Eight abilities that a marketing director should possess.

Text/Wei Kunlun Reflection Day Class D44

Eight abilities that a marketing director should possess:

1: Ability to make plans

The first step of management is to make a plan. The first chapter of Sun Tzu's Art of War begins with calculation and planning. Therefore, as a marketing director, the first thing to do is to make a clear and effective work plan. Whether it is a long-term annual marketing plan, an annual budget, a quality improvement plan or a short-term sales staff recruitment plan, a new product listing plan, an annual sales meeting of the company, etc. , need to be applied to the ability to make plans.

2. Ability to formulate policies

The responsibility of the marketing director is to make decisions and lead the implementation. There are many variables between planning and implementation, so we must make careful decisions. Wrong decision leads to failure, and correct decision is the foundation of success. For example, are marketing talents trained internally or hired externally? How much is the product price suitable? How is the budget allocated? All these require the marketing director to make professional decisions and decisions after weighing the pros and cons, data analysis and actual investigation.

3. Ability to solve problems

No enterprise is without problems, whether it is market forecast, sales target completion, sales staff management, market development, manpower shortage, low morale and so on. The marketing director is the general manager of the sales department and must be able to solve these problems.

4. Ability to set rules and standards

Without rules, Fiona Fang and standardized marketing management, enterprises cannot operate efficiently. Marketing management is mainly divided into two types, one is periodic, regular and routine, such as the recruitment of sales personnel, the training of sales personnel, the objectives and methods of sales market, etc. The other is special and unconventional things. For example, if a project encounters difficulties in making a bill, the company will go to crm customer relationship management. The backbone sales staff were poached by competitors, which led to competition and major safety accidents in products. The marketing director must standardize the issues of periodicity, regularity and routine to facilitate the normal operation of the sales team, and then concentrate on solving special problems.

5. Control ability

In order to achieve the goals of the team, the team should not only have good decision-making ability, but also have the ability to implement it. During this period, how to effectively control the planning, implementation and achievement of sales targets depends on the control ability of the marketing director. Too much management, low morale and low efficiency. If the control is not good, loopholes will easily appear, which will increase the operating cost and be detrimental to the results.

6. Team building ability

Well-managed team members are well-trained soldiers. Poor management is a mob, and the mob does not fight. A marketing director must do well in team building. Generally speaking, to build a good team, we need to focus on our team's goals first, and all team members have only one goal and one dream. Second, the relationship between team members should be harmonious and support each other. Third, the working methods of team members should be consistent and flexible.

7. Ability to gain insight into people's minds

When the forest grows up, there are all kinds of birds. How to make team members with different personalities and styles cooperate effectively? How to make subordinates from superficial obedience to sincere dedication? How to revive the morale of people with low morale? All these depend on the marketing director's wise insight into people's hearts. Because the members of the team are various and have different ideas, it is inevitable that they will become inconsistent and inconsistent in their actions. Therefore, an excellent manager must clarify the thoughts, emotions and mentality of team members. From a certain point of view, all marketing management problems are people's cognitive problems and people's mentality problems. Being able to gain insight into people's hearts and give positive psychological guidance to subordinates is one of the necessary abilities of a marketing director.

8. Communication and presentation skills.

A good communication organization, rapid progress, high ability to prevent problems, strong cultural unity, written and oral communication, clear, accurate and effective communication and expression skills are the basic skills of every marketing director.