2020 Africa (Ghana) International Building Materials Exhibition

West Africa covers an area of ??6.38 million square kilometers, accounting for one-fifth of Africa. The population is 222.5 million, accounting for about one-third of the total population in Africa. Most are black Sudanese-speaking people, followed by Arabs.

West Africa’s economy is dominated by agriculture and mining, and is rich in bauxite, diamond, petroleum, gold, manganese, iron, copper, niobium, uranium ore, etc. Agricultural products include oil palm, millet, cocoa, palm kernel, peanuts, coffee, rubber, etc. Among them, cocoa and peanuts occupy an important position in the world. The economy of the semi-desert zone is dominated by animal husbandry, with a weak industrial base and underdeveloped natural resources. Its development level is in the middle of Africa. Western Africa refers to the western region of Africa. It reaches Zhejiang in the east, the Atlantic Ocean in the west, the Gulf of Guinea in the south, and the Sahara Desert in the north. West Africa usually includes 17 countries including Western Sahara, Mauritania, Senegal, Gambia, Mali, Burkina Faso, Guinea, Guinea-Bissau, Cape Verde, Sierra Leone, Liberia, C?te d'Ivoire, Ghana, Benin, Nigeria, etc. area.

Ghana is located in western Africa, on the north shore of the Gulf of Guinea, with an area of ??239,500 square kilometers and a population of 27.5 million. Ghana's economy is relatively developed among West African countries. In the past 10 years, Ghana has enjoyed good economic performance and strong economic growth. It is one of the countries with better economic development in Africa, especially in West Africa.

Mainly agriculture, the three traditional export products of gold, cocoa and timber are the pillars of Ghana’s economy. Ghana’s unique location advantages, convenient transportation conditions and supporting warehousing facilities make it The economy is highly open and trade activities are relatively active. It is known as a distribution center for commodities and goods and has considerable market capacity and functions. It has a certain radiating effect on neighboring countries such as Nigeria, Cote d'Ivoire, Senegal, Togo and other countries.

Ghana is rich in resources, with reserves of gold, diamonds, bauxite, and manganese ranking among the top in the world. Due to its gold production, it is known as the Gold Coast. In addition, there are limestone, iron ore, andalusite, quartz sand and kaolin, etc. The three traditional export products of gold, cocoa and timber are the mainstay of Ghana's economy. Ghana produces cocoa and is one of the largest cocoa producers and exporters in the world.

Ghana has a single economic structure and a weak industrial base. Daily production and daily necessities basically rely on imports. Non-petroleum imported goods mainly include machinery and equipment, food and medicine, communication equipment, textiles and clothing, light industrial products, building materials, automobiles and spare parts, etc., totaling approximately 5.968 billion.

? Ghana’s foreign exchange management is relatively flexible and loose. Income from foreign companies and individuals exporting to Ghana can be remitted through banks. Small amounts of foreign exchange can be freely bought and sold in the market through foreign exchange exchanges.

Ghana’s GDP per capita from 2012 to 2018

China-Ghana Economic and Trade

On July 5, 1960, China and Ghana established diplomatic relations. Since the establishment of diplomatic relations, senior leaders of the two countries have exchanged visits many times, and the cooperative relations between the two countries in political, economic and other fields have continued to develop. The Chinese government has undertaken assistance projects such as the Ghana Ministry of National Defense Office Building, Hospital, Ministry of Foreign Affairs Office Building, Cape Coast Stadium, and Volta Medical University, and is currently implementing projects such as drilling wells and water supply. The scale of bilateral trade between China and Ghana reached a new high in 2015, reaching US$6.604 billion, an increase of 18.2% from 2014. In 2018, the bilateral trade volume between China and Ghana exceeded US$7 billion!

? China and Canada have signed a number of agreements such as economic and technological cooperation agreements, trade agreements, and investment protection. They have a joint economic and trade committee, and the third meeting was held in Beijing in March 2015. China mainly exports mechanical and electrical products, textiles, and steel products, and imports crude oil, manganese ore, cocoa beans, etc.

Trade volume between China and Ghana from 2012 to 2018

? Currently, Ghana is actively pursuing economic transformation, striving to achieve industrialization and create an export-oriented economy. Canada is eager to introduce Chinese capital and technology, learn from China's development experience, and share the dividends of China's development and China-Africa relations.

The two countries have great potential for cooperation in the fields of agriculture, infrastructure, aviation, energy, investment and financing, and production capacity cooperation.

? Sino-German cooperation projects

Dozens of my country's large-scale central and state-owned enterprises have settled in Ghana, including China Water, Gezhouba, Hunan Construction Engineering, Shenzhen Energy, Sinopec, China Railway Construction, etc. The company has successfully operated and implemented a large number of projects such as Buwi Hydropower Station, Kepeng Water Supply, Northern Power Grid Transformation, Tema Power Plant, Takoradi Natural Gas Liquefaction Center, Cape Coast Trading Market, etc. Project, the total project contract value is more than 2 billion US dollars.

