What are the requirements for planning or editing copywriting?

Copywriting generally refers to the professional copywriting planning of advertising companies or enterprise planning departments engaged in text work.

That is, advertising copywriting is mainly responsible for writing words and creativity in advertisements.

Including the title, text, advertising language writing and the choice of advertising image.

For example, advertising copy: film and television advertising scripts, newspaper advertisements, leaflets and other corporate copy. Corporate propaganda, news propaganda, image propaganda, etc. It is a scientific procedure based on reality and winning with creativity. Through this program, we can predict the development trend of things, seize opportunities, integrate various resources, formulate feasible optimization plans, and effectively achieve the set goals.

Refers to the process of managing, operating, processing or manipulating market information; The process of planning, brewing, making decisions and applying strategies to the market. This is a systematic work with its own unique mode of operation.

Special attention should be paid to:

Planning is by no means an idea, an idea, an idea. This is only a small part of the plan. Planning is a discipline that specializes in planning. It has its own independent theoretical system and is an independent discipline. Planning should be applied to news, advertising, marketing, public relations, strategy and other means, but planning is not just the simple addition or synthesis of these theories. But the integration, innovation and further improvement of these theories.

Editing is a job and a professional identity. Refers to the compilation of works, etc. The person who is engaged in this work is called "Editor" or "revision" in Chinese. Editing belongs to a profession, and the corresponding English vocabulary is editor. The main person in charge of the editor is the editor-in-chief or editor-in-chief (editor-in-chief).

Editors are civil servants who have certain professional qualities and are engaged in professional writing. The most important work units are publishing houses, magazines, TV stations and online media. Editors have two functions, namely, text editing and assistant editing.

The former is mainly responsible for writing expression, knowledge point description and content structure, while the latter needs to ponder and analyze the topic, central idea, academic authenticity and theoretical value of the work, so the editor prefers to major, such as literature, education, philosophy, biology and computer.

Different from text editing, as a professional post, an editor not only needs to know a certain type of books, but also needs to be able to comment on a certain type of professional content. Editors play a decisive role in the publication of a book, a paper or an article. The text editor is only responsible for the detailed arrangement and modification of the selected content.

It can be seen that the requirements for editing are higher. If you have no experience, your major is more important, which determines the number of interview opportunities. Of course, you should introduce yourself comprehensively on your resume, show your ability, seize the interview opportunity, and then accumulate experience, learn new skills and constantly improve yourself in your future work.