Values of the Nature Conservancy

High moral character, honesty and integrity

The Association will adhere to the highest ethical conduct and professional standards in all activities undertaken by the organization, and be responsible for our mission and the public in the process.

People-oriented, respect for tradition

The lasting protection effect depends on the active participation of people and partners; The natural system that we strive to protect is also their survival and livelihood. We respect the needs, values and cultural traditions of local communities, and are committed to building a cooperative relationship of mutual benefit and trust.

The team is diverse and inclusive

We know that the diversity of cultural background and beliefs of the association's leadership and staff team is the guarantee for our success in biodiversity conservation. Our recruitment and training of employees will reflect the globalization and diversity of our organization.

the association is integrated and supports each other

Our strength and vitality lies in our work in an integrated way. Although our employees are scattered all over the world, we all work hard for a common mission. We cherish the spirit of collectivism and cooperation, which is the key to the success of our cause.

Take a long-term view and be pragmatic

Protecting the biodiversity of the earth is our mission and a guide for all our actions. We adopt the best modern scientific methods, give full play to the spirit of innovation, and follow the working principle of "non-confrontation" to formulate innovative schemes that can produce extensive and lasting effects for complex ecological protection problems.