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Marketing: Try to sell wooden combs to monks as much as possible

There is a large company with quite good benefits, which recruits marketing staff at a high salary. Facing many applicants, this company has a practical test: try to sell wooden combs to monks as much as possible. As soon as this question came out, the vast majority of candidates were puzzled and even angry: why do you need a wooden comb when you are a monk? Isn't it insanity, making fun of people? After a while, the candidates left in succession, and finally there were only three candidates left: Xiao Yi, Xiao Shi and Xiao Qian. The company is limited to 1 days, so the three of them can go to the temple to sell. After the 1th date expires, Xiaoyi sold 1 comb, Xiaoshi sold 1 combs, but Penny sold 1, combs, and opened up the future marketing market. On the way to selling combs, Xiaoyi saw a monk scratching his dirty and thick scalp while basking in the sun, and finally sold the only wooden comb. When Xiaoshi went to the temple to sell wooden combs, he saw that the mountains were high and the wind was strong, and the hair of the pilgrims was blown away. He suggested that the abbot of the temple said, "It is disrespectful to the Buddha to be unkempt, so that a wooden comb should be placed in front of the incense table of each temple to make good men and women comb their temples." The abbot bought 1 wooden combs, one for each temple; When Xiao Qian went to a deep mountain temple and saw pilgrims like clouds, he said to the abbot, "Anyone who comes to make pilgrimages has a pious heart, and the temple should give something back as a souvenir, so as to bless its peace and good fortune and encourage it to do more good deeds." I have a batch of wooden combs, and your calligraphy is excellent. You can engrave the words' Jishan comb' first, and then you can make a gift. " The abbot was overjoyed and immediately bought 1, wooden combs. He hoped that Xiao Qian would sell more wooden combs of different grades in the future so as to give them to various donors and pilgrims at different levels.

management: management by objectives

a man passed by a construction site and asked the masons there what they were doing. Three masons had three different answers: the first mason replied, "I'm making a living." The second stonemason replied, "I am doing the best stonemason job in the whole country." The third stonemason replied, "I am building a cathedral." The answers of three masons gave three different goals. The first mason said that he was a mason to support his family. This is a short-term goal-oriented person. Only consider their own physiological needs, no big ambitions; The second stonemason said that he became a stonemason in order to become the best craftsman in the country. This is a person with functional thinking orientation. When doing work, only consider your own job, only what kind of person you want to be, and rarely consider the requirements of the organization. The third stonemason's answer tells the truth of the goal. This is a business-oriented person. When thinking about the goal, these people will associate their work with the organizational goal and look at their own development from the perspective of organizational value. Only in this way can employees achieve greater development. Luke said that the third stonemason is a manager because he affects the performance of the organization with his own work. When he was working as a stonemason, he saw the relationship between his work and building a building. This kind of person's idea is commendable! ! !

There are many similar simple and classic cases. You can go to Baidu Library to see the details.