Beg! ! Speech by the boss at the opening ceremony of nightclub

KTV opening promotion planning scheme

Theme: "Simple luxury, XX carnival"

-Christmas carnival, Maiba paradise

Aims and objectives:

This scheme is planned based on the opening ceremony of XXKTV. Formulate a perfect advertising plan and detailed media delivery plan, and carry out a series of supporting activities to create momentum for publicity. The purpose is to provide tasteful and cheerful live performances, promote KTV culture, improve the cultural level of XXKTV, build a brand with XX characteristics, and leave a deep impression on customers during the opening period; The goal is to quickly establish XX image, create "XX topic", establish and expand popularity, highlight brand personality, cultivate target consumer groups, and finally stimulate marketing.

main contents of the plan:

the main contents of this plan include the current situation of the industry, market analysis, brand analysis and consumer group correlation analysis, and plan a series of publicity activities and related publicity strategies for the opening ceremony and the rapid increase of popularity in a short period of time, and formulate a media launch plan.

first, the analysis of related industries

1. The nature, development status and related analysis of KTV industry; (omitted)

1. Current situation, market survey and competitor analysis of XX KTV industry; (omitted)

13. Analysis of the core brand and market positioning of XX KTV; (omitted)

Positioning: to build the highest-grade and largest KTV carrier in XX

Marketing mode: high-grade luxury VIP box+fair consumption in mass-market supermarkets

1. What services consumers need; .....

⒌ what services can XX provide; ..... "

[6] Where are the strengths and weaknesses of XX;

second, target consumer groups: `

1. Target consumer groups in KTV industry 6

Positioning: white-collar workers, Bobo people ...

Consumer psychology and characteristics: ...

1. Target consumer groups

Positioning: ...:

Analysis of consumption power: ... < At the same time, let all the people who come feel the distinguished enjoyment.

1. Make targeted "three-dimensional three-dimensional advertising bombing" around the new image to establish brand awareness and reputation.

3. Establish the unique core brand image of XX, and carry out differentiated publicity activities, so that the broad target consumer groups can know the strength of the enterprise, brand personality and USP (uniqueness) of service items in the process of participating in the activities, thus stimulating and arousing consumers' interest and consumption desire. ;

IV. Publicity activities %

This activity is centered around the opening ceremony of XXKTV, and it is held at Christmas. The festival is a dynamic day and a happy day, during which it is easy to capture people's holiday consumption psychology, and it is entertaining and entertaining. Carrying out cultural marketing by grafting the cultural atmosphere of festivals, carrying out targeted cultural marketing, fully excavating and utilizing the cultural connotation of festivals, and combining with their own business philosophy and corporate culture can not only attract many consumers, but also bring good market benefits and establish a good corporate image while giving consumers artistic enjoyment.

One of the activities:)

I. Summary of the activities)

1. Name of the activity: xxx Song Club;

l-cum-opening ceremony and ribbon-cutting ceremony of XXKTV

c 1. Venue: XX KTV

1. Time: December 25th, 26 (tentative)

!

4. Activity form: interior decoration+ribbon-cutting ceremony+performing arts program+military music performance+gongs and drums dancing+gift giving+guest arrangement ...

4. Basic operation specifications and specific arrangements are:

XX: XX-XX site arrangement, Etiquette reception

XX: XX-XX: XX ribbon-cutting ceremony

XX: XX performing arts program

6. Expected goal of the event *

(1) On the occasion of the opening of the new year, we will spread the good news of the opening and expand its popularity through luxurious decoration, ribbon-cutting and lively performances by military bands.

By inviting XX municipal leaders and relying on the popularity of XX super girls, we can stimulate social effects and enhance our influence and communication.

(3), deepen close communication with consumers, and enhance the external affinity of XXKTV.

(4) Taking the opening activities as the carrier, every consumer can see the superior environment of Tianhao more clearly, understand the high-level management taste of the enterprise, and feel like an emperor.

(5), with the help of the opening ceremony, let consumers know the business taste, concept and culture of XXKTV, establish its unique brand image, and lay the foundation stone for XX to lead the way in the service industry in the future.

second, the preparatory work

first, the invitation and arrangement of personnel |

1. Performers

Gong, drum and lion dance teams in bright national costumes, or neat and mighty military bands, or student bands ... (to be determined). Performing all kinds of drum orders, double lions sucking pearls, double lions blessing and other wonderful programs add luster to the opening ceremony, render a festive atmosphere and attract more passers-by to stop and watch.

