Analysis of the employment situation of marketing in the United States

Marketing strategy is when an enterprise takes customer needs as the starting point, obtains information about customer demand and purchasing power, and the expectations of the business community based on experience, and organizes various business activities in a planned manner, through mutually coordinated product strategies , price strategy, channel strategy and promotion strategy, the process of providing customers with satisfactory goods and services to achieve corporate goals. Let me introduce to you the employment situation of marketing in the United States! Analysis of the Employment Situation of Marketing in the United States

What is Marketing?

Most marketing (marketing) programs in American universities are offered under the MBA program. There are only a few marketing programs in the top 100 that are set as master programs. To 10 schools, so for applicants, there are few choices and the competition is fierce. Every school offering Marketing in the United States has its own characteristics. Some focus on academic research, and the courses offered are mainly theoretical research. However, in recent years, more and more schools have emphasized the application of MS in Marketing, and some schools have also specially set up practical courses to make up for learners' lack of work experience. There are also some schools that connect marketing and media majors, such as the integrated marketing course offered by Northwestern University, which is hailed as a unique project.

Marketing Research Branch

Strategic Marketing: Strategic Marketing is a major that formulates long-term and effective long-term market development strategies for the company based on the company’s development goals, development needs and other factors. Achieve the company's development goals with profits.

Brand Management: The research direction of brand management is a professional research field on how to maximize the company's brand effect. It is a research on how to maximize the value of the company's brand and benefit the company through various effective ways or methods. . There is a lot of room for development in this field of research.

IMC (Integrated Marketing): It analyzes the relationship between each link in the sales process and uses communication means to communicate, so that all links in the overall marketing process cooperate more tacitly and maximize the value of marketing.

Data Mining: This research direction requires students with a background in computer science and statistics. It mainly studies how to use data and other information to analyze the market in a timely manner, formulate market goals, and accurately position the market.

International Marketing: The international marketing major is to cultivate international market professionals for the international market. For different regions of the world, different policies of each country, different cultural backgrounds, and different needs, we can formulate market plans to promote the development of the international market. Prosperity.

Employment prospects

According to relevant data, marketing is one of the fields with the most employment opportunities in business administration and related fields in the United States, and it is consistently ranked among the top five industries in short supply. The recruitment of marketing talents in the Chinese market also accounts for more than 90%.

According to data from PayScale in the United States:

Marketing & Communications Master’s early career salary (0-5 years after graduation) is $48,600

Business amp ; The early-career salary for a Master of Marketing (0-5 years after graduation) is $58,000

The early-career salary for a Master of Marketing (0-5 years after graduation) is $54,100

The early career salary for a Master of Marketing & Management (0-5 years after graduation) is $52,500

It can be seen that students majoring in Marketing have good employment prospects.

For students studying marketing, it is important to consider the school's geographical location when choosing a school. Choosing an enterprise-intensive area will help increase practical opportunities.

What are the employment directions for marketing majors?

Students majoring in marketing can engage in industries such as financial investment and securities. Of course, some students will also engage in the Internet industry, from the Internet industry People are engaged in real estate, fast-moving consumer food, trade import and export and other industries. Shanghai is the area with the largest number of employees, followed by Shenzhen and Beijing. Guangzhou. Wuhan etc.

Moreover, graduates majoring in marketing may be able to earn around 4,000 yuan right after graduation. If they work for 6 or 7 years, the salary may be tens of thousands of yuan, and some may even be higher. It can be achieved one year after graduation. But what I want to tell you is that when choosing a major, in addition to the employment prospects of this major, you also need to consider whether the current supply of this major is oversupply. Do you like it? , even if the employment prospects are very good, if you don't like it, you can't learn well.