What is the nature of Haier company?

Limited by Share Ltd (Sino-foreign joint venture, listing).

Haier Group 1984 was established in Qingdao. Since its establishment, Haier has adhered to an innovative system centered on users' needs, driving the sustained and healthy development of enterprises.

Extended data:

Haier Group 1984 was established in Qingdao. Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, and has developed from a small collective factory that is insolvent and on the verge of bankruptcy to one of the largest home appliance manufacturers in the world.

In 20 16, Haier's global turnover is expected to reach 201600 million yuan, up 6.8% year-on-year, and its profit will reach 20.3 billion yuan, up 12.8% year-on-year. The profit growth rate is 0.8 times that of 65438+ income growth rate. Haier's revenue compound growth rate reached 6. 1% in recent ten years, and its profit compound growth rate reached 30.6%. The compound growth rate of profits is five times that of income.

Internet transactions generated a transaction volume of 272.7 billion yuan, a year-on-year increase of 73%, including Haier products and socialized B2B and B2C businesses. 20 17 annual report shows that the company achieved annual income of1592.54 billion yuan, up 33.68% year-on-year; The net profit was 6.926 billion yuan, a year-on-year increase of 37.37%.

Haier's core values:

Right and wrong: always take the user as the right, take yourself as the wrong-Haier's motivation to create users

Haier people will always put users first, not only to meet user needs, but also to create user needs; Haier people are always self-righteous, and only self-righteousness can constantly deny themselves, challenge themselves and remold themselves-to achieve the goal of controlling change with change and winning with change.

These two forms the inherent genetic characteristics of Haier's sustainable development: it does not change with the change of the world, but develops with the development of the times.

This gene, together with Haier people's spirit of "two innovations" (entrepreneurship and innovation), forms Haier's core competency characteristics of maintaining competitive advantage in the rapidly changing market: the more drastic the world changes, the faster the users change and the longer the inheritance.

Outlook on Development: Two Creative Spirits of Entrepreneurial Innovation —— The Constant Gene of Haier Culture

Haier's unchangeable concept gene is not only a guide to employees' personal development concept, but also a constraint to employees' values. The concept gene of "always taking users as right and taking yourself as wrong" requires employees to have two innovative spirits.

Entrepreneurship is entrepreneurship. Haier encourages every employee to have entrepreneurial spirit, from being operated to being operated independently, making the impossible possible and becoming his own CEO.

The essence of innovative spirit is to create differentiated value. The creation of differentiated value comes from the creation of new user resources.

The core of the two innovative spirits is to emphasize the goal of locking in the first competitiveness. The goal remains the same, but in order to achieve it, we should effectively integrate and utilize all aspects of resources with an open mind.

Interest view: a win-win situation for one person-the guarantee of Haier's sustainable operation

Haier is the Haier of all stakeholders, mainly including manufacturers, users, shareholders and other stakeholders. In the network era, Haier forms an endless ecological circle with global makers and stakeholders, and * * * wins * * * enjoys * * and creates value.

Only when all the stakeholders of Haier in the open platform ecosystem continue to win together can Haier achieve sustainable management.

In order to achieve this goal, Haier has continuously innovated its business model and gradually formed and improved a win-win model with Haier characteristics. "People" refers to employees with two innovative spirits; "Single" is user value. Every employee creates value for users, so as to realize their own value, enterprise value and shareholder value are naturally reflected, and the whole entrepreneurial innovation platform can constantly evolve and optimize itself.

The win-win model of "one person, one person" provides a mechanism platform for employees with fair opportunities and fair results, and provides resources and mechanism guarantee for each employee to play the spirit of "two innovations", so that each employee can actively innovate in the form of self-organization and win through change.

References:

Qingdao Haier co., ltd.-Baidu encyclopedia