What should I pay attention to as a wine agent?

As a wine agent, I personally think we should pay attention to the following points:

The first thing to care about is your customer base, that is, your local consumers and consumer markets. Products and well-known products are the core of consumers' attention. For agents, whether red wine products are marketable is the most important guarantee for sales. When investigating wine products, it is more important to see whether the positioning of wine products is in line with the local market. For a simple example, a high-end brand in a second-and third-tier city is likely to starve to death unless there are products suitable for the local market, because the local consumption level is not enough to feed those high-end brands. Therefore, when considering product brands, we should try our best to consider brands with high popularity and adaptability to the local market.

Distribution policy. A reasonable distribution policy should not only effectively motivate agents, but also restrain the behavior of both parties. When investigating brands, agents should focus on distribution policies, and try to ask enterprises to implement relevant commitments in policies and write them into contracts to form their own guarantees. In the distribution policy, the rights of both parties should be clear, and quantitative forms should be adopted as far as possible to avoid qualitative descriptions with great differences, thus laying a hidden danger for future disputes.

Management and service. Management and service are considered as important signs to distinguish brand strength. Strong brands often have management and service support in place, and small brands are difficult to do because of their limited strength.

As the most powerful imported wine operator in China, Yan 'en Wine Industry has been deeply involved in the China wine market with a dedicated management attitude. At that time, imported red wine had begun to flood in China, and the disorderly market environment was worrying. In order to lead the market to the right track, Sean Fenjiu took the lead in setting up a global wine purchasing center in Shanghai, selecting high-quality wine strains from more than ten countries around the world, and providing authentic imported red wine to China consumers in the form of chain stores. To be a liquor agent, you should go to a professional website to learn more authoritative things. I hope I can help you!