Campus TV station recruitment poster-How to design a club recruitment poster?

How to design and make an electronic poster for recruitment?

Are you hand-drawn or electronic?

For electronic posters, use CDR (it is just a software, you can’t make it yourself If you come, you can find an advertising agency or a design studio to do it, and they can also help you with the design). Electronic posters do not need too much text, but they must have background patterns and theme patterns that can highlight the theme. For example, the economic category should highlight finance and business; the sports category should highlight sports; the social category should highlight communication, communication, etc. In addition to the picture, just use text to highlight the words such as a certain club recruiting new members, and then write down the recruitment time, location, and contact person, and you’re done!

P.S. Pay attention to the layout of the text~ It’s beautiful~

The same goes for hand-painted ones. The title (that is, a certain company is recruiting new people) must be eye-catching. The artistic and calligraphy should not be too complex or abstract, but should be clear to people. Hand-painted posters can be written appropriately. An introduction to some societies, but don’t have too many words. It’s OK to also indicate the time, place, and contact person for recruiting new members! However, hand-painted posters must pay attention to color matching. They should be bright and eye-catching, but don’t use too many colors, which will look dazzling. No good! If it still feels a little empty after writing, just draw some simple patterns around it. It must not be too complicated, because the text is the focus!

In short, no matter what type of poster it is, The title is the key point and must be highlighted!

From my personal point of view, electronic posters are simpler. After all, the pictures and text can be combined by a computer, but the corresponding production costs are also high. Be high. Hand-painted ones will test your strength. If you want to achieve an eye-catching effect, you should have some research on artistic calligraphy, as well as color~~~~

But most of them are in Those who do publicity in student unions and societies are not necessarily professionals, so it’s OK to be passable and achieve the purpose of publicity. How to make an excellent college club recruitment poster?

How to make an excellent university club recruitment poster? I am a student at 211 University and have been in many clubs. I can give you some thoughtful suggestions.

Just getting started

You may have the same feeling as those who have just joined the club. If the minister or president asks you to make an event poster, you will start to have a headache. I had no idea when I started making posters, and they had to be printed out, so the less I knew how to do it, the less I wanted to do it, and then the less I had a clue. After working on it for five hours in front of the computer, I ended up with two graffiti posters. In fact, if you are just starting out and don’t know how to do it, you can choose simple expressions, such as basic information. The two posters don’t need too many words and embellishments, and they can also indirectly convey the spirit of the community, without being complicated or perfunctory!

After a little experience

The ideas will become clearer and the pressure will be much less. You can find suitable picture materials from the Internet and add text, text or templates to use. The focus is actually on words. To convey the characteristics of your community intuitively requires skills, cooperation and ideas. The result of this is to scare away some people who join the club just because of their interest, which makes you afraid to start, but you will improve a lot, invisibly.

Words are important

Generally when making posters, they will ask them what information they want to add to the poster, and then make posters based on this information. I remember that the debate team gave me a sentence at that time: "The power of one person can defeat a thousand troops." This sentence inspired me at the time. It was very powerful and penetrating. It gave people a feeling that power was contained in it, and it was also consistent with debate and negotiation. and a certain ***ness of the speech. Therefore, concise and powerful words can penetrate the poster and give people a refreshing feeling. How to design a club recruitment poster?

I am very happy to answer this question for you in this beautiful time of hot summer. Let us go into this problem together. Now let us discuss it together.

I will share with you my personal views and thoughts on this issue. I hope that my sharing can be helpful to everyone, and I also hope that everyone will like my sharing.

Hello, as a creator in the design field, let me share with you my views on this issue.

Creative ideas

The basic elements of a poster are: image materials, copywriting, tone, and font layout. Based on these elements, we can break down the production process of campus posters.

1. First of all, we determine the promotional tone of the poster

According to the different themes of the activities, we determine the tone of the posters accordingly. For example, for posters with a book club theme, we will choose literary and artistic ones. A fresh tone; Guitar club recruitment posters should have materials such as musical instruments and musical notes; the job fair should reflect a thirsty tone.

2. Select image materials based on the tone of the poster

Take recruitment posters as an example. First, determine that the tone of the poster is more formal and can reflect the uniqueness of the talents. We at Yitu Select the following background materials and use eye-catching colors to distinguish them from the background colors, which is very consistent with the recruitment theme

3. Write copy according to the theme and background

(Steps 2 and 3 are not strict The order of meaning is nothing more than determining the copy based on the background or choosing the background based on the copy)

Copy is the most intuitive part of conveying information after images, so copy writing must be accurate and concise. , effectively express the theme of the poster, which is commonly known as simple and crude.

4. Font layout and color matching

The main color of this recruitment poster is the contrast between red and blue, so our font is the grand and formal Siyuan Blackbody, and the font color is also red and blue. .

The choice of font will also affect the overall layout style. Choose a font reasonably according to the style of the poster. For example, the font styles of the following two styles of posters are very different.

5. Determine the visual hierarchy

What is the visual hierarchy? Just like when you look at a beautiful girl, some people are used to looking at the facial features first, then the clothes, and finally the figure, while some people People are used to looking at clothes first. A reasonable visual hierarchy is to allow people to enjoy the beauty of the young lady’s facial features, clothing and figure when viewing them one by one.

General visual process: from left to right, from top to bottom, from big to small, from near to far, from warm to cold, from light to dark, from clear to blur

The upper part of our recruitment poster is left blank. We can put text information in the upper part. The text information of a recruitment poster mainly includes slogan, recruitment position, recruitment conditions, and contact information. If it is an event poster, it must also be attached. The above description introduces the event process and hosting. So much information needs to be sorted hierarchically according to the degree of importance to determine the visual hierarchy. Reasonable sorting allows readers to quickly identify important information on the poster and obtain effective information in sequence according to the hierarchy.

The answers to this question shared above are all personal opinions and suggestions. I hope the answer to this question I shared can help everyone.

I also hope that everyone will like my sharing. If you have a better answer to this question, please share it and leave a comment to discuss this topic together.

I am here at the end. I wish you all to work happily and live happily every day, live healthily every day, have a happy family and everything, make a fortune every year, and have a prosperous business. Thank you!