Why do companies need to take talent inventory?

Why do companies need to take stock of talents?

The top five factors that talents care about are: 1. Salary and benefits; 2. Personal development prospects; 3. The company’s development prospects; 4. , Working environment and atmosphere (mainly including confidence and recognition of supervisors, relationships with colleagues and team atmosphere); 5. Work content itself. Enterprises can refer to these materials when retaining talents, but as far as a specific individual is concerned, they must fully consider his value orientation and achievement motivation, and consider and apply the above factors in a targeted manner. Creative talents.

After truly understanding the factors that talents really care about, the best approach that companies can take to deal with the problem of talent competition is to nip it in the bud. Experts suggest: "Enterprises must first define and inventory key strategic talents, so that they know what they are doing, and do some work in advance. When the people are leaving, it will be too late to do this work." Things that companies need to do in advance At work, remuneration and benefits are "routine projects" that cannot be done well unless they are done well. Internal fairness and external competitiveness of the overall level of remuneration and benefits are the basic measurement standards. In addition, the most important thing is to provide career development opportunities and personal development resource support for middle and senior employees to avoid or reduce employee turnover from a institutional perspective.

An enterprise that values ??talents will have clear requirements or expectations for employees’ abilities, behaviors and performance; in turn, employees also hope that the enterprise will make a commitment to their work returns. The career development ladder is a way of commitment. It answers the employee's question of how far and for how long he can go in this enterprise. If employees can get satisfactory answers, they will naturally stay.

In addition, companies must effectively combine the company's talent strategy with personal requirements. For senior managers of the same company, the company's talent strategy is the same for them, but their individual needs are different.

Human resources managers must also have an awareness of human resources management, consider the input-output and return on investment of human resources, and flexibly handle the needs of key personnel to reflect the company's humanistic care for employees. If people Only in this way can you have a psychological feeling of being highly recognized and paid special attention to, and your chances of reaching your maximum potential at work will be greatly improved. Why do we need talent assessment?

Why do we need to do talent assessment?

The fierce competition and various challenges in today's society are essentially the competition of knowledge and intelligence, that is, the competition of talents. The accurate and reliable discovery and utilization of talents has attracted great attention from all types of employers. However, traditional personnel evaluation methods and means, usually recommendations, personal summaries, leadership observation and evaluation, etc., are based on empirical judgment by a few people (which will be affected by the personal factors of the evaluator) and qualitatively describe personnel characteristics in the form of comments. This method has poor reliability and ignores the development potential of talents. Its one-sided, rigid and distorted limitations are very unsuitable for employers' requirements for talents under the new situation. Therefore, only through the scientific principles and technical methods of modern talent evaluation. Only through objective, comprehensive and systematic measurement and evaluation of talent quality can we scientifically and effectively select talents (especially middle- and high-level management talents), use talents rationally, fully utilize and tap the effectiveness of talent resources, and ensure that people are suitable for their jobs and are qualified for their jobs. Make the best use of talents and make the best use of them, so as to meet the high requirements of modern society for talents and promote the success of careers and economic development. The high requirements of modern society for talents make talent assessment more than just an academic and theoretical research. , but an important job that is closely related to each of us, every job, and our career, especially the enterprise. Reasonable and full use of talent evaluation will be a good way for us to face fierce competition and various challenges. Our tool to create brilliance.

1. Talent assessment will make leaders realize the importance of talents and treat improving employee quality as an important task.

2. Talent assessment can encourage employees to understand themselves and understand themselves, thereby motivating themselves to constantly improve themselves, use their strengths and avoid weaknesses at work, and give full play to their own advantages.

3. Talent assessment can help employers hire employees scientifically, objectively, effectively and reliably, and arrange suitable candidates for each position.

4. Talent assessment can establish a systematic and strict talent selection system for enterprises and various institutions, increasing the opportunities to recruit outstanding talents.

5. Talent assessment can provide enterprises with a scientific, comprehensive and objective basis for effective assessment of employees, especially middle and high-level managers, so as to achieve fair and reasonable management of employees.

6. Talent evaluation can provide a basis for enterprises to establish a clear and reasonable division of roles and prevent serious losses caused by improper employment of talents and overstaffing.

7. Talent assessment can help people choose suitable careers based on their various characteristics, so as to leverage their strengths and achieve their goals.

8. Talent assessment can help leaders accurately and comprehensively understand the adaptability, organizational management ability, communication skills and other qualities of employees, especially managers, so as to better understand the unpredictable modern business society and Customers demand agile responses and improved management performance from managers.

