How do advertising sales find customers?

Finding potential customers is the first step in the sales cycle. After determining your market area, you have to find out where the potential customers are and get in touch with them. If you don't know where the potential customers are, who will you sell your products to? In fact, salespeople spend most of their time looking for potential customers, and you will form a habit. For example, after you sell your product to a customer, you will ask, "Your friend may need this product. Can you contact or recommend it for me? "

Who are you going to sell your products or services to? Who is likely to buy your product? Who are your potential customers? It has two elements:

Need it.

Affordable

First of all, you need, or you need such consumption. Not everyone needs your product, but it must be a group with certain characteristics. For example, users of small switches are organizations such as groups, societies and enterprises. Who would buy a switch and put it at home? Secondly, you can afford it. For a potential customer who wants it but can't afford it, no matter how hard you try, you can't make a deal in the end. Even in the insurance industry, everyone wants to buy insurance, but insurance salesmen are engaged in the most difficult job of finding potential customers. The groups buying insurance must have the same characteristics. If you sell insurance to a family that maintains a minimum standard of living, it is reasonable to say that they need insurance too much, but no matter how clever your skills are, your ending is generally negative. Even if there are successful examples, it is not enough to explain the problem.

Finding potential customers is a difficult task, especially when you are just starting to engage in this industry. Your resources are just your knowledge of the product. You will find potential customers in many ways, and you have spent a lot of time on it.

In terms of prolonging the life of enterprises, developing new customers has great influence on the operation, financial resources, management and quality of enterprises.

Customers can influence the operation of enterprises. In order to retain new customers, enterprises must strive to gain the trust of customers.

According to statistics, under the law of market competition, manufacturers will lose at least some old customers every year, but at least they will develop new customers every year. Under the balance of the two, there is little change. If we don't expand in a planned way, it will be difficult for our customers to operate in the future.

Principles of finding potential customers

In the process of looking for potential customers, you can refer to the following principles of "being a man":

M: Money stands for "money". The selected object must have a certain purchasing power.

A: authority stands for the "decision-making power" of procurement. The object has the power to decide, suggest or oppose the purchase behavior.

N: Need stands for "demand". This object has this demand (product, service).

"Potential customers" should have the above characteristics, but they will encounter the following situations in actual operation, and should take specific countermeasures according to the specific situation:

Purchasing power, purchasing decision demand

M (yes) a (yes) n (big)

M (none) A (none) N (none)

These include:

M+A+N: It is a promising customer and an ideal sales target. M+A+N: Contactable, skilled in sales technology and hopeful of success.

M+A+N: You can contact, and try to find A's people (people with decision-making power).

M+A+N: You can contact them. You need to investigate their business and credit status and provide financing.

M+A+N: You can contact, and you should observe and cultivate for a long time to make it have another condition.

M+A+N: You can contact, and you should observe and cultivate for a long time to make it have another condition.

M+A+N: You can contact, and you should observe and cultivate for a long time to make it have another condition.

M+A+N: Non-customer, stop contact.

It can be seen that potential customers sometimes lack certain conditions (such as purchasing power, demand or purchasing power), but they can still be developed. As long as they use appropriate strategies, they can become new customers of the enterprise.

1, accurately judge the customer's purchase desire.

There are five key points to judge the size of customers' purchasing desire.

Concerns about products: such as the size of the purchased house, the way of dividing the room, public facilities, orientation, etc.

The degree of concern about the purchase: for example, whether the purchase contract of the house is carefully studied or whether the terms of the contract require increase or decrease; The interior compartment of the house needs to be modified.

Whether it can meet various needs, such as whether it is convenient for children to go to school and adults to go to work; Whether there is a supermarket nearby; Whether it meets the quiet expectation; Whether the neighbors have noisy business premises, etc.

Trust in products: whether you are satisfied with the brand of materials used in the house, whether the construction is careful, whether the foundation is stable, etc.

Do you have a good impression on the sales company? The customer's impression of the sales staff affects the purchase desire of potential customers.

2. Accurately judge the purchasing power of customers.

There are two key points to judge the purchasing power of potential customers.

Credit status: you can judge whether you have purchasing power from the income sources such as occupation and status.

Payment plan: whether the customer expects to pay cash in one lump sum, or requires installment payment and the amount of down payment can judge the purchasing power of the customer.

After judging the two factors of customers' purchasing desire and purchasing ability, we can decide the purchasing time of customers and make the next plan.

1/6 Step by step reading

Advertisers can register customers. Is to register all the customer information you know. Such as name, scale, advertising needs, and even need to know the preferences of the other leader and other information about the deceased. The more information you know, the easier it is to communicate with each other.

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If you are new, you can learn more from the old salesmen and see how they communicate. How to communicate cordially on different occasions and break the sense of distance?

3/6

We can also find customers through the Internet. Now the Internet is everywhere, and we can use it to find customers and learn their information. For example, use cloud speed data mining to learn basic information such as enterprise name and contact information.