2. Miss Etiquette, X, wearing a uniform red cheongsam and a ribbon. Responsible for helping guests sign in and guiding them into the venue. ;

3. There are X security guards, who are responsible for security and instructing vehicles to move and park.

4. There are X cleaning personnel, who are responsible for the cleaning and hygiene work at the site.

5. Host XXX, a ready-made stage program host in A8, is good at mobilizing the atmosphere of the scene, and can take the initiative to participate in activities with the audience and repeatedly promote the company's image.

6. Invite reporters from relevant columns of the media. Your company will draw up an invitation plan and contact yourself (tentatively).

II. Important guests

Inviting the leaders of relevant municipal functional departments and government leaders to come

Inviting the super girl of XX nationality to help out

Related notes: By inviting the municipal cultural departments or other functional leaders to cut the ribbon, the image of XXKTV will be established as authoritative, formal, high-grade and noble; By inviting X-registered super girls to perform, it not only stimulates the regional pride of XX consumers as XX people psychologically, but also shapes the potential sense of belonging of XXKTV in the hearts of music lovers, and can also enhance Tianhao's social effect and expand its influence with the help of super girls' super popularity. "

Second, ribbon-cutting site layout:

Detailed description of site layout:

Store decoration: ……………………………

High-altitude balloons: In order to create a cheerful, festive and lively scene atmosphere, high-altitude balloons are placed in front of XXKTV, the number of which is to be determined, and the balloons are made of red lantern balls, which looks cheerful and generous. The content of the banner is mainly opening celebration words, and the specific content is to be determined. !

Arch: put an arch with xx specifications in front of XXKTV, on which words such as "..." are hung, which can convey the good news of the opening simply and clearly. "

`Welcome passage: laying a red carpet with xx specifications in front of XXKTV and placing bright flower baskets on both sides of the carpet can not only create an atmosphere for the scene, but also form the effect of isolation zone.

{ ribbon-cutting stage: set up a xx-size stage at the entrance of KTV as a guest ribbon-cutting or performance stage (tentative). Putting a microphone in the middle and front, and placing potted flowers on both sides and in front can not only create an atmosphere for the scene, but also form the effect of isolation zone.

Lantern flagpole: Red lanterns can be hung near the front of KTV, and every two lanterns can be worn in groups, with the words "X" and "X" written on them, attracting people from the past, invisibly conveying the good news of the opening of KTV to the public, and expanding the popularity and influence of KTV.

III. Site scheduling planning

Etiquette reception area:

It can be arranged in xxxx, consisting of X sign-in tables and X hostesses. The sign-in tables are paved with red velveteen tablecloths, table cards and exquisite sign-in books in sign-in desk and Gift Department, and brooches and gifts are placed on one side of the table. Two hostesses are responsible for welcoming guests at the entrance, one for guiding guests to sign-in desk and two hostesses are responsible for sign-in desk.

Guest lounge:

It can be arranged in xxx in KTV, with xx, xx, etc. on the table for all guests to enjoy, and the staff will play soft music, giving people a comfortable feeling.

third: implementation of the activity plan!

I. Agenda of the event

1) On the day of the event, dressing the, all the staff of KTV, showed the spirit of all the staff of KTV;

2) Party X shall assign special personnel to divert vehicles and maintain order at the scene;

3) After the guests, distinguished guests, leaders and journalists arrive, the hostesses will be responsible for welcoming them, giving them corsages, guiding them to sign in, leaving messages and entering the rest area to rest.

4) Sign in at the reception desk

X hostesses. The staff and hostesses are responsible for the guests' sign-in, receiving gifts, wearing corsages for the guests, giving gifts and guiding the guests to their positions.

5) Gift giving: Miss Etiquette gives gifts to the guests, and the gifts are designated as xxx' ])

6) Distribute leaflets or exquisite commemorative books on the spot for direct publicity to the people coming and going.

7) At the beginning of the ribbon-cutting ceremony, the relevant personnel invited the leaders and all the guests to the ribbon-cutting venue to attend the ceremony, and cheerful music sounded to welcome the distinguished guests and leaders;

8) After the ceremony, KTV leaders took photos with the guests.

