What are the prospects of live e-commerce, and what are the advantages and disadvantages?

Live e-commerce has broad prospects. Compared with traditional e-commerce, live e-commerce can better meet the needs of current users. Users can directly realize the transmission and promotion of basic information through live broadcast, and can also interact in time, with various forms and strong social behavior. Want to learn e-commerce, I recommend consulting Dana Education.

The advantage of live broadcast e-commerce lies in promoting sales volume with the increase of product categories, making consumers' choices more diversified, increasing consumers' time cost, helping consumers to reduce their choice time, and making the decision to buy high-quality and low-priced products selected by the anchor in advance in the least time. The live broadcast enhances the interaction between the anchor and consumers, which is beneficial for consumers to better grasp the characteristics and main uses of the products. The disadvantage of e-commerce live broadcast with goods is that it cannot generate brand loyalty. If a brand is famous enough, even if it doesn't participate in live broadcast with goods, consumers will still make purchases in their daily lives. At the same time, it reduces the use value of the brand. Every netizen who watches the live broadcast on his mobile phone basically buys products with low prices and high discounts. Therefore, not all brands are suitable for live broadcast, and if the live broadcast is not in place, it will also reduce the use value of the brand. If you are interested, click here to study for free.

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