4/6

We can also prepare advertising leaflets and distribute them to customers. We can visit customers door to door. Although this way is traditional, it can exercise our comprehensive ability, such as our adaptability, language expression ability and communication ability.

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We can also get customer information from the company website. Then take the initiative to contact each other, communicate more, and understand each other's advertising needs.

6/6

We can also get to know our customers through the fair. China holds large-scale trade fairs every year. For example, in the Canton Fair, on this occasion, we can distribute business cards to each other, actively communicate with each other, leave a good impression on each other, and lay a good foundation for future cooperation.

This question belongs to customer sales, and we will reply from three aspects!

First: What are the characteristics of your advertisement, and what are the differences with your peers? What is your greatest advantage?

Second: Who are your customers? Do you know where they are? What are their pain points? Where are their itching spots?

Third: What's your routine? Do you advertise yourself? Do you know the value of advertising?

Above, I hope to help you!

Hello, the question is too general, and the advertising business involves a wide range of contents. No advertising company can undertake all forms of advertising business. Therefore, positioning yourself to do specific advertising content business is a prerequisite. I will assume that it is an advertising company focusing on outdoor big-name advertisements. Of course, other media forms can also be used, but I prefer the outdoor big-name ones when I answer.

For the business expansion of outdoor brands, combined with my own vision of automobile industry, real estate industry and FMCG industry, I think automobile industry, real estate industry and FMCG industry are stable customers of outdoor advertising.

After determining the target group of advertisers, you can take the initiative to find such potential customers, deeply understand their company's efforts in outdoor advertising, carefully analyze and master their outdoor advertising, and then make an appointment to come to the door and contact the competent advertising department.

We should attach great importance to it here. Don't talk to others about the cost of outdoor advertising as soon as you come to the door. It is necessary to talk about the advantages and effects brought by big-name outdoor advertising to enterprises. First of all, according to your understanding of outdoor advertising, do an in-depth analysis, analyze the pros and cons, effects, impacts, etc., so that advertisers can really understand you, understand your advertising business level and unique insights. Then put forward your own better advertising ideas. In this way, the advertisers of this company will be influenced by you invisibly. If they feel that they are really lacking in this respect, they will take the initiative to communicate with you, come clean about the actual situation of corporate advertising, and take the initiative to ask, what should you do according to your ideas? So you have a chance.

By the way, remind the business people that being rejected is not terrible. If you are looking for something else, few units generally refuse directly. As long as you don't refuse directly, it proves that we still have a chance. The calling company, when you call again, don't be too purposeful, just say something and try to impress him. The customers you contact every day should have a breakdown, because all the units will be your potential customers. Large units suggest calling first, which is easy to be rejected directly. Just go directly to the small and medium ones. If he does or doesn't do it, you should leave your media materials or quotations to him first. It is very important to cultivate customers. The first order for a big customer, the rebate to the person in charge must be generous, take good care of him, and I won't haha in the future! Setbacks are inevitable, don't be depressed, you must reflect on your own shortcomings. What's wrong with starting over? As long as you have advertised in various media, you should try. Those units have great intentions. As long as your media is attractive, you are not afraid of it. In addition, pay more attention to the news of your city, pay attention to when there are new brands, new products, or new stores, and be sure to seize the opportunity. Finally, I wish you success!

1, old customers bring new customers.

Serve old customers well, and he will not only bring you money, but also accumulate experience and contacts. If you are kind enough, the product is good. Your old customers may be more satisfied with you or provide you with new customers. However, if you get good grades, you should make sure that he doesn't see you and will rush up and knock your head.

2. How to find new customers

The lowest method is to collect databases online and make strange phone calls, which is time-consuming and laborious. Especially all kinds of mobile phone firewall software, it is easy to label your phone as harassing phone calls, and it is difficult to turn over in the future.

A little better than the last method, mix circles, add QQ groups familiar to marketers and advertisers, and go to some forums that marketers often go to, such as the marketing department network and the first marketing network. If your customers have obvious industry attributes, mix their industry circles. Participate in various marketing or industry activities, change business cards and make more friends. These people may be your future clients.

3. Show more about your company.

Some companies build personal brands, such as Ye Maozhong. They package individuals to promote the company's brand and then promote sales. But if your company is small, or you don't take the road of being a star, you may need to show your company more online and settle down on various platforms. Marketing service providers under the marketing network, Meihua's marketing service provider library and Hongdong China's company library are all good platforms. The latter two are purely exhibitions, so you usually just have to wait for the call. Marketing service providers occasionally have Party A's requirements, and you can check Party A's contact information through bidding.

If you have the money to be a baidu promotion, this effect is also good. If you don't have money, you can use indigenous means, write soft articles, do free promotion, and spend no money.

4. Find a different kind of service company.

Finding a colleague, not a company that competes with your business, is different from the content of your service. We can complement each other and exchange customer resources with each other. This binding is also more reliable.

In short, if you want to develop in this industry for a long time, besides the guy who eats, you need to practice excellent skills and establish a wide circle of contacts. Make the company brand bigger.

I hope the above content can help you.

