Is it true that optical shops have high profits?

Yes, glasses that cost 50 yuan usually sell for more than 300 yuan, which is actually quite profitable. This is an outsider’s opinion, but this is not the case, because many people see the surface but do not see the true meaning. Inside story. Mainly understand two concepts: fixed investment and number of sales. For fixed investors, for example, to open a clothing store, you only need store rent, store decoration, and ordinary salespersons. To open an optical store, in addition to these basic In addition, an optometrist is also needed, and a qualified optometrist requires several years of study, and an excellent optometrist requires several years or even decades of accumulation. To put it simply, when recruiting people, a clothing store can just find someone on the roadside to sell clothes, while an optical store needs to recruit people because there is a shortage of optometrists in the country, so there is a huge gap in personnel costs. In terms of equipment, a clothing store basically only needs a few large mirrors, while an optical store needs to purchase equipment. The poor equipment starts at 30,000 yuan, and the good equipment is hundreds of thousands or millions. Moreover, the country also has strict regulations on the business area. . Generally speaking, to open a store of the same area, a clothing store can be opened with an investment of 200,000, while an optical store requires an investment of 500,000. The second concept is the number of sales. Let’s first use a formula: sales = unit price * number of consumption. Because glasses are a very, very small industry, and the initial investment is very high, but the number of consumption is very small, which leads to the same performance. When the frequency of consumption is relatively small, in order to achieve profitability, the unit price per customer must be high. Isn’t this very contradictory? This is also the common sense of most people in our society. They think that expensive things sold must be very profitable, but they cannot see how much money they invest or how many customers they have. You may still have questions, why are the prices in the glasses market very low, but the prices in physical stores are so expensive? The principle is the same. The glasses market has a large customer flow and many people buy it. If the price is low, you can still make money through volume. However, because physical stores have few customers, they can only make up for the problem of low customer flow through high customer unit prices and high profits. So don’t worry about whether glasses are huge profits. If you look at a single product, the profit is indeed very high, but if you think about it comprehensively, the average profit for an order is very low. For example, if a piece of clothing has a purchase price of 20 yuan and sells for 100 yuan, and the personnel, rent, etc. total 30 yuan, then there is still a profit of 50 yuan; a pair of glasses, the purchase price is 20 yuan, and the personnel, rent, etc. cost 150 yuan, then he wants to earn 30 yuan. yuan, it must be sold for 200 yuan. Comparing 100 yuan and 200 yuan, he naturally felt that selling 200 yuan would be a huge profit, but he only earned 30 yuan... Also note: Due to the development of the Internet, online glasses are very popular, and now the price of online glasses is basically the same It’s about 50% off the price of optical shops, because doing business online avoids expensive rent, and online customers come from all over the country. Most of them make profits through low prices and high sales. In the future, online opticians will develop rapidly, and the physical store business will It will become increasingly difficult to do.