Ghana's construction materials and hardware market

? There is a large demand for construction and building materials

? Ghana's infrastructure is relatively backward. With the continued rapid growth of Ghana's economy and As the population continues to rise, the impact of backward infrastructure on the economy and people's public life has become increasingly prominent. According to a 2010 World Bank survey report, Ghana needs to invest at least US$2.5 billion every year to barely meet Ghana's domestic demand. Infrastructure construction needs, the funding gap for infrastructure construction is still large. Therefore, the Ghanaian government has adopted a relatively loose and diversified financing policy, attracting a large number of investors, including from China. Dozens of large-scale central enterprises and state-owned enterprises in China have settled in Ghana. Enterprises such as my country Water Resources, Gezhouba, Hunan Construction Engineering, Shenzhen Energy, Sinopec, China Railway Construction Engineering and other enterprises have successfully operated and implemented the layout of the two-quality loans, commercial loans and PPP investment models. A large number of projects including Wei Hydropower Station, Kepeng Water Supply, Northern Power Grid Transformation, Tema Power Plant, Takoradi Natural Gas Liquefaction Center, Cape Coast Trading Market, etc., with a total project contract value of more than 2 billion US dollars.

? There is a shortage of housing in Ghanaian cities. Ghana must build a large number of new houses to meet the housing demand

? Daniel, CEO of Ghana Genesis Investment Company, said: Ghana is a developing country. Like China, today , thousands of residents have migrated from rural areas to cities, and Ghana is facing serious urbanization problems. In Accra, the capital of Ghana, the population is growing and the city is expanding, so the need for infrastructure is also expanding.

With the economic development of Ghana, more and more people are migrating from rural areas to cities, and the size of cities continues to expand. At this time, people's demand for housing is also rising. However, local developers in Ghana mainly focus on the development of mid-to-high-end housing, which is more profitable, and ignore low-cost housing. Therefore, although people's demand for housing is strong, they are unable to buy affordable houses, resulting in a high housing gap. Studies have shown that Ghana must provide 110,000-140,000 new low-cost housing units to conceal actual demand.

? Ghana's industrial and commercial development has accelerated in recent years. Many factories have been established one after another, office buildings and residential construction projects have increased, and old buildings have been renovated, all of which have made the building materials and hardware market boom.

? In addition to the increase in construction projects in Ghana’s hardware market in recent years, there is also a huge demand for mechanical hardware thanks to the development of mining and industry. Take Jamal Hassan Co. Ltd., a Lebanese importer and distributor of building materials, mechanical hardware, hand tools, and electrical machinery, as an example. Although it only has one store in Accra, it imported 300 containers in 2015 and has 200 regular corporate customers. .

? Ghana has multiple infrastructure and hydropower projects under construction

? Ghana has influential foreign companies such as Israel, South Korea, Portugal, Brazil, Turkey, and South Africa. Come invest. Specific projects include Nkojuma Interchange, Tema Port expansion, Accra Airport expansion, and central and western power grid transformation projects.

? The Ghanaian government attaches great importance to investment and construction in areas such as infrastructure and resource development. Ghanaians have a strong business awareness and good reputation. The government is committed to improving middle income, which has played a great role in promoting the construction of building materials and infrastructure.

In recent years, Ghana has increased investment in infrastructure construction, and many projects are in full swing, such as the repair of the Tema-Aflao road, the expansion and upgrading of the Akatsi-Dzodze-Noepe road and the UEMOA-Ghana road, as well as power plants, Airports, highways, municipal infrastructure, ports and other projects.

? The Ghanaian government is upgrading the existing Tema Port and Takoradi Port, and China Harbor Engineering Company of my country participated in the construction of Takoradi Port. There are also renovations and upgrades to ACCRA International Airport, TAKORADI Airport, KUMASI Airport, and TEMALE Airport. There are also the rehabilitation of the Tema-Aflao road, the expansion and upgrading of the Akatsi-Dzodze-Noepe road and the UEMOA-Ghana road, as well as projects such as power plants, airports, highways, municipal infrastructure and ports.

Ghana’s industrial base is backward and building materials products mainly rely on imports!

The manufacturing industry in most African countries is backward and at a low level, and there is a considerable market gap. The vast majority of people in Africa with middle and low consumption levels feel inadequate for the high-end building materials products produced in European and American countries. The building materials market in developed areas of the world is becoming increasingly saturated, and Africa is rich in resources. As an emerging market, it has attracted more and more attention from building materials companies in various countries. While ensuring product quality, the building materials products of Chinese companies are lower than similar products in European and American countries. The price sales just meet the needs of the African market.

List of exhibitors of previous editions

Shuyang Jienuoda International Trading Co., Ltd. Anhui Hongyu Aluminum

Woze (Tianjin) Import and Export Co., Ltd. Tianjin Hualu International Trade Co., Ltd.

