How to operate an independent e-commerce platform?

Online shop operation is the planning, organization, implementation and control of the operation process when operating a shop, and it is the general name of all kinds of management work closely related to product production and service creation.

If you want to run an online store well, you need to consider all aspects from product start, shooting, vision, promotion, customer service, warehouse and buyer's receipt. You need to have the five basic skills of product, vision, promotion, customer service and marketing, and master more than three of the five basic skills in order to build the most basic needs of a store. No, Lanting Jishi, dx and other b2c websites are still doing well. Facts have proved that only the rough and monotonous independent station operation mode has been eliminated.

Nowadays, if you want to continue to make a name for yourself in an independent manner, you must understand the following points:

1. What's the difference between a platform and an independent station?

The platform is equivalent to 100% selling mode, which requires inventory and inventory, and is a heavy mode; Independent radio has a lot of lighting patterns to do. Therefore, it is necessary to judge whether to be an independent station or a platform or both, and not blindly follow the crowd.

Second, worry that the drainage cost of independent stations is too high?

According to the experience of Runshang, the independent stations in Beijing, Fujian and Guangzhou often play better. Some industrialized areas often don't know how to play information marketing. For example, Shenzhen is almost a platform, and there are more independent stations in Beijing and Fujian. Therefore, the difficulty of independent station drainage is not a problem, but a good marketing technology.

Third, Q &；; A, how to play in the independent station now?

1, an e-commerce seller asked, is the cost of building a station high? In fact, the cost of building a website can be divided into the cost of obtaining website code, the time cost of product pictures going online, the time cost of bug handling, and the later website upgrade cost.

2. Does using the free program to build a website save the cost of building a website? If the website can't operate and there are bugs in the website, the time cost of dealing with these problems is often very high. So free is not equal to reducing costs. What's more, the era of using rough mode in independent stations is gone forever. Websites can not only upload pictures, but also place orders. For sellers who don't understand the procedures, finding a domestic website building company with technical core is the real way to reduce the cost of website building.

3. Why can't the website be as simple as placing an order by displaying pictures online? Let's take a look at what the big sellers in independent stations are playing now. It is data analysis and the content operation of the website itself, such as coupons, discounts, promotions, special offers, and activity pages! With the successful experience of the former as a reference, we can see that website operation is the key to the transformation of more independent stations now.

Can you form your own team to do this? You think that you can reduce the cost by using your own ability to collect high-quality resources, but it is not. For example, Fujian Runshang has many years of experience in building foreign trade stations. It is not by recruiting technical talents that we can catch up with the actual combat experience of Runshang in a few months or a year. As the old saying goes, "You need to drink milk, you don't have to start your own farm."

5. What are the modes of independent station? Have you ever heard of the independent station operation mode of "one yuan for the whole audience" and "0 yuan for the whole audience"? It is said that some people make good money. Therefore, the playability of standing alone is still very high.

It can be said that the independent station is an open, free and equal e-commerce model, and it is an operation model that will never be outdated. However, to be an independent station, we must learn to race against time and find our way out in the jungle where tigers and wolves are densely covered. What I couldn't play before was rough and monotonous operators, but in China, there are still many categories that are undeveloped virgin land for independent stations.