Is Decathlon cheaper to join or is it cheaper to run a direct store?

1, local demand: franchisees can customize product selection and pricing according to local market demand and characteristics, so as to better meet consumer demand and increase sales. Direct stores, on the other hand, sell at a uniform price, and the preferential margin is relatively small.

2. Low operating cost: The franchisee is responsible for the operation and management of the store, including employee recruitment, inventory management and sales strategy. , so that franchisees have greater autonomy and flexibility in operation and reduce operating costs, so product prices can be more favorable.

3. Contact between franchisees and local markets: They have a deeper understanding of market trends and consumer demand, so they can better grasp market opportunities, adjust product selection and pricing strategies, and increase sales and profits.