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What is corporate culture?

Corporate culture refers to the values ??that are gradually formed by an enterprise in the practice of socialist market economy and are recognized and followed by all employees and have the characteristics of the enterprise. The sum of business principles, business style, entrepreneurial spirit, ethics and development goals.

Corporate culture is the cultural concepts, historical traditions, common values, ethics, codes of conduct and other corporate ideologies formed in the enterprise. Corporate leaders apply the changes in culture to the human functions In order to solve the problems in modern enterprise management, enterprises have corporate culture. Both enterprise management theory and corporate culture management theory pursue efficiency. However, the former treats people as objects in pursuit of benefits, while the latter consciously applies cultural concepts to enterprises in pursuit of benefits, and regards people with rich creativity as the center of management theory. When this guiding ideology is reflected in corporate management, there are various concepts that people call corporate culture.

What is corporate culture?

According to a widely recognized statement internationally, corporate culture is the way individuals behave in a specific corporate environment. Corporate culture serves the survival and development of an enterprise, so the characteristics of enterprise operations are also reflected in corporate culture.

Corporate culture exists for good reasons:

*The needs of the enterprise itself

Corporate culture is one of the essential elements in the concept of an enterprise. Especially for domestic companies that are currently in the process of transitioning from rule of man to rule of law, a healthy corporate culture will weaken or even replace the excessive presence of personal influence in the company, creating conditions for the stable development of the company.

*The need for management system implementation

There is no perfect management system. The consequences of various loopholes in the system depend entirely on employees' loyalty to the company.

＊The need for talent competition

Recognition of the same values ??will give employees a stable sense of belonging, thereby attracting and retaining talents.

*Needs of market competition

A good and healthy corporate culture can improve efficiency, reduce expenses, enhance brand value, increase product value, thereby enhancing corporate competitiveness. Because the factors that affect the pricing of competitive products in the market include, in addition to tangible values ??such as general production costs, brand value, and the influencing factors of brand value include the image of the company and employees affected by corporate culture.

The core of corporate culture is values, which are expressed in behaviors, that is, the cohesion of the company, employee loyalty to the company, sense of responsibility, pride, mental outlook and professional behavioral norms. Therefore, cultural changes will bring about Changes in behavior.

Corporate culture has the characteristics of openness, stage and development. Failure to accurately grasp these characteristics of corporate culture during operation will have very serious consequences for the company's business activities.

Myth 1: As long as the majority of people in a company recognize a value, it is the corporate culture

Obtaining the recognition of the majority of people is only the first step in establishing corporate culture. In the final analysis, the purpose of establishing corporate culture is to serve the enterprise. Therefore, corporate culture must also be turned into a code of conduct and be observed by everyone; that is to say, whether employees recognize and abide by values ??is not necessarily consistent, but must be determined from the perspective of employees within the enterprise. Only when values ??are reflected in the body can we say that these values ??are the culture of the company.

It is the misunderstanding of this point that causes many companies to write a lot of things and some people agree with them, but the behavior of employees reflects different values, making what they write become furnishings.

Myth 2: “Governing” an enterprise with culture

There are two invisible hands that act on an enterprise—system and culture. When it comes to "governance", we can only place our hope on systems. Corporate systems are restraint mechanisms to ensure normal operating order; and the value of corporate culture is incentives, thereby promoting the development of enterprises.

When relying on corporate culture to "govern" an enterprise, either it is actually a management system, or corporate culture is turned into a system; at this time, it will become a rigid thing and lose its culture. its own activity and vitality. Just like a person in the forest, he should use hunting dogs to find the road and use machetes to open the way; but when he has to use the dog to open the way, he is almost dead.

Myth 3: Once-and-for-all corporate culture

Any attempt to pursue a perfect corporate culture is denying the development of the enterprise, personality and culture, leading to a depressed management atmosphere. , rigid thinking and dogmatism. We should not try to restrict corporate culture, but should adopt a guiding approach. In the final analysis, corporate culture is the expression of human nature. Human nature cannot be managed but can only be guided.

