Term explanation of halo effect

The term halo effect refers to when a person or thing has outstanding characteristics or performance in a certain aspect, this impression will affect people's evaluation of other aspects. Simply put, if a person or object gives a positive impression in one aspect, it is easier for people to extend this positive impression to other aspects.

1. The origin of the halo effect

The concept of the halo effect was first proposed by American psychologist Edward Thorp in 1920.

In a study, he found that when he conducted a comprehensive evaluation of soldiers, he found that a certain characteristic or ability of a person had a greater impact on the overall evaluation. This characteristic or ability was like A "halo" is formed around this person, which biases the evaluation of other aspects.

The research was later expanded and explored in depth, gradually forming the theory of the halo effect. The halo effect is not only applicable to personal evaluations, but can also be used in various fields such as product evaluations and company evaluations.

2. The use of the halo effect

1. Brand marketing: When a brand or product is successful or well-received in some aspect, the halo effect can be used to expand this positive impression. to other products or brand images to increase overall awareness and market influence.

2. Recruitment and interviewing: Interviewers may be affected by the candidate's appearance, voice, clothing, etc., thus creating a halo effect when evaluating their abilities and qualities. Likewise, job seekers can increase their halo effect and increase their chances of success in interviews by being well prepared and demonstrating their strengths.

3. Leadership and authority: Leaders with high authoritative status or charisma are often given a halo effect due to their image, words and deeds, making their decisions more likely to be accepted and supported.

Example sentences containing "halo effect"

1. The actor won an award for an outstanding performance, thus forming a halo effect among the audience, attracting more Fans and opportunity.

2. A popular product of the brand has won widespread praise. This positive feedback has brought about a halo effect, making other products of the brand also favored by consumers.

3. Due to the authority and charisma of its leader, this organization has gained a strong halo effect in the industry, attracting more partners and investors.

4. A politician’s successful governance experience and good reputation have brought him a halo effect, winning a high degree of support and trust among voters.

5. The actor enjoys a high reputation for his outstanding skills and performance. This halo effect allows him to obtain more commercial sponsorship and opportunities.

6. The star gained a halo effect due to his outstanding performance in the movie, which made people also have great interest in his musical works.

7. This mobile phone has a halo effect due to its brand awareness and the success of previous generations of products. Even if the new mobile phone features are not very innovative, it still attracts a large number of loyal users to buy it.

8. Due to the successful business experience and reputation of the company founder, the newly established company quickly gained a halo effect and attracted the attention and support of investors.