How to build an excellent marketing team full of energy and passion?

There are two types of human shortcomings, one is caused by knowledge and skills, and the second is caused by personality.

If it is done by the first type, it can be changed through training and training. If it is caused by personality, it is difficult to change. However, there are three ways: the first is to use tools, and the second is to find people to match and coordinate. Complementary, third changing of guard.

Therefore, many excellent companies will have several people with complementary personalities to run the company together. This is also the best explanation of "there is no perfect individual, but there is an excellent team".

As the saying goes, birds of a feather flock together, everyone likes to be with people who are similar to themselves, but building a perfect team requires different people, so we also need to be open-minded and tolerant of people who are different from ourselves.

Choice is greater than effort and diligence. There is no good or bad character, nor can it be changed. What managers need to do is to make good use of each person's personality characteristics, match employees according to their personality characteristics and job requirements, and assemble the optimal team, rather than just focusing on external packaging such as academic qualifications and experience.

In terms of employing and selecting people, managers should not criticize their shortcomings excessively, but should fully exploit the individual strengths of employees.

The input-output ratio of selecting suitable and talented people in the enterprise to do the corresponding things will be far higher than training people.

Based on the standard analysis of outstanding sales team members within the company, recruitment requirements and standards are compiled based on appearance, personality and other characteristics.

The above is the answer from Times Chinese Businessmen. Times Huashang focuses on the growth and upgrading path of private enterprises and focuses on creating business leaders who integrate excellence, practicality, and wisdom. If you have any confusion about capital operation and business management, please feel free to consult online