Venture capital plan

First, the baby souvenir shop.

According to the statistical announcement issued by the fifth national census, there are 70 million infants aged 0-3 in Chinese mainland, including 0/09,000 in cities, and about 0/00/75,000 newborns are born every year. According to the data of relevant survey companies, the maternal and child market in Chinese mainland has a market scale of about 80 billion yuan every year. As one of the sub-markets, baby souvenirs have broad market prospects.

The family planning policy has popularized the "6+ 1" family model, and the "little emperor" has undoubtedly become the focus of family consumption. According to statistics, the average consumption level of baby souvenirs in provincial-level cities reaches 300-500 yuan, and some families far exceed this standard.

At present, the more popular baby souvenirs on the market are: fetal writing brush, lanugo painting, hand and foot show, etc. Lanugo painting combined the charming and lovely image of a baby with animal cartoons, and then made handicrafts from its fetal hair through weaving and embroidery. Hand-foot show is to print out children's little hands and feet, cast them into solid models with polymer materials, and match them with various cartoon graphics and parents' greetings. The children's fingerprints and palm prints on the screen are clearly distinguishable, which is of great significance to family commemoration. The production technology of these products has become increasingly mature, and the prices vary according to different materials.

Such stores are generally chosen next to large hospitals (especially women's and children's hospitals), and it is best to have a large community nearby to facilitate centralized marketing. It is best to have a one-to-one marketing model, recruit salesmen and distribute brochures. For example, when a salesman meets a parent with a baby, he can start with a haircut instead of making souvenirs, such as "the baby is really cute, but the hair is a little long" to close the psychological distance with the parents; The best time to release information to the hospital is between 6 pm and 7 pm. This time is the time for pregnant women to eat and visit relatives, and the success rate will be higher. However, we must be careful not to disturb the rest of pregnant women so as not to offend them.

Only by adopting high-quality preferential services can we create a word-of-mouth effect. Word of mouth is very powerful. To win more customers, we must first provide more convenience for customers. For example, free on-site service can be provided in established areas; Cumulative consumption can provide certain value goods and services to a certain extent; You can also contact a pediatrician to provide free baby care consultation for the target customers ... which can improve customers' trust in products and loyalty to businesses.

In addition, because ordinary shops do not have the direct conditions for directly processing and manufacturing lanugo painting and tire brushes, customers are most concerned about whether the used fetal hair will be mixed with other things or with others. Therefore, we must strictly manage the process, numbering, sealing and archiving can allow customers to participate, and at the same time promise the credibility of products.

Second, the "simulation doll" store

Children without brothers and sisters will inevitably feel lonely. A kind of simulation doll "simulation doll" made according to children's own appearance was listed in Guangzhou in 2005, which attracted the attention of children in Yangcheng. Businesses in many big cities have also taken a fancy to this business opportunity.

Different from Barbie dolls, simulation dolls are more personalized, because they are made by imitating the "little master" and have the following characteristics: First, they can be entertained and educated; Second, the concept is unique, allowing children to enter the children's paradise with simulated dolls; Third, the image is vivid and pleasant, because it is made according to the child's own appearance; Fourth, keep up with the trend and introduce internationally popular clothes, toys and ornaments to children every year.

The main consumers in Ma Bao are children aged 1 to 14. Products are mainly divided into two specifications: one is "Little Mabao" aged from half a year to two years old, with a size of 20 inches; The second type is "Baobao Bao" of 3- 12 age group, with a size of 23 inches and retail prices of 1280 yuan and 1380 yuan respectively. The high-end positioning of "Ma Bao" determines that its products cannot be operated in the conventional mode of channel wholesale and terminal counter retail, but must be launched in the form of image franchise stores, so the location of stores is very important.

For example, Guangzhou's "Ma Bao House" is located at the junction of the old and new urban areas of Xiaobei Road in Yuexiu District, adjacent to Yuexiu Park and Children's Activity Center, with many tourists. On the one hand, there are many high-grade commercial buildings and houses in the new city, where senior white-collar workers gather. On the other side of the old city, there are richer local residents. It attracted a large number of target consumers soon after its opening, which proved that site selection had a great influence on the speed of information dissemination.

The production of "simulation doll" is not complicated. First of all, the facial and physical characteristics of "small customers" are photographed with a digital camera, and their preferences, personality characteristics and play orientation are registered and archived. Then, according to the customer's requirements, the manufacturing scheme and combination scheme of accessories such as clothing, ornaments and daily necessities are designed, and then the manufacturing center goes through the relevant procedures to let the customers "adopt" back. The "simulation doll" is specially made and can only be sold once. However, like his young master, the "simulation doll" will produce a series of consumption, such as all kinds of popular clothes, articles, small furniture, vehicles and so on. If it is damaged, you need to enter the "simulated doll hospital" for professional technicians to "treat" and "recuperate".

