Putian Anfu introduces Putian Anfu

Putian Anfu Market, one of the largest online shopping markets in China, officially opened on June 5, 2008. More than 0/00 shopkeepers who made high imitation shoes in the former Student Street/KLOC moved collectively, among which Xing 'an Neighborhood Committee mainly planned it. Due to the large number of stores, the market size is more than twice that of the old student street, reaching more than 300. The main business model is online shopping and delivery. More than 80% of the "genuine" Nike and Adi sneakers on Taobao are shipped from here. Starting from the Anfu market, it is the golden period of development. Especially in June, 2008 165438+ 10, and by March, 2009, almost all the people who set up shop there ushered in a golden age. It is said that the sales volume of the original store in Student Street is less than half that after entering Anfu market. The shopkeeper who just came from the neighborhood Committee to attract investment has just tested the water, but his performance is good and of course he has lost money. At that time, Anfu was really busy and there were people everywhere. With an annual turnover of nearly 1 100 million yuan, it is a high imitation shoe wholesale market in East China (or possibly China). This is of course inseparable from Putian's huge online sales team.

Fujian Provincial Administration for Industry and Commerce has made unannounced visits to Anfu market for many times. Anfu shopkeeper openly opened a shop to sell high imitation shoes, infringing on intellectual property rights, and I am greatly dissatisfied with this. Ask Putian Industrial and Commercial Bureau to rectify the market. To put it simply, the development speed and blatant degree of Anfu market have crossed the bottom line of ZF, and it is considered too arrogant. So for a time, rumors spread everywhere, some said to ban this market, and some said to move to Huangshi. So the collective closed down and turned to underground sales.

No matter in that corner of Putian, there is bound to be a market for high imitation shoes, which is determined by the industrial structure of Putian, and no one can change it in the short term. By short-term conservative estimate, I mean within five years. The existence of this high imitation shoe market is well known to all levels of ZF and the industrial and commercial departments. Therefore, it will never be killed with a stick, because there are too many industrial chains involved. From shoe materials, to packaging, to logistics, to online business of entrepreneurial youth in Putian. It can be said that this market has more or less affected people's livelihood. It also promotes the local economic development and the GDP that ZF needs most. After all, the GDP of real estate is a short-term benefit. Putian's GDP in 2008 was almost 70 billion, of which the footwear industry contributed more than 20 billion. Therefore, shoes are still the pillar industry of Putian economy, and high imitation shoes should be a part of it.

Seeing the stakes, we know that ZF will tolerate high imitation, but it is definitely not unlimited. The reason why the Anfu market is so hot is because the shops are wide open and the infringement on the shoe rack is blatant. Let the local government, the industrial and commercial departments, give the people a deal. This is unbearable for ZF. Pressure from all sides forced ZF to rectify this market.

Judging from the current comprehensive news, as well as the notices and leaflets of relevant departments, it is not difficult for us to draw a conclusion. At present, the purpose of rectifying the market is that infringement cannot be publicized, and shoes with obvious trademarks such as Nike are no longer allowed in the store. Trading is allowed, but it is not allowed to distribute goods in large quantities in the store as in the past. The meaning of ZF is obvious, as long as you don't see high imitation shoes on the shelves in your store, I don't care. As for you, I didn't see them in the store or anywhere else. As long as the store and ZF cooperate well, I personally think the best way is to close the door or open a small door to do business. In case the trees attract the wind.

Of course, neighborhood committees, as management departments, should also communicate and coordinate with higher authorities. Generally speaking, the communication between neighborhood committees and relevant departments is not as strong and urgent as before. I don't know if it is the reason for changing careers or other reasons.

It is reported that the government will give cash rewards to online sales enterprises that create their own brands. For example, a one-time reward of 200,000 yuan will be given to enterprises that have newly acquired "China Well-known Trademark", "Geographical Indications (Collective Trademark, Certification Trademark)" and "China Famous Brand Product"; Give a one-time reward of 50,000 yuan to the newly acquired "Fujian Famous Trademark" and "Fujian Famous Brand Product"; Give a one-time reward of 20,000 yuan to the newly acquired "Putian Famous Trademark"; A one-time award of 654.38+10,000 yuan will be given to the reporting institution that has newly obtained the "National Geographical Indications Product Protection".

Chen Zhijun said that the next step will be to promote the brand management of Anfu community and even Putian shoe trade market through 2-3 years of guidance and brand creation, so as to build Putian's "Alibaba".