What are the local lighting brands in Hefei? Thanks

Hefei’s lighting industry first developed on Lu’an Road. It basically sold hardware together with light sources, lamps, electricians, etc. Since there were not many people doing this kind of business at the time, it was relatively profitable; After a while, some merchants felt that the lighting industry was developing rapidly, so they changed their business to specializing in lighting sales. Unknowingly, Lu'an Road (Chenghuang Temple) has become a commercial area, with sales circles for hardware, lamps, electricians, ceramics, sanitary ware, clothing, food, daily necessities and other commodities.

Since its development, a strange phenomenon has appeared in the Hefei lighting market, that is, there is no professional lighting market. Although there are more than 150 lighting merchants in Oriental Mall, they also include flooring, ceramics, fabrics, and hardware. and other industries, forming a diversified industrial sales chain, as well as other markets. So why is there no professional market in Hefei? Will there be a professional market in the future? Does the market developer have no vision? There are many questions in the minds of people in the lighting industry.

There is no professional lighting market in Hefei

In many cities in China, it is not uncommon to have professional lighting markets. Large cities have more than 10 lighting stores, such as Beijing and Shanghai. , Chengdu, Xi'an, etc. As the provincial capital city, Hefei does not have a professional market. It only operates lamps in the building materials market as a whole. Such markets include Hefei Oriental Mall (more than 150 lighting merchants), Hefei Light Industry Mall (more than 50 lighting merchants), Hefei Hongqi Building Materials Market (more than 50 lighting merchants), Hefei Golden Triangle Building Materials Market (more than 10 lighting merchants, Hefei Wulimiao Building Materials Market (about 10 lighting merchants), Hefei Mei Home Building Materials Market (more than 10 lighting merchants), and the lighting-based sales industries include Hefei Oriental Mall, Hefei Light Industry Mall, and Hefei Hongqi Building Materials Market. They have a relatively large number of lamp operators. There are also scattered lamp operators such as Lu'an Road (Chenghuang Temple) and Hefei Market.

It is understood that the main markets planned for the second half of the 1990s. The business mainly focused on building materials and decoration materials, and did not separate lamps and lanterns separately, so there were no professional lamps and lanterns stores. The reasons for this phenomenon are: 1. There were not many professional lamps and lanterns merchants at that time, and each one was independent. The business scale is not very large; 2. The Oriental Mall Market, one of the earliest to be built and attract investment, did not see the development of lamps at first, so it did not pay attention to it. The business area of ??lamps provided in the investment invitation was not very large, but Lu'an Road Basically all the lamp operators are stationed in Oriental Mall; 3. Due to the ambition of the owners who operate and develop the market, they want to operate all eight pan-home furnishing industries. When attracting investment in each market, they do not focus on one industry. Fourth, it is related to the consumption habits of consumers in Hefei, because "one-stop shopping" has been formed on the original Lu'an Road (Chenghuang Temple), so it is easier to operate a comprehensive store. < /p>

The main market for lighting fixtures - Oriental Mall

In the late 1990s, the only markets that started operating were Dongfang Mall, Light Industry Mall and Hongqi Building Materials Market. Today, the market for lighting fixtures The mainstream market is Dongfang Mall, which now has 150 lighting dealers. It is located in the second ring road of Hefei and is close to the pedestrian street. It has a construction area of ??about 90,000 square meters and a lighting area of ??about 20,000 square meters. Huangshi Lighting Co., Ltd., Anhui Achao Lighting Co., Ltd., Hefei Jinpeng Lighting Co., Ltd., Hefei Fushi Lighting Co., Ltd., Hefei Ruizhan Lighting Firm and other powerful merchants all have business areas of more than 1,500 square meters. , which are also relatively well-known among consumers, including NVC, Sanxiong·Aurora, Jiamei Times, Xintele, Baohui, Opple, Kaiyuan, Pinshang, Qilang, Foshan Lighting, Wenxing, and Xinwenxing. , Jinda, etc., and electricians include TCL Legrand, TNC, Tianji, Simon, Feidiao, Hongyan, etc.; its radiating surface is the entire Anhui Province. As long as you come to Hefei to buy lamps or purchase goods, you will come here first. Oriental Mall. So many big names in the industry are basically settled here, and they are basically general agents. This is very important for Oriental Mall to build a mainstream lighting business market. This is why lamps have become a pillar business category of Oriental Mall.

