When doing sales, what topics are you interested in talking to customers?

Liu | Zhilian recruits the sales director of the key account department of Chongqing Branch.

The topics discussed at each stage are different. In terms of customer relationship, it is divided into four stages: 1, buying and selling relationship. At this time, the contact has just begun, focusing on products, customer needs and after-sales service; 2, friendship, in addition to work, you can pull home and talk about emotional topics in life. Customers are willing to talk about emotional or family topics, which usually represents a signal that your relations have been sublimated from simple business to friends; 3. Cooperation, which is the watershed between professional sales and amateur sales. If the customer can ask you his professional questions, and you can help him well, and then build trust, it means that you have entered a cooperative relationship. Under the cooperative relationship, you can try to talk to your customers about their professional problems and help them improve their professional ability. 4. Consulting relationship, the watershed between top sales and excellent sales. This level of sales is also called KA or strategic sales. You can talk to your customers about the development of the other industry and help them sort out their corporate strategies. When you reach this sales level, the other party will be very willing to talk to you.

Chai Jun | Blue Cursor North China Regional Manager

Customers are busy, too. After meeting, the first thing to do is to change the relationship between strangers, go straight to the subject, ask more questions about tapping demand and tell the value of your service. The total score is generally clear, and you can understand your competitors from the side. After that, save the next communication (whether it meets the demand, how to close the deal, how to do a good job) for the next appointment and go back to prepare. Only when the customer recognizes that you are professional and human, with a little skill, the relationship will be very close. The client is very busy, so don't get upset during the negotiation.

Wang Xiaobo | Business Manager of Shenzhen sogou search Marketing Service Center

If this is our first meeting, we haven't talked before. Talk about lesbian relationships and the latest market related to their company? Talk about the news? If you are older, you can talk about health and health preservation ... depending on what kind of customers you have.

Ceng Xiang | Sales Representative of Guangzhou Lifenglong Electronic Technology Co., Ltd.

Sales don't have to focus on products, but on sales itself. You are recognized by customers, and the rest will come naturally. Chatting topics can be family and work. Of course, you should know the position, hobbies and age of the people you meet before meeting ... The word sales contains too many meanings, and everyone has different understanding of it! ! ! The above is purely my humble opinion.

Wang Kai | Sales Manager of Beijing Midland Softcom Technology Co., Ltd.

He must be interested. If you know something yourself. Of course, if customers have demand, the price and quality of products are the best topics. Customers who are in contact for the first time don't know each other and don't need products. There is nothing to say.

Zhou Zhenxiu | Marketing Manager of Yangcheng Coach Club

A threesome must have a teacher, ask each other about topics in the field, break the ice quickly, draw closer to each other, and establish initial trust.

Jiang Sales Manager of Shenzhen Aoxin High-tech Co., Ltd.

It varies from person to person. Some customers focus on the project, but you digress too much, which will make people feel disgusted and have a bad impression. Some customers are more casual, and like to learn from others before talking about the project, perhaps to talk about the product first. Personally, I think: first make clear what customers want to know, and then decide according to the actual situation, enhance knowledge and understanding, serve better, and learn to read words and watch colors. ...

Li Qingming | Beijing Hongyang Yingchuang Technology Co., Ltd. Regional Agent

First of all, we should treat customers sincerely, and we can talk about life and other things, so that the other party has no sense of distance from themselves, gain the trust and recognition of customers, grasp the needs of customers from the conversation, give customers some appropriate guidance, and customers will recognize you, so that there will be no big problems in the product.

Wang Xiaofeng | Sales Manager of Shaanxi Juying Network Technology Co., Ltd.

You can't sell by selling products. Why do customers want to cooperate with you? That's because your product is inferior to your personal affirmation and trust. When talking with customers, you must be sincere and open-minded. Don't cheat customers for performance, and don't betray your conscience for performance.

Maggie | Baidu Internet Marketing Consultant

I think we must start with his products, and then carefully enter your topic. When you arouse the customer's interest, he will naturally want to talk to you. Add some compliments occasionally, but remember to use good methods and means, don't exaggerate, be true. For example, if the customer is a man, you can praise him for his nice shirt, good tie and tasteful watch. You can also praise her for her tasteful perfume and good bag, but don't just say that you are a gentleman or that you are beautiful and look particularly Low. Some personal suggestions, I hope to help you.

Wu Congting | Customer Manager, Renshewang Company

I always don't know what to say when I meet a customer for the first time! What I said is also related to business. I think it is to expand my knowledge, all walks of life, all places, personality, hobbies and so on.

Mingbangji | Key Account Manager of Leshang Real Estate (Beijing)

As far as contact is concerned, if you interpret your products skillfully, you can't always say yes, otherwise you will be easily disgusted and bored, and you will be suspected of selling melons in Huang Po. You just need to grasp the needs of customers and market them several times. If it is a chat, it is recommended to communicate the areas that customers are good at through consultation. Everyone has a desire to express himself. If you know, you can draw inferences. That's the best. In addition to making customers feel trust and affection for you, you can also learn things outside the industry!

Gong Huarui, Sales Director and Senior Sales Manager of Network Research Department

Talking with customers does not necessarily mean signing the bill directly, but it must be an aspect of the sublimation relationship. The content of the chat also depends on the development of the relationship, and follow up in stages: in the early stage, we must talk about the customer's products and enterprises, and understand that he is a stepping stone; Secondly, talk about problems, talk about needs and help him because you have professional experience; The third is to talk about the actual ideas and problems of customers. Because I knew he could help him, I finally focused on the solution and made it clear at once. Chatting is the way to follow up, and what is the purpose of follow-up. Know your purpose, know yourself, and you will naturally succeed.

Cao Pancheng | Senior Business Manager of Alibaba Cloud

My personal feeling is this: 1. Don't talk too much when you meet for the first time. It is no problem to talk about weather, traffic and news. The most important thing is to show your profession and specialty, and let the customer believe that you can help him! 2. After several exchanges, everyone is familiar with it. In the relaxed environment of the other party, you can talk about some personal topics, hobbies, hometown, family and other related things, but you must observe and see if the other party has time to chat. Talking about personal topics in cafes and restaurants, or talking about business in the office, are purely personal issues.

Zhao Wei | Sales Consultant of Hangzhou Happy Walker Human Resources Co., Ltd.

The result of sales must be whether the product is sold or not, and the topic of interest is not the key. What we have to do is to tap customer needs and solve customer problems from the customer's point of view.

Manager of Guo Mu Hejia Animal Husbandry Science and Technology Office

Talk to people, cut the crap, talk less when you see big coffee, and the deal is inversely proportional to how much you say.

Ye Wangwei | Deputy Sales Manager of Hangzhou Dinghao Technology Co., Ltd.

First of all, it must be the customer's product and market. The more professional, the more dominant. The first cooperation is basically no problem. After the cooperation, we should gradually learn more about customers' hobbies outside the products, and even more information about customers' families, so as to establish a friend relationship. Started long-term cooperation and recommendation. Of course, some customers still need to make friends first. These customers have not mentioned cooperation, and may take the initiative to cooperate with you. It depends on personal charm.