Introduction to< Blue Ocean Former Residence >

"Blue Ocean House" (abbreviated as HLA) is a clothing brand under the Blue Ocean House Group Co., Ltd., headquartered in Jiangyin City, Jiangsu Province, China, which mainly sells men's wear, accessories and related products by chain retail.

On October 201April 1 1 day, Blue Ocean House officially landed in the A-share market with stock code 600398; In February, 2065438+200565438+29, according to the statistics released by Standard & Poor's, the market value of Blue Ocean House Co., Ltd. has exceeded 60 billion yuan (about 9.498 billion US dollars); By June 30th, 20 18, the number of brand stores of Blue Ocean House had reached 4,694 (including 1 1 overseas stores).

The Development Track of Blue Ocean Residence

The development track of Blue Ocean House is very clear. Blue Ocean House has targeted the men's wear market since its establishment, while the previous marketing channels were relatively single, and offline stores were its only growth point. However, in recent years, after the transformation, the market development and marketing channels of Blue Ocean House are quite different from before. Online marketing has become the main force of the brand, and men's wear is no longer its only "specialty".

From the perspective of online marketing performance, Blue Ocean House has registered accounts on short video platforms such as Tik Tok, Aauto Fast Consumer and Microvision, and cooperated with the head anchor. In last year's "6 18" and "Double Eleven" activities, the online performance of Blue Ocean House rose rapidly, and the trend of rejuvenation gave the brand a great advantage in online sales. When the young Blue Ocean family insisted on the inherent men's wear market,

Refer to the above? Baidu encyclopedia-blue sea home