The Light Industry Mall is located in the North Second Ring Road of Hefei City. It operates lighting, fabrics, hardware, and electricians. The lighting area is about 1,200 square meters, and there are more than 50 merchants, including larger merchants such as Hefei Xinxing Lighting and Hefei Hongye Lighting; Its radiation range can also reach the entire province, but it is still inferior to Oriental Mall. Since the business scale of this market is not very large and the number of merchants is not large, lamps are mainly operated in wholesale and retail operations. The Hongqi Building Materials Market is located outside the Second Ring Road of Hefei City. Its geographical location is not good and its radiation area is relatively small. However, due to its large scale of operation, with ceramics and wooden flooring as its pillars, it is well-known in the market. However, there are more than 50 lamp operators, and the total operating area is about 10,000 square meters. The scale of lighting business is small and the number of merchants is small, so the sales volume of lighting in this market is not very large, and it has not become a mainstream lighting business.

The three-legged confrontation has long been formed

In these three major lighting business markets, there is a very strong competitive force, but Oriental Mall occupies the majority. Because it can radiate to the entire province, it has many lighting and electrical brands, strong merchants, prime geographical location and other good conditions, which have formed the advantages of time, geography, people and people.

The current situation is that both Light Industry Mall and Hongqi Building Materials Market want to surpass Dongfang Mall, but they cannot catch up no matter what. The marketing methods of these three markets are similar, mainly through newspaper advertisements, but now only the Hongqi Building Materials Market is active in the media, because they are now building towards the largest and most famous market in Anhui.

Today, these markets have experienced more than 10 years of baptism, and they have also been prioritized. But bad luck has already befallen Oriental Mall. Due to the urban planning of Hefei City, a new Yangtze River East Road must be built and the existing one renamed. It just so happens that the new road will pass through the south side of the Oriental Mall market. According to the plan, Buildings A and B on the south side of Oriental Mall and Oriental Mall Boutique City will be demolished. Buildings A and B are basically lighting merchants, so these merchants will have to be relocated, involving about 60 businesses. The advent of such emergencies has hit this old market, but the impact on it is not great. Light Industry Mall, Hongqi Building Materials Market, Red Star Macalline, Phoenix Home World, Wulimiao International Hardware and Electrical City, Jinghua Home Exhibition Center and other markets are eyeing Oriental Mall, and they all want to recruit merchants such as lamps and even hardware. After entering the market, the Light Industry Mall and Hongqi Building Materials Market want to take this opportunity to build mainstream markets. There is no professional market for lighting fixtures in Hefei, and merchants don’t know where to move, so some merchants have retreated to their own warehouses. Some have received support from the market and found a place to settle down. It is conceivable that if the situation continues like this, how many years will Hefei's lighting industry regress?

Building a professional market has become inevitable

Many merchants now hope that Hefei will have a professional lighting market. This is also a direction for the development of lighting in the future. So who is there now? Are you optimistic about this direction?

At present, there are many problems in Hefei's market, such as imperfect management, poor or no supporting facilities, poor shopping environment, poor service, chaotic market layout, and market buildings that are inconvenient for consumers and merchants. Travel and poor self-promotion in the market have become the biggest bottlenecks in the development of the Hefei market, and no one is willing to delve into it. Once these basic problems are solved, a good and mainstream market will emerge. Therefore, the Hefei market that has developed so far should also have an all-round upgraded professional market to adapt to the development of this society and industry.

Today, the planning and construction of Hefei City is very fast, mainly in the south, which has brought many business opportunities to the consumption of lamps. It is not impossible to create a professional lighting market in a new field. When the new urban area forms a downtown area, the commercialization and market development of lighting will become more impressive and obvious. Share it with your friends: Renren Sina Weibo Kaixin MSNQQ Space