The problem of choosing a school after graduating from high school

The annual college entrance examination ended in a tense and intense atmosphere. At the summer talent exchange meeting in Shanxi talent market on the 9th, a girl was looking at the recruitment information posted on each booth with curious eyes. From time to time, she gathers in front of the booth to listen to the conversation of recruiters, and her mother communicates with some job seekers from time to time. After the reporter asked, she learned that she was a student who finished the college entrance examination this year. Today she came to see what major is better to find a job now.

The girl is a student in Taiyuan No.5 Middle School. Her mother, Ms. Liu, told reporters: "Since her daughter went to high school, her parents have been preparing for her college entrance examination. Before, my daughter's volunteering for the college entrance examination was also discussed at home, but for her future, everyone's opinions are not very unified and there has been no conclusion. After the college entrance examination, I volunteered to take her to feel the difficulty of finding a job, let her see for herself and choose her own future. "

So, what kind of talents are good for employment? What major is the most popular? Shanxi talent market expert analysis: "In 2007, marketing talents still occupied the first place in the talent market demand, followed by management, IT, service, technology, advertising, medicine, chemical industry, accounting and finance. In 2007, the demand for civilian personnel in our province will still increase greatly. Now enterprises pay more attention to optimizing internal management, corporate brand and corporate culture, which is an important factor in the growth of civilian personnel demand. "

Skilled talents sell well.

According to the latest statistics of Taiyuan's talent market, skilled talents continue to be sought after by enterprises, and nearly half of enterprises think that what enterprises lack most at present is professional and technical talents. Judging from the recent recruitment situation in Taiyuan's talent market, professional and technical personnel in almost all industries are in short supply, and small and medium-sized enterprises are facing a shortage of professional and technical personnel. Taiyuan talent market staff said that at present, small and medium-sized enterprises have a great demand for technical R&D personnel and manufacturing personnel, and individual foreign-funded enterprises also urgently need a large number of professional and technical personnel in localization management and foreign languages. The demand of enterprises for talents has changed from theoretical to technical and skilled, and the technical posts in the talent market are still in an unsaturated state.

"In general,' middle and senior skilled talents' have always been the darling of the market." Wang Hu, the person in charge of the talent market in Taiyuan, said, "The' middle and senior skilled talents' are compound vocational skilled talents with high modern scientific knowledge and high operational skills. At the recent job fair held in Taiyuan talent market, talents such as electronic engineers, software engineers, decoration and design engineers, drawing engineers and welding engineers are particularly sought after. Under this circumstance, relevant talent experts suggest that college students should actively cultivate and exercise their practical operation ability and move closer to practical and applied talents. "

Compound talents are the most popular.

At the recent job fair held in Taiyuan talent market, the demand for talents is mainly concentrated in five industries, such as advertising, telecommunications, retail, automobile and real estate, and all kinds of compound talents are the most popular.

Advertising media industry: middle and senior talents, including account directors and media planners, are eager to recruit in this industry. Specifically, people engaged in the media advertising industry should become "creative+copywriting" advertisers and "network+professional" media people. What media talents need most now is compound professionals who have both professional knowledge of journalism and basic knowledge of another subject.

Telecom talents: The telecom industry changed the downturn of the previous two years and recruited 3G talents on a large scale. Talents from R&D, project management, technical manager, cost control, project process management, etc. are the targets of recruitment in the telecommunications industry. Specifically, the demand for talents in the telecommunications industry is mainly concentrated in three aspects. First, innovative communication technology talents continue to be a hot demand; Second, the demand for marketing talents is rapidly heating up, and the demand for talents who know both telecommunications technology and marketing is gradually heating up, and graduates majoring in marketing will become more and more popular in the telecommunications talent market; Third, the compound management talents with overall situation have become the object of competition. Therefore, the pioneering compound talents who have the overall situation, understand technology, understand market economy and new economy, have new thinking and can manage are the objects pursued by enterprises.

Retail industry: Management talents in retail industry are always scarce. At present, international and domestic well-known brands want to seize the market, and they recruit and open many chain stores, so the retail industry has a great demand for management talents. Statistics show that there is a surplus of ordinary employees in the retail industry at present, and there is a shortage of comprehensive talents to meet the needs of modern commercial retail industry. Since the beginning of this year, retail talents, especially sales talents, have been in the top three in the talent market demand, but in actual recruitment, compound marketers, retail store managers and marketing planners are often in short supply.

