What does the new media operation do?

What is the operation of new media? In fact, it is no different from traditional media communication except for a new tool. One is online media such as WeChat and Zhihu, and the other is traditional media such as TV and newspapers. The purpose is the same, to promote the product or brand concept.

Then, our value to the company is to create a large user base for the company. Whether these users are useful or not depends on your thinking. In short, the more user bases, the better. No matter how you come, you must be a living person.

In our daily operation and promotion activities, we all attach great importance to the word "accurate users". Later, I thought about it. Accuracy is just a concept, which is difficult to achieve. I can only say that the more giant salamanders I want, the better. But how can a normal ecology have only one kind of fish? So the accuracy often fails. I think live fish is good.

Value to the company: in recent years, the market has become more and more difficult to do, especially the so-called internet industry, because what they pursue is fast and fast! Because of the speed, many market behaviors tend to change direction. Under the control of this kind of thinking, leaders will change because the positioning or direction of a product is not strong, thinking that the initial direction is wrong, the fish they caught is not what they want, or they have been fishing for a long time, but there is no crucian carp, and then they begin to focus on the direction of crucian carp. Finally, they fished for a while and found that there were too many crucian carp. Later, they decided to catch crucian carp