Autumn Festival to stimulate consumers to purchase xx red wine. This method can also be used for sales promotion incentives for k/a terminal attendants in April.

6. Activity strategy:

In fact, for the "xx Red Wine-Mysterious Tour" activity, we organize the group ourselves and use the company's headquarters in Yunnan Advantages: In this way, the cost will be greatly reduced, more people can participate, and the sensational effect of the event will be expanded.

The tourist route is Changsha-----xx red wine winery. Mile County (visit xx red wine plantation and production line)------Kunming---Changsha, ***three days Two nights. By being affiliated with a travel agency (nominally a joint promotion between the travel agency and us), we can open up this tourist route, and then recruit two tourism major students from a certain university to be our part-time tour guides.

7. Publicity Strategy

Yunnan’s fascinating customs and customs are very attractive to tourists. In our preliminary publicity work, we deliberately did not disclose the specific travel routes. . Satisfy the appetite of consumers (the secret of the mysterious journey). The publicity particularly emphasizes that this event has a large chance of winning, and even the discount card is not limited to personal use. The winner can get an additional quota with a 10% discount for free, which greatly stimulates the psychology of consumers.

Media placement: TV, FM, newspapers, store pop, etc.

8. Implementation points

Effectively control the chances of winning and determine the approximate number of people in the tour group.

Obtain support from the head office/Mile County Tourism Bureau (the emerging agro-ecological tourism and red wine cultural tourism may become a new economic growth point in Mile County)

Book a guest house/hotel and train tickets.

Corresponding small activities will be held along the way to keep the members happy. If they travel happily and satisfactorily, they will be important word-of-mouth disseminators of xx red wine. (Because they are people who have experienced xx winery)