Hello, I hope I can help you.

First, the way to find your customers by word of mouth.

Before doing business, know your own land.

Second, it is the information age, and all walks of life are more or less connected with computers or networks. Then,

The network should be the breakthrough to find customers, and you can easily find the potential customers you want online. of course

Newspaper media is also an important channel, and customers will focus on the above classified advertisements. Whether from the internet.

If you find them online or in the newspaper, you can write down their contact information first, and then call them one by one for consultation, so.

It will be much easier to succeed than sweeping the streets and running door to door.

Third, don't underestimate the circle of friends. Friends here can be divided into original and non-original, while original friends are not.

I must say, you can ask them to introduce people around you who need to do advertising business. Non-original friends refer to people who have served in the company before.

Some customers, sincere in service, coupled with frequent telephone communication, naturally become friends, when this

Can sub-customers miss you when they have advertising business or friends have similar advertising business? such

Word of mouth is more effective than other methods. If it can be maintained well, business will snowball and increase.

For example, volcanoes, Tik Tok, headlines, etc. You can promote all your contacts, no matter what you do, as long as it is not negative energy and illegal.

I hope I can help you. Please enjoy it.

Advertising salesman, friendly and amiable to people. Sincere to customers and able to accept customers' opinions. Meet the needs of customers!

First of all, through media introduction

First of all, learn to use the media for publicity and introduction, such as newspapers, television, radio, public transportation, outdoor, subway stations, stations, road signs, elevators, communities and so on. , find your target customers. But also a very accurate customer. Because these customers have clear needs and advertising budgets.

Second, through the same industry

Learn to make friends, especially your peers. An advertising business person, no matter how awesome you are, it is impossible for all advertisers to become your customers. Why are many new advertising salesmen always one step behind? Because you are not in the advertising business circle. You haven't dealt with several colleagues and made friends, so you didn't enjoy the customer information. So I suggest that the next time I visit a customer, I will exchange business cards when I meet my colleagues, and I can invite them to sit together when I have the opportunity, so that we can enjoy customer resources and earn money together.

Third, telephone publicity.

Learn to use the key phone number in your hand, and how to get more phone numbers from a boss's phone number? Teach everyone a secret book. Put the number in the Baidu search box and search again. Many times, you will find a list of enterprises uploaded by other people or institutions in the search results. In this form, in addition to the phone number of a boss in your hand, you will get a lot of contact information at the same level as him unexpectedly.

Fourth, social interaction.

We learn to make full use of social tools to develop customers. As we all know, the most important thing is to find the person directly responsible. After all the phone calls at the front desk and strange visits fail, you can try to search the company name on Weibo, and some of the responsible persons will have yellow V certification, which is known to those who play Weibo. At this time, you have one more chance to communicate-trust each other personally through Weibo. As long as the attitude is sincere and the words are appropriate, there are still many people who are willing to reply to you. This method is very effective.

V. By means of recruitment

Learn to use recruitment websites. Browsing the recruitment website, you will find that many enterprises are recruiting talents in marketing, planning and brand operation, which shows that this enterprise has promotion needs and they are all your target customers. Most importantly, you can also know the telephone number and office address of the company's personnel department through the recruitment information, which is convenient for you to contact by telephone or visit at home.

Sixth, through internet plus.

Learn to cultivate Internet plus thinking, how to let customers in need find you? This is a typical Internet thinking. Then, it is a good way to register your information on websites such as Jiji.com, 58 City, People.com, etc. Of course, the more detailed the registration information, the better. Think about whether you always go to these websites to search for the information you want when renting a house. Insist on daily refresh, and there is no charge for pre-refresh. Stick to it, there will be unexpected gains.

VII. Adoption of the Fair

Learn to collect exhibition information. Many industries such as real estate and automobile usually hold offline exhibitions. At this time, you can bring enough business cards and go to the scene to find your target customers. Generally, leaders will attend the opening ceremony on the first day of the exhibition, and many key business leaders will be present, so try to go on the first day.

Eight. Through social groups

Learn to find community (contacts). There are many QQ discussion groups and WeChat discussion groups on the Internet, such as real estate planning exchange group, automobile market personnel exchange group and medical planning group. As long as it is local, try to add as much as possible and pay attention to what everyone is saying and what is the trend of this industry. Or, you can build a group by yourself, so that more customers can join the group independently, and you have more rights without being kicked out of the group.

Nine, through WeChat

Learn to use WeChat to find customers. When I say WeChat, I don't simply add WeChat friends. Instead, always pay attention to the official WeChat account of the corporate customers you want to develop and get valuable information from it; Pay attention to the local influential WeChat size, and many companies will advertise through them. Wechat friends circle advertising is not just like it. Leave your advertisement information in the comments to let more friends see your news.

X. Through self-media publicity

Learn to build your own self-media, or you can use your spare time to write articles from today's headlines and a little information. Let more readers know you, which may bring business. You can set your own media number. Today's headlines, WeChat official account and Sohu from the media are all good choices.

what do you think? Welcome to share your message!