9. Talent assessment can help leaders understand employees’ interests, personalities and other characteristics, resolve interpersonal conflicts and enable better unity and collaboration among departments within the organization, improve the cohesion and work efficiency of the company, and enhance the company’s competitiveness.

10. Talent assessment can also provide reference information for the human resources plan and corporate image design of the entire organization. Why should companies retain talents?

What can companies do to retain talents? Caring about talents is related to the fundamental interests of the company. Recruiting and retaining talent is equivalent to reducing the company's recruitment costs and upfront training expenses. Additionally, companies that retain talent tend to be better able to focus on customer service, while competitors struggle to recruit and train new employees. Companies that retain talent for longer periods of time tend to be more productive. If a company cannot retain elite talent, it will lose the skills and experience necessary to launch new products or implement new systems. Therefore, the competition for talents is of great significance to the company's future development, and this battle is inevitable. But how can companies win the war for talent? As with all management challenges, there is no simple, one-size-fits-all magic formula that companies can use to ensure success. Invincible. However, the experience of many large companies in the world shows that there are indeed some revolutionary concepts and behaviors in this regard. If managers can adopt them, the situation will be very different. The more high-level talents decide to leave a company, the more comprehensive and careful their considerations will be. At this time, it is extremely unlikely for the company to keep them. For enterprises, efforts must be made to create an environment that is most suitable for them to stay. At the same time, the company must grasp the individual needs of core talents and provide them with targeted and maximum satisfaction. Cultivating talents so that their abilities can be continuously improved is a very effective way to retain people. Continuously cultivate the market competitiveness of high-level talents, cultivate their ability to find other jobs, and enable them to continuously learn new skills. If a company can really achieve this goal, I believe it can retain most of its outstanding talents. For some talents, it is not enough to just improve their abilities; they must also be given space to develop. An enterprising person must have his own career plan, and his plan depends on his organization to help him realize it. When an organization meets this need of an employee, he or she will have a reason to stay. Especially for some private enterprises, whose financial resources are not as strong as those of foreign companies and whose management is not as standardized, only by providing employees with better development opportunities can they win the battle for talents. Remuneration is always an effective way to retain people. A director of the well-known Deloitte consulting firm said: "Money is very important. If the salary package is not competitive, then the high-rise building you built on this basis in terms of salary will collapse."

Achieve any form of remote management and control. 3. Enterprise management is more adequate and scientific.

CRM is a management tool. To be precise, it is a concrete embodiment of management thought. It promotes the single humanized management of small and medium-sized enterprises to the track of institutionalized management and humanized management, and ends the enterprise's mere There are several tables that can manage the original status of enterprise sales.

4. Increase sales

Use the multi-channel customer information provided by the CRM system to accurately understand customer needs, increase the probability of successful sales, and thereby increase sales revenue.

5. Improve customer satisfaction

The CRM system provides customers with various forms of communication channels, while ensuring the consistency and coherence of data in various communication methods. Use these With the data, the sales department can respond quickly and correctly to customer requirements, so that while users are satisfied with the purchased products, they also recognize and are willing to maintain an effective communication relationship with the company. Why do companies need SEO?

Benefits of SEO:

1. Compared with bidding, SEO is a labor-intensive job. It can be done without directly spending a lot of money, and it will continue to exist stably. . For example, when you do bidding, there will usually be a daily limit on consumption. Many biddings also need to set restrictions on region, gender, and different keywords. For example, if a person's IP is from Beijing but he is actually in Shenzhen, if he searches for some business in Shenzhen, IP restrictions will often be set when bidding. At this time, it will not be displayed, otherwise it will be easy to be maliciously clicked, but at the same time You may also lose some customers. For example, those who do bidding will limit the maximum daily consumption to prevent accidents. This will also cause our website to not be displayed to customers during certain periods, and some customers will be lost in vain. But this will not happen with SEO.

2. Compared with advertising, SEO is more applicable, more flexible and closer to real users. For example, if you want to get some traffic through advertising, you need to consider the correlation between the advertising page and the pointing page. If your website requires a lot of landing pages, it will be very troublesome for you to advertise, and you need to set a landing page for each landing page. Appropriate advertising, choose the appropriate delivery platform, and there is no guarantee that your advertising is very suitable for users, nor can it prevent the occurrence of some malicious clicks and other behaviors.

