Anchor training process and content

The method of training a new anchor is as follows:

First of all, we need to know the current situation and development of the industry.

Newcomer anchors are most likely to have a three-minute fever, and it is easy to choose to give up when encountering problems and difficulties. This is the most common phenomenon of many new anchors. We must let them know the current situation of the industry and the real competition intensity first.

Don't be afraid that you won't get an anchor after you say it. This is a preliminary screening. If you coax the live anchor, you can't stand it. After ten and a half months of live broadcast, you gave up. Didn't your previous efforts go to waste?

Second, find the anchor style positioning.

Just click on a few good broadcast live broadcast rooms, and you will find that they all have a common feature, that is, they have their own unique style and unique mode of communication. Personal characteristics are obvious.

If you carefully observe which anchors are not so good, they don't have their own unique advantages and the live content is boring. The first step of training is to find the right position for the anchor and put on her own label.

Third, constantly optimize and constantly reflect.

After each broadcast, ask the anchor to save his live broadcast playback and spend an hour or two sorting it out to see what he has done better and can maintain or even optimize it; Those who do not do well can be corrected and adjusted.

The daily live broadcast content should also be carefully planned and optimized, and everything that can be improved should be as good as possible. The audience is not a fool, they can see whether the anchor broadcasts live with heart or not.