9) After tailoring, arrange the activities of the guests (such as reception ...)

II. Detailed activity flow

xx:xx All the decorations are in place to prepare for the opening ceremony.

XX: The XX band plays loud and high-pitched music to welcome guests in the cheerful music;

The passionate and heroic performance of gongs and drums makes the boiling scene more boiling;

The entertainers will be present, and make preparations for the rest before the performance;

The smiling face and elegant temperament of the miss etiquette make the guests fully enjoy the etiquette service; Assist guests to sign in, wear corsage for guests and give gifts to guests. "

xx: the host of xx was present, familiar with the speech of the celebration, and aware of the presence of the guests on that day.

xx: the general manager of xx KTV made a speech.

xx: the host invited the distinguished guests to speak.

xx: the host invited the leaders of government functional departments to speak. :

xx: the general manager of XXKTV gave a thank-you speech and announced that "xx KTV officially opened"!

the staff fired x fireworks. [

At the same time, melodious music is floating. !

xx: the host invited guests and leaders to cut the ribbon and read out the list of people who cut the ribbon.

Miss Etiquette took the stage with a tray (with ribbon-cutting supplies inside) and waited for the leaders and guests to cut the ribbon.

xx:xx ribbon-cutting ceremony begins

The military band accompanied the guests to add sound and color to the ribbon-cutting.

3 _ The staff fired 8 fireworks bombs, and colorful fireworks were in full bloom in the air, making the scene a sea of flowers.

The staff released balloons, and the festive and auspicious atmosphere brought the opening activities to a climax.

xx:xx is the host calling Mai, introducing the following guests and performances "

xx:xx shows

xx:xx live interactive games ... souvenirs (several)

XX: XX singers and stars solo!

xx: the host of xx announced the successful conclusion of this activity.

thank you for your strong support to KTV.

xx:xx follow-up arrangements, leaders, guests and VIPs (such as reception and dinner),

Activity II, activity summary

1. Activity name: Christmas Carnival, Mai Ba Paradise,

1. Venue:

1. Time: December 25th xx:xx-xx:xx Christmas

1. Form: to be determined

1. Expected goal: KTV in the market will definitely have its own promotion plan on each festival day, but most of them are nothing more than price reduction, discount and economic package. We initially determined the easy themes of "looking for the legendary Mai Ba in XX", "the first Mai Ba Competition" and the establishment of "Mai Ba Alliance", and on the basis of the festive opening ceremony, it became a lightning shot and quickly gained a foothold in the KTV industry! :

II. Preparation, arrangement and scheduling of activities

1. Materials to be prepared: CDs, equipment, equipment, identification number plates ...

1. Venue scheduling: subcontracting room form, lobby form ... to be determined "

1. Time schedule: XX: XX-XX: Business as usual after the event "

or the whole night on Christmas Eve is the event time

1. Financial scheduling: depending on the specific situation, Then determine the consumption form of the event

1. Prepare materials: songs, equipment, equipment, identification number plates ...

1. Venue scheduling: subcontracting room form, hall form ... to be determined

or the whole night of Christmas Eve is the event time

1. Financial scheduling: depending on the specific situation, Then determine the consumption form of the event

free activity on Christmas Eve, free consumption

or free activity, and preferential consumption

⒌ Selection rules: to be determined by both parties through consultation ... to be determined

II. Detailed program of the event

⒈⒈⒈xx:xx on the afternoon of 25th, and the venue is arranged

⒉ xx:xx.

14. Each recorder shall arrive at the corresponding designated private room and place, and each person shall have a competition record and scoring form, and prepare and debug the songs and equipment prepared in advance.

2. KTV managers or event organizers should check and inspect the preparation conditions of each private room to ensure that the venue, personnel, equipment and materials are complete.

⒌ A reception and guidance place is set up in the lobby, and xx attendants are designated to be in place, responsible for sending identification number plates and guiding the participants to the corresponding places.

[6] XX: XX, at the command, the activity officially begins, and the songs and discs prepared in advance are played in each room, and the discs are played randomly and automatically, and no songs are allowed to be selected. Start to determine the first singer in xx way (such as lottery, etc.). If he can sing the first and the next songs, then he can