3. Compared with direct website promotion, seo is more targeted and more credible. All online promotion we do is to gain users. If we use a third-party platform for promotion, the following problems will arise. For example, your platform may have a good ranking, but your opponent's ads will be placed by a third party. position; the information you release may be deleted after a period of time or overwritten by your opponents, the ranking disappears, or it becomes an advertisement for your opponents; if the platform you release has third-party comments, it cannot prevent your opponents from malicious slander. Many people Advertising posts posted on Baidu Tieba will receive malicious replies from opponents after they are ranked higher.

If you directly use seo to do it, you have the final say on your site. In addition to avoiding the above shortcomings, you can also beautify the landing pages and make them more beautiful to increase user trust; You can place Business Messenger, Online QQ, your Weibo address, etc. to enhance communication with users and improve conversions; you can also do whatever you want on your website without interference from the outside world.

4. Many websites are suitable for SEO but not suitable for other promotion methods. For example, if you build a movie website, novel website, etc., the profit each user of these websites can bring is very low. Not suitable for advertising. At the same time, the demand for these sites is great. For example, some movie titles have hundreds of thousands or even millions of searches every day. Other promotion methods are obviously not as effective as direct SEO.

5. The relationship between pressure from competitors and marketing funds, etc. In many industries, due to fierce competition, and SEO is a focus of traffic, it will have a huge impact on the entire company's business.

For example, on classified information sites, the top classified information sites are almost all famous because of their good SEO at the beginning. For example, in a regional industry, if your competitor is always ranked ahead of you, it will not only take away your users, but also make other users trust your competitor more. The reason may be because he ranks in Baidu search results. the front.

6. SEO has high accuracy and high cost-effectiveness. For SEO users, most of them are based on search needs, which is much more accurate than those of advertising promotion, so the conversion rate is also high. At the same time, for example, if you are doing bidding, many bidding landing pages are very single, pointing uniformly to the home page, rather than to the page that users really need. This is also a problem that bidding cannot completely eliminate.

Why do companies need to do SEO?

With the development of the Internet, the number of websites has reached hundreds of millions. The increase in the amount of information has good aspects: through the Internet, Get more information; at the same time, there are disadvantages: because the amount of data is too large, it is difficult to find the information you want in a short time. The emergence of search engines has greatly reduced the time to find information. As search engine technology continues to improve, it has become an indispensable tool for finding information on the Internet. Search engines play an increasingly important role in people's lives. For enterprises, a website is no longer just a platform for displaying corporate information. A good ranking in search engines will not only bring huge traffic to a website, but also increase your orders. SEO optimization of a website is to make the website more suitable for search engines to read and to make search engines think that your website information is more valuable. Therefore, the value of SEO websites is also increasing.

SEO optimization of corporate websites can better promote the company's advantages, brands, and products to large online customer groups, thereby creating more and better corporate benefits while meeting customer needs. , build the corporate brand.

A good optimization can bring a substantial improvement to the company, from brand awareness to order volume. Of course, these take time to accumulate, and optimization is a long-term success. Compared with the current Internet era, SEO is an indispensable part of every enterprise. Similarly, SEO is not just a single person or a few people. It requires the cooperation of all departments of the enterprise.

The benefits of doing SEO are obvious, as follows:

1. The traffic obtained through search engines is more effective and of higher quality, because users must have this aspect People will actively search for information, and then they will definitely have the idea of ????entering. If your website is rich in content and attractive, it may even become your customer.

2. SEO is not just as simple as on-site optimization, but more importantly, it improves the user experience. For example, the W3C verification does not stipulate that breadcrumb navigation must be used, but if you join it, the user You can easily switch between columns and content pages through breadcrumb navigation, which not only enhances the user experience, but also increases the weight of the page. It can be said that it serves multiple purposes.

3. Once those promotion projects come to an abrupt end, the ranking will immediately drop, but SEO is different. As long as it is not done through cheating, it will definitely remain stable. Why do companies need to build VIs?

It is mainly reflected in product image, environmental image, employee image, entrepreneur image, corporate relationship image, social image, overall image, etc. 6565’s so-called VI (Visual Identity, referred to as VI) refers to the unification of various forms of purely visual information transmission. It is a concrete and visual form of transmission. It has the largest series of projects, the widest level, and the most direct effect in CI. The part that delivers information to society. It is the result of visualizing the company's inner temperament and market positioning by using graphic design and other techniques under the guidance of the company's business philosophy; it is the social existence of the company as an independent legal person and the surrounding economic environment and society for its operation and survival. The most direct and commonly used information platform for distinguishing, contacting and communicating between environments.

