How about car beauty and Marketing?

Automotive technical services and marketing have broad employment prospects, mainly involving the following fields:

1, counterpart auto finance industry

(1) Its main business includes automobile fund management, automobile rental and consumer credit.

Automobile financial services have developed quite well abroad and become an important lever for manufacturers to incite the market. At present, domestic financial circles are generally optimistic about auto financing credit, but due to the national macro-control and the increase of bank interest rates, it will take time for great development.

(2) Popular positions: sales representative, collection supervisor, risk assessor, etc.

(3) Counterpart major: automobile technical service and marketing major.

(4) Analysis of employment prospects: According to foreign development experience, there are not many auto companies directly engaged in auto financial services in China, and auto financial services are mainly undertaken by banks and trust institutions. Automobile finance talents belong to financial practitioners with "specialties".

From the post point of view, sales representatives should be the main force of auto financing companies, with the largest demand, mainly responsible for communicating with customers, dealers and banks, and the required ability is experience in auto sales.

The demand for collection supervisors is also relatively large. As the person in charge of debt recovery for the company, the collection supervisor needs to have banking experience and understand the credit and guarantee process.

Compared with foreign countries, the current domestic personal credit evaluation system is not perfect, so the risk assessor is the most critical talent of domestic auto finance companies.

2, counterpart car maintenance direction

(1) At present, there is no strict industry standard and service system for automobile maintenance in China. With the development of automobile industry, a variety of companies engaged in automobile maintenance, decoration and beauty began to increase, but most of them were small. Therefore, whoever can seize the business opportunity of automobile maintenance will be able to dig into the great gold mine of China automobile era.

(2) Popular positions: automobile maintenance technician, automobile maintenance service manager, automobile senior mechanic electrician, automobile beauty decorator, etc.

(3) Corresponding majors: automotive application technology and automotive electronics technology.

(4) Analysis of employment prospects: At present, the most popular and demanding people in this field are automobile maintenance personnel and decoration and beauty personnel. Automobile maintenance personnel are the most scarce technical talents in the automobile service industry at present, and the market gap is large, and enterprises frequently dig corners, especially senior maintenance personnel who can diagnose and solve various intractable diseases of some high-end automobiles, which are more popular among enterprises. Automobile maintenance personnel belong to a typical "gray collar". It is necessary to have professional knowledge of automobiles, be familiar with the principle of mechatronics, receive training from specialized vocational and technical schools, hold intermediate certificate of automobile maintenance workers (national vocational qualification level 4) or above, and have a solid metalworking foundation such as turning, pliers and welding.

3. After-sales service direction of counterpart cars

(1) After-sales service is a rapidly developing field in the automobile service industry. Among the profit sources of automobile dealers, after-sales service accounts for 50%. In mature automobile companies in the world, the number of employees in sales service outlets is often more than twice that in manufacturing. At present, the mainstream of after-sales service development is 4S form, namely vehicle sales, after-sales service, spare parts supply and information feedback.

(2) Hot positions: automobile sales personnel, customer representatives, sales managers of 4S brand stores, etc.

(3) Counterpart majors: automobile technical service and marketing major and automobile application technology major.

(4) Analysis of employment prospects: At present, the number of domestic automobile after-sales service outlets is still small, and it is still in the development period, so there is a lot of room for such jobs to develop. Automobile salesman and customer representative are the positions with large recruitment in related enterprises at present. When recruiting employees, applicants are often required to hold a driver's license, have a professional background in marketing, have experience in automobile sales, have market sensitivity, and be able to grasp market trends at any time.

4. Counterpart auto insurance and claim direction

(1) Domestic automobile insurance is mostly handled at the time of automobile sales, which has many problems, such as less types of insurance, low transparency, irregular operation, too complicated claims and so on. With the promulgation of the detailed rules for the implementation of Article 76 of the Traffic Law, the definition of "compulsory insurance" has been clarified, and this field has also had greater room for improvement and development. It is reported that at present, auto insurance accounts for 60% of global non-life insurance, and the turnover of domestic auto insurance also ranks first in property insurance. It is foreseeable that the future development space will be expanded.

(2) Hot jobs: auto insurance appraisal and accident settlement, professional auto insurance agent, etc.

(3) Counterpart major: automobile technical service and marketing major.

(4) Analysis of employment prospects: The automobile insurance industry needs a large number of high-quality talents in insurance, actuarial science, automobile, law and marketing. At present, there are hot talents in auto insurance valuation and accident claims, and the gap is tens of thousands, which is a shortage of talents. When recruiting such personnel, enterprises usually require automobile-related majors, familiarity with automobile structure, understanding of automobile insurance claims process, ability to survey and evaluate accident vehicles, driver's license and computer proficiency; Working experience in automobile and insurance is preferred. In addition, professional auto insurance agents are in great demand, and those with rich experience and outstanding performance are popular at present.

5, counterpart car culture direction

(1) The automobile culture industry is still a new industry in China, which contains a wide range of contents, including automobile models, automobile sports, automobile newspapers, automobile movies, automobile clubs and many other fields where culture and automobile overlap. Automobile culture industry is in the ascendant in China, and its future development prospect is broad.

Counterpart majors: automotive application technology, automotive electronics technology, automotive technical service and marketing.

(2) Hot jobs: car model design, car race planning and organizing personnel, etc.

(3) Analysis of employment prospects: As more and more enterprises begin to turn their attention to the automobile culture industry, the demand for relevant talents will also follow. At present, in the research and development and sales of automobile cultural products such as simulated car models, automobile collectibles, automobile souvenirs, automobile books and periodicals, automobile gifts and automobile supplies, there is a demand for professionals in automobile cultural activities such as automobile cultural exhibitions and competitions.