Automobile industry: the automobile industry not only pays attention to fresh graduates, but also needs all kinds of middle and senior talents, including R&D, production, sales, quality control and other talents. At present, what domestic automobile enterprises lack most is compound professional managers. Excellent automobile industry managers often need to have comprehensive skills such as automobile technology, marketing and management, while middle and senior managers also need to have strategic management ability. In addition, senior technicians are also talents that need to be introduced and trained.

Real estate industry: at present, the real estate industry is in great need of sales talents, and there are three occupations with the fastest growth in salary and opportunities: one is the general manager who runs real estate projects independently, and they generally need many years of real estate experience; The second category is the personnel who locate real estate projects and products, such as architects and marketing directors; In addition, talents with experience in capital operation are also valued. In addition, there is a great demand for extended talents in the real estate industry such as real estate appraisal, brokerage and property management, as well as talents in related industries such as building materials, decoration materials, real estate engineering and project supervision.

Wang, the person in charge of Taiyuan talent market, said: "In the second half of 2007, the demand for this kind of compound talents will be higher than before, and it will focus on the combination of technology and management, and the combination of two technical majors. Most of these enterprises require candidates to be familiar with other non-professional knowledge in addition to good professional knowledge, and at the same time have good ability to treat people and solve problems. Therefore, as job seekers, we should not only rely on the knowledge in books to win the favor of employers, but should pay more attention to the cultivation of practical operation ability, especially college graduates, who should contact the society more at school, carry out more relevant social practice and accumulate experience, so as to increase the weight for future workplace competition. "

Marketing talents in three major industries are in a hurry

In 2007, Cai's family in Shaanxi Province, the demand for marketing talents still attracted sales elites from all walks of life with its huge appetite. According to the statistics of Shanxi talent market, in the first half of this year, the demand for marketing professionals accounted for nearly half of the total market demand, among which the pharmaceutical, financial and fast-moving consumer goods industries had the greatest demand for marketing talents.

The pharmaceutical industry, which has always been dominated by technical talents, has been facing the test of scarcity of marketing talents in recent years. In the first half of this year, many well-known pharmaceutical companies in our province launched large-scale recruitment in Shanxi talent market, and the demand for marketing talents, including medical representatives, showed a "blowout" momentum. It is understood that pharmaceutical companies mainly recruit medical representatives, sales assistants, regional sales managers and other positions. The target population is mainly medical-related graduates with college education or above, as well as on-the-job personnel with more than two years of medical marketing experience and medical professional background. According to the analysis of Shanxi talent market staff, the main reason for the blowout of sales talent demand in the first half of this year is that enterprises increase market investment and compete to launch new products to seize market share, which makes manpower tight. It is expected that this situation will not cool down in the short term.

At the same time, the strong demand for financial talents in our province will continue this year. According to the analysis of the staff of Shanxi talent market, with the continuous relaxation of foreign financial institutions' involvement in the field, domestic financial institutions have gradually strengthened their efforts to "race around the country", and our province is no exception, which directly caused a large increase in talent demand. It is understood that the positions in great demand in the financial industry include finance, auditing, statistics, sales, administration, customer service and advertising. Sales, marketing, customer service and advertising are all marketing-related positions. The main recruits are insurance companies and banks, as well as some futures and securities institutions.

According to the staff of Shanxi talent market, in the past two years, the demand for marketing in the fast-moving consumer goods industry has remained strong. In addition to a large number of front-line business personnel, store sales personnel and sales representatives, enterprises in this industry urgently need marketing management professionals, such as brand managers and channel managers. According to analysis, the fast-moving consumer goods industry covers a wide range, including daily chemicals, food, clothing, beauty care products and so on. All belong to this industry. Because the products of FMCG industry are mainly for individual users, brand building and marketing are crucial to the survival of enterprises, so salespeople usually account for nearly 40% of the total number of employees in enterprises. At present, the talent gap in FMCG industry mainly comes from marketing talents, and the marketing departments and brand departments of major companies need a large number of marketing professionals.

Expert prediction

The employment situation of normal students, foreign language talents and network talents is promising.

