How to do Taobao e-commerce

Do Taobao promotion needs: optimize titles, analyze positioning, drainage, and analyze data.

1, title optimization, a good title is the beginning of drainage, which is rotten, so I won't go into details. The words you write are the words you want to accumulate weight next. Before I do title optimization, I usually do a "keyword collection" job first. The business consulting market is a necessary good thing. You can clearly collect data and analyze the traffic structure of competing products, which words are occupied and which words are transformed.

Step 2 drain water

1) Taobao belt flow method: suitable for selling treasures at low prices, such as household items;

2) labeling of through train by flowing water method: it is suitable for shops with high customer orders and want to do accurate flowing water;

3) Talent content of flow method: suitable for profiteering and style products;

4) Rotating belt flow method-suitable for medium-priced and high-consumption materials, such as food and toilet paper, with high repurchase rate.

3. Observe the data, observe the data every day, find abnormal data, find the reason, and solve the problem in time. For example, if you suddenly find that the conversion rate has dropped, you must first check one by one. Analyze the reasons, whether there is negative evaluation, whether there is competitive effect, and whether there is market fluctuation.

4. Activities are still a good way to increase store traffic and affect store level. It is one thing for a store to do a good job of people flow, but the upper limit of people flow is directly related to the level of the store. In the early stage, the store search weight is general, which is suitable for promoting the level of the store through activities, crowd weight and sales weight brought in a short time, and revitalizing the store through activities. In the process of activity operation, we should pay attention to the intensity and continuity of the activity, otherwise the store will fall down as soon as it rushes in.