6565Why do companies need VI6565 In today's brand marketing world, without VI, for a modern company, it means that its image will be submerged in the sea of ????business, making it difficult for people to distinguish; it means that it is a money-making machine that lacks a soul. ; It means that its products and services have no personality and consumers have no attachment to them; it means that the team is disorganized and morale is low. The 6565 enterprise VI system is based on the establishment of the enterprise's concept identification. It can interpret the enterprise's business philosophy, business policy, corporate mission, corporate values, corporate philosophy, corporate culture, execution mechanism, corporate characteristics and future development direction into Visual symbols or symbology. That is, through a static, concrete, and visual communication system, it is organized, planned, and communicated correctly, accurately, and quickly, and it runs through the business behavior of the enterprise to make the enterprise's spirit, thoughts, business principles, business strategies, etc. The subjective content can be externalized through visual communication, so that it can be uniformly and controlledly applied to all aspects of corporate behavior to achieve the purpose of establishing corporate image. At the same time, the public can grasp the company's information at a glance and create a sense of identity, thereby achieving the purpose of corporate identification. It can enable your company and products to gain strong competitiveness in an increasingly homogeneous market. 6565VI Entrepreneur Notes6565A mature entrepreneur should be clearly aware that VI design is by no means dispensable or just for the purpose of embellishment and decoration for the enterprise; the significance of corporate VI is to convert the corporate philosophy in text format into the most accurate and effective form. A visual symbol system that is easy for people to recognize, remember and accept; just like there are grammar, rhetoric and other rules in the text format system, the visual format system also has its own independent rules and norms. As an entrepreneur, when you look at the proposals that designers have worked so hard to make, you must clearly realize that this is the moment that determines the image positioning of your company in the market, society and the public's mind, not what you are doing. Opportunities before your subordinates to show your personal artistic taste or to use your personal likes and dislikes to determine the corporate image. 6565 For enterprises pursuing sustainable development, the establishment of a successful VI system is undoubtedly an important part of the enterprise's intangible assets and cannot be changed at will. An unsuccessful or poor VI design is a crime for the company, the employees who serve the company, the shareholders of the company, the customers or consumers of the company. With the development of society, companies are paying more and more attention to the construction of corporate image systems, and VI design has become more and more accepted by small and medium-sized enterprises in recent years. Obviously, it is crucial for enterprises to choose an excellent VI design service company. So how do companies choose an excellent VI design service company that suits them from so many VI design service companies? As long as the company pays attention to the following points, you can successfully select a suitable and excellent VI design import service company from many candidates: 1. The service qualifications of the VI design service company. From a design perspective, qualifications are not important, but VI design import is a systematic project. Without a comprehensive and systematic understanding of the enterprise, it is impossible to truly complete the VI design import project. However, it is impossible to have a comprehensive system understanding of an enterprise without rich design and implementation experience. As early as the mid-1990s, Xiangjieshi Communication provided VI design services to enterprises. In the process of providing VI design integration services for enterprises, it discovered a large number of practical results that conflicted with the theory, and constantly revised and improved them to form At present, it has a relatively mature and complete service system and import implementation experience. 2. Excellent cases of VI design service companies. Cases are the most illustrative of the problem. An excellent VI design company will generally have very rich cases, while many design companies may rarely receive one or two VI design projects a year, so the cases seem to be very single. The number of cases is one aspect, and the success of the cases is also a very important aspect. Generally, excellent VI design service companies will have a good reputation. 3. An excellent VI design service company must have all-round comprehensive capabilities. VI is an integral part of CI, so the comprehensive capabilities of a VI design service company directly determines whether the VI system design and integration plan is closely aligned with the corporate strategy.

In a sense, the import of VI is more critical than the design. Only when the VI system is truly integrated into all aspects of the enterprise can the VI system truly exert its corresponding effectiveness. 4. VI design service companies must have rich import experience. If VI design only stays on paper, it will not be of great help to the enterprise. Only by integrating VI into all aspects of the enterprise can it truly exert a powerful driving force. 5. VI design service companies must have their own ideas. It is impossible for a company without ideas to produce excellent works. An experienced and excellent VI design company will have a lot of experiences and discoveries in the process of serving various types of customers. They will be good at learning from each other's strengths. Combining various experiences will continuously improve your own design level. 65 Why do companies make apps?

Currently, more and more people are using mobile phones to access the Internet. Making apps is to follow the market trend. If it is not suitable, it will be eliminated