Funny version of blue moon advertising words (where is the magic of blue moon advertising)

"As long as you experience it for three minutes, you will fall in love with this game as much as I do."

Playing the blue moon is definitely a typical phenomenon-level communication case of 20 17. With its charming and embarrassing advertisements, it became an instant hit on social networks, much like the melatonin advertisement 20 years ago! According to the demand map of Baidu index, it can also be seen that the successful spread of Naughty Blue Moon is inseparable from its advertising content.

After the layman watches the excitement and the expert watches the doorway, we simply analyze the blue moon through advertising and communication.

Come, let's take a look at the naughty blue moon classic magic copy:

One knife is full, and three seconds becomes a local tyrant. Where to play when you are bored and lonely, and search for fun online! 0 yuan vip, full level in 3 days, 999 in one second, all equipped with 666. No matter how awesome the advertisement is, it is better to take a walk. I'm Nick Cheung. I have acted in many plays, but I only like to play the blue moon in the game. As long as I play legend, I am your brother. Come with the brothers who will play. Louis Koo green, Louis Koo green, surprises, monthly income of tens of thousands. The level can be withdrawn, and the equipment can be exchanged for some money. Double the recycling equipment, withdraw cash in one second, sell props directly, and earn hundreds a day. Playing games will help you get back the fun you had when you were young. Click, play for a year, and the equipment costs nothing. As long as you experience it for three minutes, you will fall in love with this game as much as I do. It doesn't matter whether you collect money or not. Come in and have a look. You can start with watermelon Dao, be a local tyrant, explode casually and recycle casually. Free green game, try it for 30 seconds, and you will never forget it. How much does Louis Koo earn in one night? Come and see the blue moon! Lose your equipment to be the richest man, withdraw money indefinitely in one second, hang up all night, and stop working in April. Hang up for a day or two, recover three or five thousand, exchange time for money, and play for another whole year. Starting from the knife, he became a local tyrant in three seconds, only took a bottle of medicine when he went out, and equipped himself with weapons by blasting. Why is it so magical to advertise the blue moon? First of all, Gangpu accent terrier loves to play with the blue moon. What people talk about most is the accents of Nick Cheung and Louis Koo. Using "Gangpu" to say a wonderful advertisement has its own funny attributes.

In addition, this kind of funny video about accent is easy to cause secondary communication, which leads to the big V of the big video platform imitating communication and expanding its influence. Now there are a lot of secondary creations about accent imitation in live anchor, ghost talent video and imitation show video.

This kind of transmission path is very similar to the "blue thin mushrooms" that were very popular in previous years, and it also triggered the collective imitation of many big V.

The spread path of video popularity:

The original video content was detonated-the big V imitated the second creation-the words, cartoons and jokes expanded the influence-the interpretation and comments from media articles-the exposure of serious media comments-were well known to the public.

Secondly, the selling point directly promotes the transformation. Because page-tour advertisements are generally put in the form of web banners and video patches, you can jump to the game page by clicking it, and the conversion path is relatively short, so page-tour advertisements are almost all effect advertisements.

The biggest difference between effect advertising and brand advertising is to talk about product value directly, and not to talk about brand image, concept, emotion and other topics. Therefore, in the setting of copywriting, we mainly grasp the pain points of user products: slow upgrade, low explosion rate of good equipment and expensive games.

At the same time, the "legendary" game, which is familiar to the target users, is used as the anchor symbol in the copy, which greatly reduces the cost of users' understanding of the products and further promotes the transformation in the name of "brothers".

Thirdly, the words are exaggerated and colloquial. It is not difficult to find that the selling point of the product is simple and rude, and the copy is very colloquial. For example, there will be some colloquial words such as "explosive", "engaging", "earning" and "opening", which are rare in many advertisements that pay attention to brand image.

Hua Hehua once said a point: the so-called advertising language is to design a spoken language as a product recommendation and let it spread among users. For example, if you recommend a friend to drink Red Bull, you may say "You are tired and sleepy after drinking Red Bull" instead of "Your energy is beyond imagination", so the former is a better advertising language in terms of the value of the product itself.

Because the target group who likes to play the blue moon is mainly middle-aged men in cities below the second tier, it can be said that it is very accurate to use the spoken language practiced by the target group in advertising language.

Besides, the words used in advertisements are very exaggerated. Slogans such as "Louis Koo is green" and "How much does Louis Koo earn in one night" can quickly catch the audience's eye and become the focus of communication. Many people on the internet are also spitting, which is consistent with the advertising techniques of Hengyuanxiang Zodiac many years ago. When an event becomes a topic of discussion, it can spread rapidly in social relations.

Finally, on the one hand, the spread of rhyming can make advertising language catchy and easier to spread, on the other hand, it can promote the compression of information in limited words and expand the association of information, that is to say, rhyming sentences can express richer content in shorter words.

Just like when we were students, we memorized many formulas and theorems, and the teacher would write some rhyming passwords to help us remember. In ancient Europe, when a bard recited thousands of epic lines, it was through rhyming words.

When we remember the first half of a rhyming sentence, we will unconsciously associate it with the second half, so through the setting of rhyming words, the brand value that the brand wants to convey can be enriched.

In fact, as long as a little comparison, it is not difficult to find that the advertising form of playing the blue moon is the modern version of melatonin. They also have a large-scale launch, easy-to-remember advertising words, direct statements of the selling points of the products, and magical elements (accent, dance). From the social and cultural point of view, the spread of the blue moon is also a symbolic case of "embarrassing culture" in recent years, and 20 17 is the year when "embarrassing culture" entered the mainstream field of vision on a large scale.

Don't laugh at the blue moon. Official website shows that the monthly flow of game platforms has exceeded 200 million! When you laugh at him, he has reached the peak of his life.

This article was originally published by @ Zheng Zhuoran. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from unsplah and is based on CC0 protocol.