What is public relations? What is the concept of public relations? What are the public relations related industries?

I know mingbo interactive marketing consultant co., ltd.

This is a typical public relations company.

Public relations is a management function mainly engaged in information dissemination, relationship coordination, image management consultation, planning, implementation and service of organizations, and the main body of public relations is social organizations; The object of public relations is the public; The means of public relations is communication. Public relations should have the following five functions: 1. Publicity and guidance, dissemination and promotion. 2. Collect information and monitor the environment. 3. Suggestions and image management. 4. Communicate and coordinate the relationship. 5. Solve contradictions and deal with crises

The word Public Relations comes from English public relations, or PR for short. Public can be translated into both public and public. Relationship translates into relationship, communication, etc. By analyzing the connotation and characteristics of two English words, it is more accurate to translate Public Relations into public relations. Because it is a social organization to analyze the various relationships it faces from a fixed angle. Different social organizations will face different public objects due to different business characteristics and different working objects, thus forming different public relations. The same social organization will face different people and form different public relations because of different work priorities in different periods. This shows that public relations is not open. But because the relationship between public and public has been established and widely circulated, it is also called the relationship between public and public.

Forms of public-private relations.

The concept of public relationship can be expressed in different ways: from a static point of view, public relationship is a state. It includes the original state of public relations and the good state of public relations. The original state of public-private relationship is the state of public-private relationship without any modification by social organizations (that is, without any public-private relationship activities). This state is simple, natural and objective. Good state of public relations Liu social organizations change the original state of public relations by carrying out various public relations activities. This state is characterized by subjectivity, complexity and diversity. From a dynamic point of view, the relationship between the public and the public is another activity. This kind of activity is a subjective and objective social practice. It consists of daily public relations activities and special public relations activities. Daily public relations activities refer to a lot of daily business work and temporary trivial work, which depends on the Qi Xin cooperation of all employees in the organization; Special public * * * relationship activities refer to major public * * relationship activities with clear themes and objectives, specifically planned by public * * * relationship managers or public * * * relationship experts, and actually operated by public * * * relationship workers using various public * * relationship technologies. Any public relations activity has the characteristics of objectivity, subjectivity and skill.

Definition of public relations

Public relations is a new comprehensive applied science, which involves different disciplines in theory. Therefore, there are various expressions when defining public-private relations. People realize that public relations is information dissemination; People realize that public relations has management function; There are also the activity theory of public relations, the technical theory of public relations and so on. Various definitions reflect all aspects of public relations from different angles and explain the basic characteristics of public relations, namely, comprehensiveness, practicality and marginality. Here, we put forward a complete definition of public relations: public relations are the sum of all relations established between a social organization and its public. It plays a management role and carries out exchange activities. Through effective management, social organizations aim to seek internal cohesion and external public attraction; Through two-way information communication, it aims to win the understanding, support and love of the public and realize the interests of both the organization and the public.