How to be an excellent manager? How about more comments?

Effective management of franchise stores can reflect the overall management level. How to increase the single-store sales of franchise stores is the focus topic of operating stores. The store manager is the soul and leader of a specialty store. The manager's working ability and leadership ability directly affect the whole store. His understanding of the manager is clear-the manager is a manager of a store and needs to be in charge of the store's operating performance.

Many store managers know their roles in this way: a store is like a home, and the store manager is the parents of this home. Parents should worry about all the problems of this family, such as personality, goods, hygiene, furnishings and so on. Every aspect should be taken care of, and any small detail that is not taken into account may have a bad influence on your work.

More enterprises hope that the store manager is an excellent director. The storefront is a performance stage, the hardware facilities of the storefront are scenery and props, and the company's constantly changing products throughout the year constitute the material of the story. The store manager should organize these materials into attractive stories and tell them to every guest who patronizes. Whether the story is told well depends on the organization, planning and arrangement of the manager.

Either way, it shows a view that the manager is the leader of a store, the link of corporate culture information transmission and the implementation of the company's sales policy. Carry out the company's brand strategy and give full play to the functions of the store manager.

First, the manager's rights

(1) The personnel management manager has the right to participate in the primary selection of sales personnel recruitment and employment, and has the right to reward and punish employees' performance. The store manager has the right to dismiss employees who do not perform well or do not meet the requirements of the company. At the same time, the store manager has the right to put forward opinions on transfer, promotion, demotion and dismissal according to the performance of employees for reference by superiors. In addition, the store manager has the right to inspect and evaluate the daily performance of employees, and has the corresponding temporary ruling power for emergencies in the store.

(2) The manager of commodity management right has the right to put forward corresponding opinions and reasonable suggestions on the company's distribution, especially the goods with quality and quantity problems have the right to refuse, and at the same time have the right to decide the distribution of goods in the store.

Two, to become an excellent manager, his (her) job responsibilities mainly include:

(1) Do a good job in the top management of the store, implement the sales strategy according to the characteristics and style of the brand on the basis of understanding the brand management policy, and accurately convey the business objectives of the operators.

(2) Do a good job in coaching and training shop assistants, abide by the regulations of the company, reflect the dynamics of employees at any time, and conduct appropriate training for employees. Responsible for managing the daily work of the store, supervising and evaluating the performance of the shopping guides. Stimulate the enthusiasm of shopping guide and adjust the shopping atmosphere of freight yard.

(3) Do a good job in the daily management of the store, be responsible for inventory and account book making, and ensure the accuracy of goods handover.

(4) Do a good job in-store sales and be responsible for the replenishment and display of goods in the store. Understand product sales, register and provide daily in-store passenger flow information.

(5) Do a good job of communication, assist the operator to handle and improve the operation of the counter, especially assist the communication and coordination in the shopping mall.

(6) Do a good job of business information feedback. The manager should provide the company with the market development and consumer dynamics in this area in time, so that the company can accurately and timely reflect the market changes.

(7) Provide brand public relations promotion activities in the mall on a regular basis as required. Do a good job in safety and ensure the safety of all materials in the store. Store management is often divided into three periods.

Before business, in addition to turning on electrical appliances and lighting equipment, leading the clerk to clean the storefront, there is also a morning meeting, which mainly includes the announcement and communication of the company's policies and business activities of the day: the analysis of the previous day's business situation and the review of work performance; Train new employees and exchange successful sales skills; Stimulate work enthusiasm and boost staff morale. After the business is over, you should check the accounts, order goods, fill in the business report of the day, check and properly keep the business funds and keep the reserve fund. Also check whether the electrical equipment is turned off. Put an end to fire hazards, and check whether the doors and windows are closed and whether there are other people in the store.

