I just read an article that disco used to be a "bulk club". Is it true?/You don't say. What about now?

Interview with Dietrich: From Bulk Club to Brand Manufacturer

20 14-07- 12

Guide reading

In the past three years, Dicos has created a miracle in the snack food industry with a performance of 200 million yuan, and also achieved a dark horse in the industry. On July, 2065438 165438, Dicos launched its brand strategy, slowly ending the past era of sales only by efforts and products, vigorously launched the "Changdian" brand, and devoted itself to building the leading brand of women's snack food in China, aiming at occupying the commanding heights of the market.

Shanghai Dicos Food Co., Ltd. and Sugar, Tobacco and Liquor Weekly jointly held the "Simple and Happy Taste-Dicos 20 14 New Product Launch Conference" held in Chengdu, Rongcheng on July 1 1, and 400 dealers from all over the country witnessed this brilliant moment.

In this issue, the food industry gentleman will take you into the conference site to deeply interpret the development process and changes of Dicos.

depth

From "Bulk Club" to "Brand Manufacturer"

20 14 at the critical moment of fierce competition in the food industry and the company's development, the company decided to gradually develop the "Didi Si" brand products from the trade model of brand development in the past to the real economic model of establishing production bases in core industries; At the same time, through years of accumulated market network, in addition to jelly food, the company continues to develop bulk foods such as hawthorn, candy, dried bean curd and candied dates with their own characteristics and complementary advantages.

The company has also established the development strategy of interactive growth of three brands: Didi Si, Changdian and Barbie Youyou: Didi Si is the main brand of the company, conveying the brand concept of "simple and happy taste" to consumers, and developing special bulk products such as dried beans, pickles, candy and hawthorn with jelly as the core; "Changdian" brand is the strategic core brand of Xidi Company's high-end positioning, and will strive to build the leading brand of women's leisure food in China, reflecting the concept of "delicious and conventional, leisure and sacred"; Barbie Youyou is a distribution brand of disco and will be sold as a jelly product in circulation markets such as towns below the third line.

Since the establishment of the company, Didi has been committed to building the company into a "classic bulk food club" in China, which embodies the healthy and happy marketing concept of "Didi Si" brand products with joy as the carrier. In 20 14, Dicos began to launch the brand of "Changdian" on the basis of strengthening its original positioning, which opened a new era of Dicos brand dream.

First of all, in terms of development achievements, Di Wei Company has created sales of more than 2 billion yuan in just three years and gathered more than 400 partners. These more than 400 partners are distributed in more than 20 provinces across the country and have established several production bases. It is a well-deserved dark horse of industry growth and one of the most concerned enterprises in the field of snack food in China.

Secondly, from the perspective of marketing model, Didi Company has successfully created a number of classic products and created a case of terminal marketing in the past. Now Didi Company has rapidly shifted from product sales to brand operation, and launched professional product brands such as "Constant Point" and "Barbie Youyou". Constant point: Committed to building a leading brand of women's leisure food, positioning healthy food, simple ingredients, only hawthorn, water and sugar, occupying a healthy position has created a very broad growth space for Dees.

Finally, from the perspective of marketing team, Dai Di has established a professional marketing management team with more than 65,438+000 people in just a few years. Dai Di's top managers come from a very famous domestic enterprise, and their experience in brand and market management will give Dai Di a successful wing for its future development. Moreover, a team with fighting capacity and service ability will

location

Red and pink balloons decorate the walls, roses are all over the doorframes, and you are stepping on the red carpet. Please walk into the disco with Mr. Gourmet today.

The first thing that catches your eye is the company's main brand "Didis". The design of the red exhibition area shows people a brand concept of celebrating prosperity and conveying "simple and happy taste" to consumers. With jelly as the core, it also develops specialty bulk products such as dried bean curd, pickles, candy and hawthorn.

Next, we walked into "Changdian", one of the three brands of the four companies. The brand "Changdian" is the high-end strategic core brand of Sisi Company, and it will devote itself to building the leading brand of women's leisure food in China, reflecting the concept of "delicious and regular, leisure and sacred". The cute cartoon girl image is a microcosm of consumers, and purple is a symbol of nobility. The exhibition area of "Changdian" is just purple, and its high-end implication can be seen.

Mr. Liang Jian, deputy editor-in-chief of Sugar, Tobacco and Alcohol Weekly and editor-in-chief of Food Edition, affirmed the new product launch conference of China Food Forum. In just three years, Didi Si started the brand era-"Changdian" and strategically cooperated with the mainstream media "Sugar, Tobacco and Alcohol Weekly" in order to occupy the commanding heights of the market and enlighten Di Si's dream of a new era, which shows his determination and foresight.

Mr. Chen Huabing, Chairman of Didi Si, delivered a speech: Over the past three years, Didi Si has created a performance miracle of nearly 200 million, and has also become a dark horse in the industry. At the critical moment of fierce competition in the food industry and the company's development, the company decided to gradually develop the "Didi Si" brand products from the trade model of OEM development in the past to the real economy model of establishing production bases in core industries, which opened a new era of enlightening the dream of Di Si brand.

Behind any successful brand, there is a story of its growth. Su Yu, manager of Dickens brand department, told us this beautiful story and conveyed the belief of love. Established the original brand concept of Changdian. The logo design takes love as the starting point, appeals for leisure snacks that women can often eat, and establishes the responsibility of products on the basis of health to realize consumers' peace of mind.

Manager Gao Ping of the Marketing Department has brought us positive confidence and preferential welfare policies. Good enterprises, good products, good teams, coupled with our confident good merchants, make manufacturers win-win just around the corner.

The following is an excellent Dixie team, a uniform purple T-shirt, full of vigor and vitality. This is a team that can fight hard and is good at fighting hard. Positive self-confidence is the most favorable weapon to open the market.

The stage was impassioned and the blood was boiling under the stage. No one was absent from the press conference, and the dealer friends listened carefully to the explanation and conveyed their affirmation to Dixie with applause.

In the final payment link, I really experienced a crowded venue version. Looking at the overwhelmed staff of Dicos, the catering industry has an impulse to help. Finally, I wish you good luck and prosperous business!