Information productivity in the era of big data

Information productivity in the era of big data

? Huge amounts of data have flooded into us, which is the place where I feel the deepest about the development of information economy in the past two years. Last year, the transaction volume of 576,543.8 billion+billion was really rapid compared with the past. Another example is Shaji. On the day of last year's Double Eleven, the transaction volume of a village was around 60 million RMB, while the total transaction volume of the first Double Eleven five years ago was only 50 million RMB. Now the transaction volume of a village exceeds the total transaction volume at that time, and it is developing very rapidly.

After 20 13, China's online retail transaction volume has surpassed that of the United States, becoming the first in the world, which is a great change. When expecting the whole world to compare this kind of data, our eyes should not be limited to the network. The global retail transaction volume of online platforms such as Taobao and Tmall under Alibaba is increasing. Wal-Mart is currently the largest retail platform in the world, and the online retail transaction scale of Ali platform may surpass Wal-Mart in 20 16. This is an epoch-making event, which means that after 20 16, the world's largest retail platform may be launched in China.

Looking ahead, China will also surpass the United States in online payment. Although we have lagged behind some developed countries for a long time in some fields, we have become the world's number one in the Internet field in a short time. China's leap-forward development in the Internet and other fields may be an opportunity for China to some extent, but from a broader perspective, it may be that many new factors brought by the Internet have begun to break out and come into play. This factor includes the innovation of social and Internet business models in mobile Internet, cloud computing, big data and e-commerce, as well as a large number of completely different ideas and some business behaviors expressed after 85, 90 and even 00. These things together constitute a factor that has a great influence on the future.

There is a view in the China study in the United States that the technology that really has a great impact on the future of mankind may not have appeared yet. I personally agree with this view very much. Today, when we are talking about cloud computing and big data, which were unheard of ten years ago, they have become the two most influential factors in the Internet field. The future development will be faster, so we need to maintain a high degree of openness to technological innovation, business model innovation and economic transformation as a whole. How will cloud computing, data, communities and new human beings affect our future business model innovation and economic franchising? I believe this is just the beginning.

Now the whole industry is exploring and exploring mass innovation, and these factors add up to form a very important concept-information economy society. Driven by information technology, human beings have evolved from agricultural and industrial productivity to information productivity, which can explain China's series of catching up and surpassing in the Internet field.

If we carefully dissect the information productivity, there may be three points that need to be highly valued: the first is the change of infrastructure. There are tens of millions of global Internet vendors, various new business models, platforms and platform economies, the emergence of business eco-e-commerce services, and the rise of the Internet economy. It is all because of the infrastructure different from the original iron cock industrial era and the rise of new infrastructure represented by the Internet, cloud computing and intelligent terminals. For example, there are thousands of online stores in Longnan, and it is unimaginable without new infrastructure.

We keep saying that internet plus and internet plus are very important, but where the Internet is added is more important. If you add the internet next to it, it is just a tool, which is the cognition of the internet ten years ago; If we put the internet in front of us, it is a channel, which was the view five or six years ago; We should join the Internet to promote the comprehensive transformation of the whole business and economic activities in the future. Any view that the Internet is only a tool or even a channel is a great disregard for the value of the Internet.

The second factor is that the factors of production are upgrading from labor capital to data. The impact of this data has gone far beyond the concept of elements that many business schools and economics schools have learned before. There are many such factors. For example, on the Taobao platform, several or a dozen young people rely on data services to achieve hundreds of billions of income every day; For example, last year, Facebook bought a company with only 55 employees, with a valuation of $654.38+0.9 billion, with an average of more than $300 million per employee. I believe that 99.9% of its value comes from data.

This new form will lead to changes in future competition. We may no longer compete for land, labor or capital, but for data. The right to compete for information space is becoming more and more important to enterprises, regions and countries.

The third factor is the change of sharing and division of labor structure. Both are indispensable, but the original focus is on division of labor, and the future may pay more attention to power sharing. How we talk about online retailing surpassing Wal-Mart is also the victory of sharing economy. The taxi we talked about in recent months is also a manifestation of the rise of the sharing economy.

The rise of the sharing economy is impacting the system based on the division of labor economy, and we are still unable to adapt to the system, so we are a little at a loss in the face of this sharing economy. But this sharing economy is a great saving of the whole social resources and a great release of the whole productive forces. It may be that information productivity plays a role in three very important aspects.

Looking further down, the whole information economy system may undergo major changes. /kloc-at the end of 0/9, the industrial economic infrastructure gave birth to the industrial economic system represented by the United States, such as the large-scale production represented by Volt and the large-scale retail represented by the United States, all of which are the contributions of the United States to the world industrial economy. Now, new information economic facilities, including new elements and sharing structure, are building a brand-new economic system in the information age. This change may be a fundamental change, and it is necessary to deal with the relationship between increment and stock.

In the army in a hurry, all enterprises and stock economy are difficult to transform. Whether it is within an enterprise or within a region, it is necessary to promote incremental development by institutional innovation first, and conversely, the increase of incremental will drive the change of stock, and finally realize the overall turning point. This may be an effective three-step strategy. In the three-step process, it is difficult to transform without a high-grade stock with the Internet as the core. Whether in China or all over the world, it is very difficult to end one's life. On the other hand, for example, the logistics express industry in China, especially the consumer-oriented logistics express has developed rapidly. In 20 13, the number of express parcels in China exceeded 9.2 billion, compared with10 billion last year, ranking first in the world. This is driven by online retailing. For example, the emergence of Yu 'ebao has driven the entire Internet finance, which is an example of incremental driving of stocks. There are many such examples.

When talking about these changes and cases, we may involve a larger time and space. China is at a once-in-a-century historical turning point to accelerate the evolution from industrial economy to information economy. Without this concept of time and space, many things are difficult to understand, and even new innovations may be pushed into the old framework and bound many things. Many changes are fundamental and long-term, so we need to think thoroughly about the future development of China's economy.

The above is the related content of information productivity in the era of big data shared by Bian Xiao. For more information, you can pay attention to Global Ivy and share more dry goods.