Why is it so difficult to recruit experienced telemarketers? How do people apply for jobs or recruit?

Now many enterprises are recruiting salesmen, and most of the conditions require experience. At least they must have done 1 or 2 years of sales, but many employers only give them a few hundred dollars, and their work style is even worse. Let the sales staff go out to find customers and business by themselves. Without training, salary, plan and work goal, how many people can do such a job?

Of course, experienced veterans are not excluded. They can easily find familiar customers to sell the company's products, and then make a living by commission. However, how many such veterans can enterprises recruit? Such veterans are generally over 30 years old, have worked for at least 5 years, have a certain status or reputation in society, have great contacts, and have strong personality, interpersonal skills and communication sales skills. Such talents generally don't mix too badly, and they are also recruited by most large enterprises. They are basically stable jobs and are not easy to change jobs. More importantly, they have made a fortune, have their own business, and don't have to work for others.

At present, most companies are recruiting salesmen for low cost and looking for young people in their early twenties. Therefore, they will be fired soon, or someone will resign. The general reasons are as follows:

First, the salary is too low. Maybe you will say that salesmen rely on commissions. If the basic salary is high, the salesman doesn't know what to do outside all day. If he can't get the basic salary as high as the order, isn't it useless to raise a group of people who don't work? How many connections can a young man in his early twenties have unless his family is very good? Of course, a well-off family will not come out to work for others or do such a job with almost no fixed income. How much social experience and sales ability can people in their early twenties have? You don't provide training, and you pay so little. You know, running in the field is a very expensive job, at least it costs money, and sometimes you have to make contacts and even invite people to dinner.

Second, there is no clear job content. Many enterprises provide simple training, which is nothing more than business process and product knowledge, and then tell you which industry you want to run in that field and so on. Then rely on the salesman to find the specific unit, find the person in charge, and ask people from door to door if they want products ... For inexperienced novices, it is a great psychological challenge to talk about business with strangers alone. How many people can play well if they are nervous? Even if you have been trained in professional products, sales speech and negotiation skills, you can't play it if you are in a bad mood at that time, leading to failure. And many people will be at a loss when they leave the company, and they don't know where to find their target customers. Even if they find a few, their work efficiency is not high, and they can't go to several in a day.

Third, there is no concept of teamwork. It takes a lot of courage for a person who hasn't worked long to knock on a stranger's door. Few people can continue to knock at the door with a good attitude and smile after accepting the white eyes and rejections again and again. Often, even if you can knock on the door and keep smiling and introduce products to customers without customers giving you a hard look, polite answers such as "we will contact you when necessary" may not be successful, and often you need to go there several times. You can only do business if others have a good impression on you, but it may be easy to go once, and then you have the cheek to go for the second time and the third time for no reason. If you don't handle it well, maybe people who don't hate you will start to hate you. How many people can insist on doing such a job that people hate you for a long time? Without a reasonable sales team structure and some senior leaders, newcomers can hardly survive and grow in the business field. Even if you survive occasionally, your work efficiency is not strong. Only a few salesmen with good personality, excellent popularity and strong psychological endurance due to hard life can survive a difficult customer accumulation period. With teamwork, the constant guidance of internal trainers or the guidance of business veterans, young salespeople can quickly adapt to work, become familiar with business processes and practical skills, reduce their psychological burden, and start to build up confidence and enter the working state after achieving certain results.

The above three points are the main reasons, and other reasons include, for example, the poor competitiveness of products, resulting in poor sales staff's ability, products can not make achievements to make a living, or it is difficult to open up sales and development space. Or other services can't keep up with sales, so that the salesman can't get effective support, the work can't go smoothly and even affect the salesman's reputation. …………

Comprehensive analysis, even if you graduated from marketing, how sure are you to let you go out to do marketing alone? No one wants to train salespeople. Where can I find excellent business people? Which excellent business people will not accept 1000' s new low-paying job? You know, even if a salesman has changed jobs for three or four years, it is difficult to ensure that he can enter the state and play a normal level in the first two months. Moreover, most companies recruit salesmen with many years of experience only value their old customers or contacts, but is it a fool to be a good salesman? It seems that salesmen who have been job-hopping for several years have several years of experience. In fact, most of them have no formal training and work experience. It's hard to say how useful their connections are and how much experience they have. At most, it is a little thick-skinned, but there are many shortcomings, the most obvious of which is that it is easy to quit! You can't keep such a person even if he is a talent, and may even pry away your existing customers.

Generally speaking, the most profitable link between enterprises is the sales link, and few enterprises only pay attention to production without considering sales. It is estimated that there are few enterprises except oil companies and those monopoly industries. To be big, an enterprise must have a strong sales ability and a strong marketing department. To establish a strong sales department, we must first establish its important position. If you treat sales as a lowly job and salespeople as a lowly job and give them very low treatment, then basically don't expect to establish a strong sales system. The consciousness and practice of leaders will affect all employees, even if your attitude changes in the future, it will be difficult for technicians, customer service personnel and after-sales support. The logistics department and even the financial personnel who should respond and support the sales department unconditionally, if they make things difficult for the sales staff or prevaricate at will, and treat the sales staff coldly, it will cause great damage to the sales staff's work and even the customer's impression of the enterprise.

The sales of bulk commodities need more sales teams. Generally, a salesman can't make a big order, and he needs the cooperation of several people with different majors and different division of labor. Therefore, it is necessary to have a well-defined and large-scale sales team, such as a simple three-person team, an old, mature and stable business senior communicator, a technician or a professional product expert. A female shop assistant and telemarketer with sweet voice and good image can better complete the tasks of finding potential customers, sending product information, making telephone reservations, making home visits, answering professional questions, visiting customers, telemarketing, building mutual trust and understanding, completing orders and maintaining customer relations. At the same time, teamwork can cultivate new business experts and bring out new people, and it can also prevent individual salesmen from making small moves and play a role in containing each other. It can also prevent the salesman from monopolizing the customer resources of the enterprise and suffocating the lifeline of the enterprise, and can also let customers remember the enterprise and have a good impression on it, instead of remembering a familiar salesman alone. Another is that for a team with different talents, customers will have a sense of trust that "this enterprise is very professional and formal, with strong strength and reliability".

Small enterprises, such as selling some products that are not widely used or profitable, such as special equipment, small household appliances, simple advertising and painting services, do not need to set up such direct sales or distribution teams. It's better to invest money in advertisements, or build more excellent storefront exhibition halls, because low-level salesmen not only can't sell, but also waste money and time, and senior business teams are not cost-effective, unless you can find an old salesman with many customer resources who is willing to do part-time matchmaking for you. Advertising has always had unparalleled advantages and is a sharp weapon in sales means. Belonging to a bomber that won momentum in a large area, the sales team is the cannon that focuses on tackling key problems, and the sales elite is the sniper rifle that plays a key role.

I hope my suggestion can provide some reference and help to enterprises in Chaozhou's hometown.