What preparations do college students need to make before opening a tea and beverage franchise store?

Generally speaking, you can prepare from the following aspects:

1. Complete market research

Before college students start to open a milk tea shop , it is necessary to conduct market research and establish a detailed question and answer survey to understand the current industry needs of the milk tea beverage market. You can start with milk tea consumers, listen to their feedback and suggestions, and understand in advance what kind of products can attract consumers, what kind of decoration style is more eye-catching, etc. All these must be understood clearly.

If the local milk tea market has full development space, or there are too many competitors in the same industry, no matter how large the market space is in the milk tea industry, it will be self-evidently difficult to start a business and open a store. At this time, you need to be cautious. Decide whether to open a local milk tea shop.

2. Examine the store location

It can be said that the store location is the core element of a milk tea shop. When choosing a store location, you need to think carefully and consider many aspects. Not only the current passenger flow and exposure, but also all aspects of consideration including seasonal changes and urban planning content. Of course, when choosing a store location in big cities, especially first-tier cities such as Beijing, Shanghai and Guangzhou, the rent needs special consideration.

If you have the financial resources, you can choose to open a milk tea shop in a pedestrian street or shopping mall. The customer flow will be guaranteed to a certain extent, and the probability of making a wrong location decision is much lower.

3. Do a good job in product positioning

Before opening a milk tea franchise store, you must do a good job in vertical positioning, including the store’s audience, price positioning, decoration style, etc., to create own brand image. The audience of milk tea shops mainly comes from young people born in the 80s, 90s and even 00s, as well as people in childhood. According to the characteristics of different groups of people, combine the current hot topics to promote the store concept.

Take Miguo Milk Tea Shop as an example. The brand’s popularity, milk tea, decoration and service can give consumers a very good sensory impression, which has greatly promoted the store’s business. At the same time, , Miguo provides a series of comprehensive franchise support, so that franchisees do not need to worry too much about store operation problems. Its assistance starts from the store location selection and does not stop with the later store operation steps. The Hangzhou Boduo Group, which is headquartered in Hangzhou, has been focusing on tea business operations for 19 years. Sharing experience can provide good guidance for entrepreneurs to avoid detours and wrong paths. Being able to solve the many problems and constraints in the store opening process with ease can better reduce the consumption of time and energy for investors.

In this increasingly competitive milk tea market, if you want to run a milk tea shop well, you need to continuously launch new products to stimulate customer demand, and at the same time, do activities to better serve the public. For college students, the small investment in milk tea projects is an advantage. If they are young and have an innovative spirit and can meet the needs of the modern tea drinking industry, they will be more successful when opening a milk tea shop!

If you have any questions during the franchise process, you can refer to the "Six Steps to Franchise" launched by China Franchise Network to reduce franchise risks.