P&G Public Relations Event Planning Plan

Planner: XXXX Planning time: XXXX

Foreword

With the development of society. With the improvement of people's economic level, consumers also have inseparable needs for daily necessities. Procter & Gamble was founded in 1837 and is one of the largest consumer products companies in the world. In 1988, Procter & Gamble established its first joint venture in China, Guangzhou Procter & Gamble Co., Ltd., in Guangzhou. This began P&G's sixteen-year journey of investing in the Chinese market. In order to actively participate in the construction and development of China's market economy, P&G has successively set up more than a dozen joint ventures and wholly-owned enterprises in Guangzhou, Beijing, Chengdu, Tianjin and other places. Over the past 16 years, Procter & Gamble has pursued the corporate purpose of "Close Life and Beautify Life" and produced many first-quality products in China that are deeply loved by consumers. Many products have become household names. Over the past 16 years, P&G has always adhered to the principle of "taking from society and using to society" and has been a citizen with a high sense of social responsibility. In recent years, P&G has invested heavily in educating girls to help them return to the classroom. In order to increase the publicity of the company's products, Procter & Gamble further enhances the product's visibility among consumers. therefore. Our company carries out public relations planning to achieve this effect

1. Market analysis

(1) Macro-environment analysis:

Procter & Gamble is the largest company in the world The daily consumer goods company pursues the purpose of "closer to life and beautifying life". It has a strong production team and produces many products of first-class quality and popular among consumers.

(2) Consumer analysis:

With the development of social economy, people's living standards have improved. In the face of the rapid development and upgrading of consumer products, consumers have more and more choices for daily necessities, which in turn leads to increasing competition among consumers for P&G's products.

(3) Competitor analysis

With the rapid development of daily necessities, the competition our company faces is becoming increasingly fierce. Our company's main competitor is Unilever. In front of Unilever, which is also a well-known brand of daily consumer goods, our company also has a great advantage. Our company has more brand projects than Unilever. There are more choices for consumers.

2. Goals of public relations activities

Our company strongly supports girls’ education in order to make our products more oriented to consumers and further increase the sales volume of our company’s products, thereby Make our company's products reach consumers thoroughly. Establish corporate image through this event.

3. Public Relations Activity Theme

Procter & Gamble joins hands with Spring Bud Girls

4. Public Relations Activity Time and Place

Activity Time: 201x.12.1 Morning - 201x.12.1 Evening activity location: Hope Primary School in Changsha Mountain area

5. Activity project process design

Activity 1: The theme is girls in impoverished mountainous areas and students from Chunlei School , with the main theme of "realizing dreams", we make videos to keep them warm and touching.

Activity 2: Invite poor girls from Chunlei School to perform on stage and communicate with the charity ambassador.

6. Media Promotion

Make full use of TV advertisements and Internet advertisements for promotion; you can choose press conferences to promote products; sponsor some hope primary schools.

7. Schedule and material preparation

Before the event: Prepare the banner for the Hands-in-Hand Spring Bud Girls event, prepare microphones, speakers, choose a good host, etc.

During the activity: the host presides over the activity, and each staff member performs his or her duties to ensure that the activity proceeds in an orderly manner.

After the event: The host announces the end of the event, and all guests exit in an orderly manner

Material preparation: balloons, banners, carpets, bonsai, signs, display racks, gifts and personal stationery categories, such as pens, scissors, rulers, etc.

Specific process: Staff will guide guests to enter at 8:00 a.m. on 12.1

During the event from 8:30 to 11:30, the host invites children to come on stage to show off their talents and interact with them. Communicate with love ambassadors

11:31-2:30 break

2:31-5:00 Lucky draw activities will be held. The staff will award prizes to the winning friends and communicate with the love The ambassador and host took photos

The event ended at 5:01-5:30, and all guests exited in an orderly manner

8. Cost budget

9. Effect evaluation

Through this charity activity, a good corporate image has been established, and P&G products have won the favor of consumers. It has also attracted new and old customers to purchase P&G products, and sales have increased by a percentage, occupying a certain market share. At the same time, this event has attracted more caring people to care for the Chunlei girls, and at the same time, it has strengthened attention to poor children; and the visibility and reputation of P&G have been greatly increased.