How to build the core competitiveness of pet shops

Senior pet store chain management experts believe that the key to opening a good pet store is to build its own core competitiveness.

According to insiders, it mainly starts from three aspects: the brand effect of the store, the professional clerk, the quality of the goods and the maintenance of old customers.

Recruit shop assistants

According to professionals, when recruiting shop assistants, the basic condition is to have love for animals, preferably people who have had pets. The second is to have relevant professional knowledge, at least to be able to identify the types of pets. Of course, if there is no suitable candidate, let the clerk attend some relevant pet knowledge training first, so that the clerk can be handy after taking up his post. In addition, some pet shops will provide more comprehensive services, such as pet grooming and pet medical treatment, which requires investors to spend a lot of money to recruit professional beauticians and medical practitioners. Experts remind that we must recruit beauty therapists with practical experience, which can greatly reduce the occurrence of accidents. A pet medical accident is enough to shut down a pet shop.

Commodity quality

In terms of product quality, investors must strictly control the purchase channels. Experts suggest that in the early stage of opening a store, it is best to choose manufacturers of well-known brands. For example, at present, the well-known brands of pet products in the domestic market are Lu Bao, Jia Wei, suspenders, Westburg, Functional Hills and so on. For goods with shelf life, the number of purchases can be reduced and the number of purchases can be increased. For some expensive products, in order to increase the capital flow, customers can book them, which can avoid the cost brought by inventory.

Word of mouth effect

Pet store management should pay special attention to word-of-mouth effect. If you want to run well, you must make friends with customers, not only to provide good service, but also to retain customers. According to pet store management experts, the first step to retain customers is to provide good service. Even if the customer only buys a bag of dog food, the clerk is required to receive the customer warmly and patiently. In addition, establishing a membership system, giving discounts to old customers or holding some promotional activities such as free pet grooming will help stabilize old customers and develop new customers.

For future pet shop owners, excellent shop assistants, high-quality goods and service reputation are the three core competitiveness. Once properly managed, it will certainly create broad pet business opportunities for itself.