Myth 4: Corporate culture becomes a cover and excuse for small groups to close their interests

An open mind and corporate culture must be maintained, otherwise it will result in rejection of the outside world, leading to closure and The emergence of smaller interest groups.

Corporate culture is an organizational culture formed from organizations that actually engage in economic activities. The values, codes of conduct and other ideologies and material forms it contains are all unanimously recognized by the members of the organization. It is different from the cultural nature of cultural, educational, scientific research, military and other organizations.

The concept of corporate culture has many different understandings and expressions.

1. American scholars John P. Cotter and James L. Heskett believe that corporate culture refers to the knowledge shared by all departments in an enterprise, at least by the top managers of the enterprise. those corporate values ??and business practices. ...refers to the very same cultural phenomenon possessed by various functional departments of a branch of an enterprise or departments located in different geographical environments.

2. Trace E. Dill and Allen A. Kennedy believe that corporate culture is values, heroes, customs and rituals, cultural networks, and corporate environment.

3. William Ouchi believes that corporate culture is "aggressive, defensive, and flexible-that is, the values ??that determine activities, opinions and behavior patterns."

4. Corporate culture is A new modern enterprise management theory. If an enterprise wants to truly enter the market and find a path of faster development, better efficiency, continuous improvement of overall quality, and coordinated economic development, it must popularize and deepen the construction of corporate culture.

5. Corporate culture can be understood in both broad and narrow senses. In the broad sense, corporate culture refers to the material culture and spiritual culture created by an enterprise with its own characteristics; in the narrow sense, corporate culture refers to the management of its own personality formed by the enterprise. The synthesis of purpose, values ??and moral code of conduct

6. Corporate culture is an organic and important part of the social and cultural system. It is a comprehensive reflection and expression of national culture and modern consciousness within the enterprise. , It is a code of conduct with corporate characteristics and group consciousness formed under the influence of national culture and modern consciousness.

, (1) Corporate culture is a norm gradually formed in the work group. /p>

(2) Corporate culture is the main values ????believed in by an enterprise. It is a collection of far-reaching values, myths, and heroic symbols.

(3) Corporate culture is. The purpose of guiding an enterprise to formulate employee and customer policies.

(4) Corporate culture is the "principle" of competition for survival in the enterprise and the "internal rules" that new employees must master to be hired by the enterprise.

(5) Corporate culture is the feeling or atmosphere conveyed by the layout of objects in the enterprise, and the way in which corporate members interact with customers or other outside members.

(6) Corporate culture. It is the company culture formed by the traditional atmosphere, which means the company's values, such as aggressiveness, defensiveness or flexibility - these values ????form the norms of the company's employees' energy, opinions and behavior, and managers instill these norms in employees and pass them down from generation to generation. According to legend.

(7) Corporate culture is a certain cultural concept and historical tradition formed in an enterprise, and the same values, ethics and life information unify various internal forces. Under the same guiding ideology and business philosophy, they converge in a different direction.

(8) Corporate culture is a mixture of economic meaning and cultural meaning, which means it is formed in the corporate world. The values ??and codes of conduct have a cultural impact on people and society. It does not refer to knowledge cultivation, but to people's attitude towards knowledge; not to profits, but to the psychology of profits; not to interpersonal relationships, but to interpersonal relationships. The philosophy of life embodied in relationships. Corporate culture is something that permeates all activities of an enterprise. It is the virtue of an enterprise.

(9) Corporate culture refers to the basic information of the enterprise organization, the basic values, and the basic views on the internal and external environment of the enterprise. It is the code of conduct and value system that all members of the enterprise jointly abide by and believe in. It is a philosophical concept that guides people in their work.

(10) Corporate culture is the spiritual wealth and material form with the characteristics of the enterprise created in the production, operation and management activities of the enterprise under certain social and historical conditions. It includes cultural concepts, values, entrepreneurial spirit, moral norms, codes of conduct, historical traditions, corporate systems, cultural environment, corporate products, etc. Values ??are the core of corporate culture.

When writing, pay more attention to the connotation of the company, rather than writing too much and becoming a simple company profile.