In the course of operation, the store manager should pay attention to the following tasks: checking the assistant gfd, sorting out the work clothes and wearing the work card; Supervise the cashier operation and grasp the sales situation; Control the electrical appliances and speaker equipment in the store (specialty store); Prepare wrapping paper and packaging bags for use at any time; Keep shops and warehouses clean and tidy; Timely replacement of products and merchandise display; Pay attention to suspicious personnel to prevent items from being stolen and accidents; Actively assist customers to solve problems in the consumption process in time; Collect market information, do a good job in sales analysis, sort out company official documents and notices, and do a good job in preparation before promotion activities and finishing work after promotion activities.

As can be seen from the job responsibilities of the store manager, the store manager needs to make a lot of efforts to improve the image and performance of the store.

The following are the details of the management project of the store manager who works in a specialty store as a good store manager. The specific operation methods of the day also need to be actually operated according to the special conditions of their respective stores.

I. Sales Management

(1) Check the accuracy of the sales data of the previous day for the daily sales quantity and sales amount.

(2) Personal sales statistics, the store manager should divide the amount of tasks for the next month before each month, decompose it to everyone, and report this data to the retail department of the company in the form of mail every week, every day and every week.

(3) Weekly homework. The store manager should fill in the weekly homework carefully, but it was not reported to the company's retail department by email on Monday.

(4) Hold a sales meeting. The manager should summarize last week's work and this week's work plan. (Show it at least once a month. The layout has been greatly adjusted)

(5) Information reports of other brands in the mall (sales of other brands, products, prices and services, etc.). )

Second, commodity management.

(1) Inspection: During the period when there are few shoppers, check whether the price of the goods is consistent with the brand and check the quality of the goods.

(2) Check whether the accounts are in line with the inventory: carefully make daily purchase, sale and storage accounts and hand over the goods every day; Make a month-end inventory on the last day of each month and submit it to the operator.

(3) Grasp the sales situation of the products in the store: Make replenishment plans for the live goods sold. If the goods in the current season are not sold ten to twenty days after the season, they will be put forward to the operators through display, promotion and other means.

(4) Leave a good impression on customers: that is, establish a harmonious relationship with customers, establish customer data files, and record the names, ages, occupations, types of products that customers like to buy, and how their spending power is, so that when customers enter the store for the second time, we can call them by their surnames.

(5) Handling customers' suggestions and complaints.

Third, the management of shop assistants.

(1) Attendance management. (2) Accept new employees. (3) boost morale.

(4) Work planning (5) Personnel assessment.

(6) Employees' clothing, appearance, appearance and manners must be checked every day.

(7) On-site training.

Four. Hygiene and safety of shops

(1) Do a good job in the hygiene of the store every morning, such as models, displays, cabinets, clothes hangers, the back and bottom plates of high cabinets, signboards, etc.

(2) the implementation of safety assurance. (3) Anti-theft treatment.

Five, the manager shall submit the following report to the operator

(1) Weekly Report: Every Monday, the sales situation of one week must be fed back to the operator and faxed to the operator, including the total sales volume, number of pieces, ranking list of shopping malls, best-selling and unsalable goods, etc.

(2) Monthly report: Before the 3rd day of each month, the report of the previous month and the sales summary of the current month shall be submitted to the operator, including the total sales of the current month, the best-selling goods, the unsalable goods and their reasons, the list of brand names of shopping malls, the sales of competitors, product prices, services, etc. And the manager's suggestion.

(3) Complete the shift arrangement of shop assistants this month before 25th of each month and hand it over to the operator. (4) Regularly check the knowledge of goods of employees, especially after each arrival, to ensure that employees are proficient.

Six, the manager should be based on the contents of the store monthly assessment form, careful assessment, and the assessment results reported to the operator after the audit, if found that the audit content is not true, there will be corresponding punishment.

As a store manager, he (she) cannot be positioned as a promoter or foreman. Her mentality is the boss. How to cultivate this mentality has a lot to do with the company's culture and system. This is the art of management. As a responsible store manager, we should pay attention to the daily work details.