The characteristics of Chongqing Business Daily, Chongqing Times, chongqing morning post and Chongqing Evening News are described in detail.

Chongqing Daily Newspaper Group put forward three "dos" for its three newspapers, namely, chongqing morning post is the earliest newspaper with more information; Chongqing Evening News has the longest history and more cultural connotations. There are many economic reports in Chongqing Business Daily. While keeping the exquisite packaging of "network news" in the times, local news is gradually shifting from attaching importance to "rural theme" to "urban reporting" which is more suitable for the standards of metropolitan newspapers. But on the whole, the differences between newspapers are not obvious, and they still have not formed their own obvious content advantages.

Chongqing Business Daily has a high proportion of readers' reference information in real estate, automobile, corporate image, computer/network, finance and insurance, recruitment/employment, shopping mall promotion, household appliances, tourism and communication.

Chongqing morning post's corporate image, catering/entertainment, enrollment training, tourism, medicine, clothing/watches, cosmetics/washing products have a high reference ratio;

Chongqing Evening News has a high proportion of readers' reference information in catering/entertainment, communication, clothing/clocks, cosmetics/toiletries, etc.