What do you mean by free replacement?

What is a free replacement? Is to give you a product and ask you to help me write a promotion article or make a video. There is no other promotion cost in this way, only one product. The so-called replacement is to exchange things for things. Usually, the brand will give its goods to the blogger of Xiaohongshu for free, and the blogger of Xiaohongshu will write an introduction about the brand after receiving the goods.

Of course, there are conditions. Free exchange fee is very cheap, you don't need to pay for the blogger, as long as you can provide your work. And the process of cooperation is not much different from the process of paying the promotion fee. Of course, the bloggers you cooperate with who don't need to be replaced by fees should be bloggers who are interested in or in need of your products, so that the fan base promoted will be more accurate and the probability of buying your products will be greatly increased!

For example, the following is the recruitment of a lipstick brand: little red book with beauty cosmetics, skin care products and maternal and child supplies. She likes this brand very much, and her fans are in this range. In this case, nine times out of ten, she will take the task because she can get a brand of lipstick for free. In this process, he can also provide materials for his works. Next, he just needs to add an advertisement to the novel. If your brand wants to attract bloggers in this way, write a list of your favorite blogs according to the above format, and then recommend it to the people you like.

However, if the powder-based yarn is at 10000+, you can ask the brand for the promotion fee, or the product that the brand gives you is worth the money without the promotion fee. In the final analysis, the charging requirements can actually be communicated with the brand, because free replacement is generally accepted by amateurs with few fans, and few bloggers who have been operating well accept free replacement.