The play time of each "simulation doll" is generally more than 10 years. Therefore, in order to get a steady stream of consumer returns, professional and family-oriented quality service is very important. For example, make regular phone calls; Timely provide some game programs that are beneficial to physical and mental health and intellectual development; Regularly hold various games in children's palace, children's park, primary school, kindergarten and other places to improve children's cognitive ability and interest in toys; Preferential policies are implemented for repeat customers, such as buying children's clothes and accessories, VIP cards, etc.

Third, the urban "Bubo" boutique

Bobo is the most fashionable group in modern cities, second only to hippise and yuppies. They are elites in the modern new economic society with high academic qualifications and high income, but they yearn for the "consumption enjoyment" that is free and detached in leisure and spiritual life. Their consumption characteristics are shown in two aspects: they attach great importance to the "texture" of materials; Believe in "spinning a thousand pieces of silver, all come back!" In an affordable range.

Now some small shops specialize in Bubo people's business, selling exquisite cups, slippers, ornaments and other daily necessities. These supplies are expensive, and an ordinary pottery cup costs tens of dollars, but Bubo people are still willing to buy them.

First of all, operators should have a "wave" vision. Only in this way can we communicate with customers, understand and guide their needs.

Secondly, the decoration of Bubo boutique is concise and lively, and the location is critical: 1) The rent should not be too high. Boutiques do not sell necessities such as food and clothing, and the market segmentation is very narrow, so the quantity will not be very large, so the rental cost shared on each commodity is relatively high; 2) The location should be quiet. Bubo people's values determine that they don't like to "get together"; 3) The store itself and the surrounding environment should be graded.

Third, the classification of goods should be detailed and tasteful. "Bubo" is actually a way of life and a kind of consumption with special taste covering the field of mass consumption. A single store cannot involve too many categories, but you can choose a certain market segment. The goods themselves must be exquisite and first-class. For example, cups, generally, only about 10 cups in 100 are ok, so you must find this 10 cup. Many shopkeepers go to Hongkong, Taiwan Province and other places to choose the source of goods to ensure the quality. Finally, the maintenance of customers should be refined. Ensure that the shopping atmosphere is free and leisurely, and do not rush to sell and bargain loudly.

Fourth, auto parts stores.

The surge in private car ownership has led to the continuous warming of auto parts. Many drivers (especially female car owners) are willing to spend hundreds or even thousands of dollars to decorate their cars. A considerable proportion of car owners want to own a beautiful and personalized car. There are many business opportunities to be explored in auto accessories stores. Perfume, dolls, steering wheel covers and cushions are in great demand in the market.

How to invest in auto supplies stores? Service is very important, try to create a warm feeling for customers, because now customers have higher requirements for service.

Investigation of investment location: before investing, carefully analyze whether the area or lot is suitable for opening a car accessories store, including whether similar stores have been opened before the investigation to avoid repeated investment; The number of cars in this location must be considered, and whether the number of cars can be allowed to open stores here; Then, investigate the spending power of car owners and analyze the level and salary level of car owners; There is also the characteristics of consumers. If many of these people are conservative in consumption or don't care about consumption, investors should think twice and invest only when they are most sure. Generally speaking, auto supplies stores generally choose roads and areas with convenient transportation and many intersections, which is more convenient for customers to drive directly to the store to buy and attract customers' attention to the greatest extent. Personalized and fashionable shops in downtown areas will also attract many families who love cool to buy. In short, choose carefully and compare carefully.

Investment method: open a shop independently or choose to join a chain? For people who know the market thoroughly, it is wise to open a small shop with free personality. However, for those investors who have just set foot in automobile accessories stores, it is wise to join a brand store without full guarantee, which not only solves the worries of supply, but also saves some advertising.

Five, men's underwear store

It is said that women's money is easy to earn, and most clothing manufacturers and businesses focus on the women's market, while the men's market has been ignored. Many foreign manufacturers aim at this blind spot in the mainland market and vigorously seize the market. Through the investigation, they think that modern men are under greater pressure, and because of their shopping psychology, they have a clear goal when entering the mall and are unwilling to waste a lot of time looking for what they want to buy. Therefore, opening up centralized and convenient places for men has been adopted by many shopping malls, which can be seen from the popularity of men's underwear stores, such as "Neiku" men's underwear store in Hangzhou.

The investment in men's underwear stores is not much, mainly pavement, decoration and first purchase. The price of pavement varies from place to place, but it can generally start at 500-65438+10,000 yuan. You can choose to join a chain store or open your own shop.

