What is a doctor of business administration and how to help enterprises?

DBA is "Doctor of Business Administration", which is the English abbreviation of "Doctor of Business Administration". It is a comprehensive and systematic management course specially designed for senior managers in the industrial and commercial circles.

The following Xinhe Adult Business School will take Country Garden as an example to explain it to you.

In the second half of 20 13, Country Garden launched the "Future Leaders Program" to recruit professional doctors worldwide, creating a precedent in the industry. At that time, Country Garden's offer of 400,000+annual salary to doctors also caused a sensation.

Wu Jianbin, the former CFO of Country Garden, revealed in his book My Days in Country Garden 1000 that the main reason why Country Garden had such a good impression on doctoral students at that time was the precedent of Cheng Guangyu, the current vice president and general manager of the marketing center of Country Garden.

Cheng Guangyu was the first doctor to join Country Garden. In 2007, Country Garden went public, and Cheng Guangyu also graduated from Tsinghua University in this year, obtained a doctorate and joined Country Garden. During his tenure, Cheng Guangyu served as assistant to the chairman of the board of directors of Country Garden Group, assistant to the president, general manager of the project, general manager of the operation center and president of Guangdong and Fujian regions. 2065438+June 2004, in the tide of de-familyization of Country Garden, Cheng Guangyu was promoted to vice president and general manager of the marketing center.

It took Cheng Guangyu seven years to graduate from Ph.D. to group executives. His success made Country Garden executives realize that people with doctorates are much more capable than those without doctorates. Country Garden executives have revealed such information that the high-paying investment in recruiting doctors is completely affordable. For example, if a doctor is recruited with an annual salary of 400,000, 100 doctors will spend 40 million a year. If 100 people become 1 person after two years, this person will earn 2 million a year, and the company will give him 1 000 million. If he can earn 200 million yuan back like Cheng Guangyu, he will earn all the expenses back. If there are more than 1, the return will be more impressive.

Since the launch of 20 13 in the second half of the year, the doctoral team in Country Garden has expanded year by year. From 20 15 to 20 18, the number of doctoral students recruited from all over the world was 256,403, 1037 and 1300 respectively. Even when the organizational structure of 20 18 was optimized, the future leader plan did not stop recruiting.

It's not that the Country Garden family is particularly partial to doctors. Vanke, the competitor of Country Garden, has never stopped working in this field. Since Vanke started to set up Post-Doctoral Research Center in 20 10, by the end of 20 18, * * * had 24 doctors in the station. A person familiar with workstations told me that workstations have greatly promoted the development of Vanke in terms of professional technology.

From the analysis, enterprises now attach great importance to talents, especially doctors. Enterprises especially hope to introduce these talents and bring benefits to enterprises as soon as possible with their professional knowledge.