Five levels of the overall product concept of Yunnan Baiyao were analyzed.

The five levels of the overall product concept of Yunnan Baiyao are as follows:

1. The core benefit level refers to the basic utility or benefit that a product can provide to consumers, and it is the basic utility or benefit that consumers really want to buy.

2. The level of tangible products is the specific material form of products when they appear in the market, mainly in terms of quality, characteristics, styles, trademarks, packaging and so on. And it is the material carrier of core interests.

3. Expected product level refers to the customer's expectation of the quality, convenience and characteristics of the purchased product before purchase.

4. Extended product level refers to the product level provided by the producers or operators of products and demanded by the buyers, mainly to help users make better use of core interests and services. ?

5. Potential product level refers to the product level provided by enterprises to meet the potential needs of customers, which is mainly a value-added service of products.

Extended data

The origin of Yunnan Baiyao;

Qu, the founder of Yunnan Baiyao, a famous Chinese medicine, was born in a poor Han peasant family in Zhaoguan Village, Jiangchuan County, Yunnan Province. Qu was miserable all his life, and his young parents died. He was brought up by his elderly grandmother and brother-in-law. /kloc-when he was 0/2 years old, he went to his brother-in-law's home to study traumatology, drug processing and some basic medical knowledge. He became a famous traumatologist in Jiangchuan area at a young age.

In the 1920s, warlords in Yunnan fought in melee. Qu doesn't care about politics and concentrates on studying herbs. He studied pharmacology, pharmacology and pharmacy that he had never been exposed to, consulted experts of Chinese and western medicine, repeatedly screened and combined Baibaodan, summarized and verified the clinical efficacy in many aspects, and finally developed a new generation of Baiyao.

1955, Qu's family resolutely presented all the secret recipes of Baibaodan and other drugs to the government, which renamed it "Yunnan Baiyao" and handed it over to Kunming Pharmaceutical Factory for production. Under the personal care of Premier Zhou Enlai, Yunnan Baiyao Factory was established, and Baiyao entered the heyday of rapid development. Now it has become a modern preparation, entering thousands of households and becoming one of the standing medicines in our family.

Baidu encyclopedia-Yunnan Baiyao