To open a men's underwear store, it is very important to choose a brand. At present, there are two main types of men's underwear popular among men in China. One is everyday, characterized by comfort, elegance and implicature, mainly made of pure cotton fabrics. The other is sexy underwear with exaggerated shape. Britain's forbidden and Taiwan Province's looksee brands are various, including home, sports and avant-garde, with prices ranging from 50 to 500 yuan, especially looksee, with hundreds of brands. Domestic popular brands such as Yi Er Shuang and San Qiang are also very popular.

Because of the particularity of the target customers, the location of men's underwear stores is very important. The main points of site selection are: quiet in the middle of the noise and convenient transportation. Although "popularity" is very important, it is not necessary to choose a particularly large number of main roads. Too "busy" lots are not conducive to attracting customers into the door, but the traffic must be convenient. It is best to open a shop in a relatively mature business district, and there are relatively many surrounding communities and apartments. Area15-25m2, not too large. The address should be clearly described so that customers can easily find it, so that there will be no invalid publicity. Some people choose corners or counters in shopping malls. The overall style of the store is simple and tidy.

The main consumers of men's underwear stores are fashionable and avant-garde young men, but there are also many middle-aged people. In addition, women also account for a large proportion of the total number of tourists. "Neiku" and other specialty stores have a series of preferential measures specifically for female buyers, and the effect is good. But it's better for the clerk to be mainly male, and male customers will find it more convenient to communicate with them.

Venture Capital Plan (2)

I. Outline of the plan

(1) Business scope and nature of the book bar:

The book bar will sell all kinds of fashion magazines, sports newspapers and magazines and online bestsellers to the public (mainly college students and ordinary wage earners);

At the same time, a semi-closed private room is set up in the store to provide coffee, tea and other drinks for readers to chat at will;

3. Book bar provides book subscription service;

(2) Main commodities:

1. Various magazines and newspapers, covering beauty, sports, economy, politics, military affairs, tourism and picture books;

Best-selling books on the Internet, including popular online novels and philosophy books.

3. all kinds of tea and coffee;

(3) Consumers: college students and ordinary wage earners;

Second, the address of the book bar

The prime location of the bookstore is mainly at the corner, near the student gathering place, residential area and fork road. Because the main consumers of the bookstore are college students, the address of the bookstore is near a university in Zhejiang.

Third, the book bar decoration

Decoration budget: 40,000 ~ 50,000 yuan

Decoration design:

The book bar is divided into upper and lower floors. On the first floor, the shopkeeper wants to sell books and has a slightly larger fully open box. There is a single box with tables and chairs on the second floor.

The overall color of the book bar is blue, and the color changes from light blue to dark blue with the gradual change from the first floor to the second floor, which is relaxed and elegant;

3. The single room and private room are designed with murals and lights according to different themes such as animation, military affairs and literature.

Design a personalized bar to provide all kinds of tea and drinks.

Fourth, the management structure

The store manager 1 is mainly responsible for purchasing books and coordinating and managing the work of shop assistants. At the same time, the manager is responsible for the financial management of the store, and adopts the daily settlement system, that is, the financial settlement is carried out on the same day, the statements are filled in, and the profit and loss are calculated at the end of each month.

Shop assistant 1-3, mainly responsible for the service and cleaning in the store, through the combination of shop assistant assessment system and bonus system, improve the enthusiasm of employees.

Verb (abbreviation of verb) market forecast

(1) product features: mainly book sales, supplemented by leisure and entertainment;

(2) Consumer characteristics: 17-30 years old, pursuing fashion, eager for passion and having a certain cultural foundation;

(3) Price decision: As consumers are mainly college students, the price positioning should not be too high or too low to safeguard the interests of the book bar;

(4) Promotion plan and advertising strategy:

The reader membership system is introduced. Members can enjoy book purchase discounts, borrow books free of charge while keeping the books intact, collect tea and room charges, promote books in the form of leaflets, and have special prices in private rooms regularly.

Sixth, the source of books.

Publishing houses, book wholesale markets and personal studios (pay attention to discounts, the discounts of publishing houses are generally 20% off some textbooks and 60% off most other books. Five to seven. Between 20% off)

Seven. Risk and risk management

Many bestsellers often have a market effect of only one or two months. This requires booksellers to keep track of the book market at all times, adjust the book structure in time in combination with readers' concerns, and meet readers' needs to the greatest extent;

It is difficult to maintain the characteristics of the book bar for a long time. This requires the store manager to have a unique literary perspective and stick to his own characteristics.

Eight. Growth and development

1. Expand the scale of single stores. (business area, business variety, business scope) This method is risky and needs to rely on a full understanding and reasonable prediction of the local market capacity to gain certain advantages in the competition;

Open a branch. This way requires the book bar to have enough influence and fame, and it takes a certain amount of time to accumulate.