Artificial intelligence trainer, cloud customer service ... The digital economy is breaking the barriers to women's employment.

In recent years, the topic of independent women is very hot, but there is no standard answer to what is independent women. However, it is the consensus of most people that independent women should have a job to support their independent survival.

However, with the development of digital economy, this space and field barrier is being broken. The Research Report on Digital Economy and Women's Employment and Entrepreneurship in China (hereinafter referred to as the report) jointly issued by the Women's Development Department of the All-China Women's Federation, China Research Center for New Employment Forms and Ali Research Institute mentioned that the digital economy has created 57 million women's employment opportunities in the fields of digital trade, e-commerce and live broadcast.

The report pointed out that the digital economy has created a digital gender dividend, amplified the value of women in the labor market, reduced the weakness of women in the labor market, and created new employment space and fields for women.

Zhao attended the Trusted AI Forum of the World Artificial Intelligence Conference.

An "artificial intelligence trainer" from a small county.

Since 20 19, 56 new jobs have been released in Ministry of Human Resources and Social Security, covering manufacturing, catering, construction, finance, environmental protection, emerging service industries and other industries. In addition, there are a large number of new occupations that have not entered the national occupational standard catalogue and have broken ground or gradually matured. The emergence of many new occupations is closely related to the vigorous development of digital economy, and it also provides more career choices for female employees. With the rapid penetration of digital technology into various industries, there is an urgent need for digital transformation of enterprises, and new occupations such as digital managers, online learning service providers and all-media operators have emerged.

Judging from the current development, this new occupation has a large market space and a great market demand for employees, which can bring better salary and greater career development space to female employees. According to "20021China Rural Women Employment Survey Report", 62.3% of Alipay artificial intelligence trainers are women; Among cloud customer service, 72% are women; Among the e-commerce anchors in the village, 53% are women.

"I didn't expect a girl from a county like me to be invited to such a global meeting!" At the World Artificial Intelligence Conference held in Shanghai last year, Zhao was surprised when he talked about his experience.

Zhao is from yijun county, Tongchuan City, Shaanxi Province. She studied at Xi Foreign Affairs University, and after graduation, she stayed in an education and training institution in Xi as an English tutor.

"Xi' an's life is stressful and the cost of living is high. There is no money at all. In addition, my parents are older and have been working outside, failing to take care of them. I was embarrassed, so I made up my mind to go back to my hometown. " In this way, Zhao became a practitioner of "returning home for employment".

Zhao returned to her hometown in February 2020, and she gradually became anxious because of her unsuccessful job search. "At that time, my mood and state were not very good, and the pressure was relatively high." In the same year, yijun county began to vigorously develop the digital industry, and a message from a friend unexpectedly changed Zhao's life track.

"My friend sent me an advertisement for a job related to artificial intelligence. In fact, I didn't know about artificial intelligence trainers at first, but I felt very fresh. If I want to give it a try, I will prepare my resume to apply. " Zhao said to him.

After interview training, Zhao successfully became an employee of yijun county Aidou Technology Co., Ltd. Her job is mainly to train artificial intelligence to recognize some pictures, words and video materials, so as to make the artificial intelligence model more intelligent, efficient and accurate.

Just a few months later, Zhao was rated as an excellent employee. 202 1, as a representative of young people returning to work in the artificial intelligence industry, she was invited to attend the world artificial intelligence conference and share her story.

"I now feel that the decision to return to my hometown is quite correct. Although I returned to the county seat, I actually went to a bigger platform, saw different scenery in my hometown and realized my own value. At the same time, it also contributed a little bit to the construction of my hometown. " Zhao smiled and said.

Why bring a basket with children to facilitate online office?

Women help women.

Zhao is just one of the women who have benefited from the digital economy. According to the report, the development of digital economy has increased the female labor participation rate, broadened women's employment choices, and promoted the proportion of women's entrepreneurship, especially the employment scale of women with low academic qualifications.

According to the statistics of the report, e-commerce platform has become an important field for women's employment and entrepreneurship. At present, there are about 23.58 million female shopkeepers in Taobao, including about 3.92 million rural shopkeepers, about12.44 million female anchors in Taobao Live and Tik Tok, about180,000 female riders in Meituan platform, about136,000 female drivers in travel platform and about/kl female social and economic participants in WeChat ecosystem.