For the employment situation of specific majors, Shanxi talent market experts predict: "The employment of normal students will be optimistic year by year, the prospects of foreign language and electronic talents will be optimistic, and network talents will gradually become popular, while the employment of financial and economic majors will still be sluggish."

According to experts' analysis, judging from the development trend, the competition for applying for normal education in the future will definitely be more intense than before, and it will be relatively easy for normal graduates to find jobs. After a few years, there will be a situation of oversupply, but in the long run, with the attention of many parties, the employment of normal students will be optimistic year by year; Due to the overheated enrollment of foreign language majors in previous years, the overall employment situation is not ideal, and the overall supply of foreign language graduates exceeds demand. Only graduates majoring in foreign languages in normal universities are in demand, and the demand for such talents will remain high in the next few years. Non-normal foreign language majors have different language needs, such as English, Japanese, German, French, etc., and graduates of these majors are more likely to find jobs. In the future, the Internet will become the largest millionaire manufacturing factory, and network talents will gradually become popular. Among them, software engineers, game designers and network security engineers are the most popular and profitable. Judging from the needs of financial graduates in recent years, accounting and auditing are relatively large social needs; Demand is less for management majors, economics, finance, statistics, price science, national economic planning and so on. Of course, insufficient demand does not mean that there is no demand. On the contrary, in the current talent market, new financial professionals are very scarce. From the academic level, master's degree, doctor's degree and MBA are more favored by employers, especially the demand for talents in the new investment banking industry will gradually tilt to "high, precise and sharp".

"Although there is a general distinction between' popular majors' and' unpopular majors' in colleges and universities, majors are not the main obstacle to college students' employment difficulties. In fact, there is no difference between good and bad majors. Now employers pay more attention to students' comprehensive quality, such as hands-on ability, expression ability and interpersonal skills. " Relevant talent experts in Shanxi talent market said.

Social needs are constantly changing. What major is the hottest after four years?

China News Agency Author: Tian Wen

-finance is still in the "bear" city.

The employment of finance and economics majors is still sluggish. Due to the influence of the global economy and the reduction of social demand, the hot scene of foreign trade and economic cooperation has changed, and many students with high scores in those years now have to face the test of "difficult employment". Judging from the needs of financial graduates in recent years, accounting and auditing are relatively large social needs; Demand is less for management majors, economics, finance, statistics, price science, national economic planning and so on.

—— Normal students are more optimistic every year.

Normal majors are still popular. In recent years, the employment of graduates of many majors is relatively tight, but the employment of graduates of normal universities is in short supply. Therefore, the number of high school graduates applying for teachers' colleges has also increased sharply, and the admission scores of teachers' colleges have risen again and again.

However, judging from the development trend, the competition for applying for normal schools in the future will definitely be more intense than before; It is relatively easy for normal college graduates to find jobs. After several years, there will also be an oversupply situation. Even now, not all normal graduates can guarantee employment. Many schools in rural and poverty-stricken areas are in short supply, but it is not easy to find jobs in big cities and key middle schools.

-The prospects of foreign languages and electronics majors are optimistic.

Foreign languages and electronics will not suddenly heat up and quench. In recent years, the popularity of applying for foreign language colleges and foreign language majors has not diminished. The school of foreign languages has also expanded in size. With the further deepening of reform and opening up, the demand for foreign language talents in China will increase sharply in 2008, and the employment prospects are optimistic. However, due to the overheated enrollment of foreign language majors in previous years, the overall employment situation is not ideal, and the overall supply of foreign language graduates has exceeded demand.

-Network talents are popular.

In the future, the Internet will become the largest millionaire manufacturing factory, and network talents will be gradually popularized, among which the following three types of talents are the most popular and profitable.

Software Engineer: A latest report shows that from 1996 to 2006, there will be more than 100 new jobs requiring software skills in China. At present, 100 to 400,000 job vacancies requiring computer software skills, because no one has filled these vacancies.

Game Designer: In China, the video game, computer animation and special effects industries are in great demand, and the video game industry with an annual turnover of $5 billion has an amazing appetite.

Network Security Division: China's electronic information network construction is still in the primary stage, and the network security system is fragile, leaving an opportunity for hackers, while the internal attack of "inside job theft" poses a greater threat to network security. With the construction of China network security system sponsored by the information security authorities, dozens of network security companies will rise everywhere, and network security is becoming a new industry.