20 10 with the rapid development of e-commerce platform, Taobao launched a shared service model-"cloud customer service" model to strengthen business reputation and solve complaints from buyers and sellers. By the end of 2020, the customer service project in Alibaba Cloud has trained more than 350,000 people, which has led to more than 1 10000 people, mainly "Ma Bao", college students and some socially disadvantaged groups. Cloud customer service provides these workers with opportunities to take care of their families and earn income through work.

He, who was born in rural Hubei Province, loves hearing-impaired people, and his son suffered from kidney calculi due to Sanlu milk powder incident. The couple rushed around to see a doctor for their children. He is busy taking care of his son every day, and the family can't make ends meet. 20 13 He joined the Sunshine College jointly established by Hubei Disabled Persons' Federation and Alibaba in Wuhan, and participated in Taobao Cloud customer service training. She studied from scratch and became an online cloud customer service, with a relatively stable income. After the quality of family life was guaranteed, He and her husband decided to have a second child. In order not to affect their work, He Yuning put the cradle in front of the computer desk and took care of the children with a basket to facilitate online work.

Cloud customer service has opened a window for practitioners to contact the digital economy. A large number of opportunities for the development of digital economy can help women with difficulties to smooth employment channels and promote women's entrepreneurship. 20 14, He Yuning opened his first online shop through continuous experience accumulation. Slowly, she grew from an ordinary Taobao cloud customer service to an auditor of the consumer reverse transaction department, and also opened two Taobao stores, becoming a Taobao shop owner with a monthly income of over 10,000 yuan.

While pursuing their own values, female workers are more willing to share experiences and actively communicate. In order to encourage more women in trouble to find jobs and start businesses, He stopped the work of cloud customer service and started training other women with the teachers of Sunshine College from the simplest computer use. 2065438+In February 2008, all 79 people trained by He passed the examination and obtained the post qualification of cloud customer service.

Why not only provide e-commerce and cloud customer service training for women in trouble, but also provide e-commerce training for local poor families in the mountainous area of Huangshi City, help students open Taobao stores, help students take pictures of products on the spot, and teach students to upload pictures to online stores for display in time. Within a few months, He Xueren's online shop opened, and agricultural products such as honey, bee pollen and royal jelly were sold in large quantities, which made the monthly income of shopkeepers in poor mountainous areas reach 1500 yuan. He Yuning promoted the sales of local characteristic agricultural products and handicrafts in Huangshi on the e-commerce platform through the public welfare online shop, and actively helped his hometown to help the poor accurately.

Statistics of female employment scale in digital economy

Women's employment and entrepreneurship still face challenges

From the story of Zhao Hehe, we can see that the digital economy has reduced the exclusion of women's employment and entrepreneurship, promoted the improvement of women's work-life balance, reduced the level of occupational gender segregation, improved the platform and organization level of disadvantaged women, and increased women's social capital. In the digital economy, various new occupations provide more career choices for female sex workers, which can bring better salary and greater career development space for female sex workers.

However, the report pointed out that women still have development challenges in the fields of employment and entrepreneurship, mainly including the challenges of women entering and participating in the digital economy, the challenges brought about by the development of the digital economy and the challenges brought about by the imperfect existing policies. There is still a gap between the scale of female digital technology practitioners and men, the gender digital gap still exists, the work-family balance of women still faces challenges, and the protection of workers' rights and interests under the new employment form still needs to be improved. These challenges can be solved through the further development of digital economy, the continuous improvement of institutional mechanisms, the continuous improvement of policy systems and the close coordination of stakeholders.

The China Municipal Government attaches great importance to the support for women's employment and entrepreneurship, and at the same time, it has also issued relevant policies to support the new format and mode of digital economy and the development of flexible employment, providing policy support for women's employment and entrepreneurship in the digital economy. Various social organizations also actively take major actions to promote women's employment and entrepreneurship.

According to the report, support policies to promote women's employment and entrepreneurship in the digital economy should be strengthened to further release the digital gender dividend in China. Improve women's ability to participate in the development of digital economy and promote women to make full use of digital economy to realize their own development; Safeguard the labor rights and interests of employed people and improve women's family support policies. Encourage enterprises to assume more social responsibilities and strengthen women's empowerment in the digital economy. Promote female employees to change their employment and entrepreneurship concepts, so that female employees can fully understand the development trend of flexible employment, new employment forms and entrepreneurship in the digital economy era.