Linyi Fengyu Aluminum Co., Ltd.? Sichuan Xinjiasheng Aluminum Co., Ltd.?

Sichuan Guangxin Aluminum Co., Ltd.? Ningbo Heteng Cable Co., Ltd. Company?

Qingdao Gmeisen Steel Structure Co., Ltd.? Jianmei Aluminum Profile Factory (Group) Co., Ltd.

Wenzhou Lichi Trading Co., Ltd. Kaiping Shuikou Town Huangma Sanitary Ware Factory

Guangzhou Jixinxiang Decoration Building Materials Co., Ltd.? Youshengfa International Trading Co., Ltd.?

? Building materials machinery: processing equipment, glass door and window machinery, construction machinery, construction engineering machinery, electric And hand tools, special vehicles, transportation equipment, construction site protective equipment, construction site facilities, etc.;

? Building materials: stone (marble, granite), ceramics, home accessories, shaped bricks, steel, non-ferrous metals Metal, wood, cement, concrete, glass, gypsum, sealing materials, floors and carpets, wallpaper and wall panel inlays, courtyard facilities, landscaping furnishings, etc.;

? Architectural ceramics: various ceramic tiles, porcelain tiles , soft porcelain, mosaics, ceramic plates, ceramic tiles, ceramic tiles, industrial ceramics, special ceramics. Wood and wood products, composite boards: wood, wood products, bamboo products, artificial boards, construction wood templates; solid wood flooring, bamboo flooring, composite flooring, laminate flooring, anti-static flooring; composite wood, wood-plastic materials, fireproof boards, PVC Composite materials, anti-Bate board, acrylic board, resin board, decorative paper, etc.

? Building hardware: faucets, plumbing equipment, sanitary ware hardware accessories, doors (including cabinet doors), windows and doors, hardware accessories, valves, fasteners, standard parts, pipe fittings, nails, wires nets, etc., various hand tools, electric tools, pneumatic/hydraulic tools and accessories, insulating tools, supporting products for drilling, sawing and cutting power tools, car maintenance tools, abrasives & abrasives; diamond tools, garden tools, nylon ties , paint (brush) tools, nail guns and industrial nails, slings & industrial chains, rubber wheels/casters & trolleys, labor protection supplies

? Basic building materials: cement, bricks, tiles, Construction aggregates, lime and products, concrete products, manhole covers, stairs, road materials, pavement engineering materials, bridge construction materials, etc.

Other building materials: HVAC, air conditioning systems, fan nozzles; water treatment systems, water pump valves, piping devices; building structures, mobile homes, building formwork, support systems, scaffolding;

? Building decoration materials: Adhesives, stone, steel, metal building materials, hardware and tools, sanitary ware, doors, windows and accessories, mechanical and electrical doors and windows, kitchen and bathroom facilities, plastic building materials, composite materials, new building materials, labor protection supplies, architectural glass, sunshade systems, tents, tarpaulins , decorative materials, floor paving materials, floors, carpets, artificial turf, plastic rubber, wallpaper fabrics, and home soft furnishings.

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? Accra is the capital and largest port city of Ghana. National political, economic and cultural center. In the southeastern part of the country, near the Gulf of Guinea. The largest city in Africa is closest to 0° longitude and 0° latitude. Population 2.29 million (2012). National political, economic and cultural center. Important cocoa beans and diamond markets. Highways extend in all directions. It has the country's only international airport, Kotoka International Airport.

? Broad market: Ghana is located in the fortress of West Africa, radiating a large market of 250 million people in West Africa.

? Unique regional advantages: Ghana is blessed with unique location advantages and convenient transportation conditions.

Rich natural resources: Ghana is rich in cocoa and is one of the largest cocoa producers and exporters in the world.

? Stable political environment: its perfect national management system and stable social and political environment. The superior regional geographical location and relatively good national education quality have created good conditions for Ghana's socio-economic development.

? Government policy support: The Ghanaian government attaches great importance to investment and construction in areas such as infrastructure and resource development. An important intersection of the Belt and Road Initiative, responding to the new strategy of China-Africa partnership.

Diversified economic development path: Unlike Nigeria, the largest economy in West Africa, which relies heavily on oil, Ghana's economic development is following a diversified path.

? Emerging investment hotspot: Accra, the capital of Ghana, is one of the most popular investment destinations in West Africa, attracting large amounts of investment in areas such as retail, financial services, technology and construction.

? Broad prospects for the future: Ghana’s economic growth rate will continue to grow at a rate of 5 in the future.

? Advanced consumption awareness: Although Ghana’s per capita GDP is not very high, it is influenced by Western consumption concepts and likes to consume in advance.

? The country with the fastest economic development in West Africa: benefiting from a reasonable economic management system and the contribution of oil, gold and cocoa to the economy.

? B2B buyer-seller matching: The Ghana Trade Week in 2017, 2018 and 2019 implemented a precise B2B buyer-seller matching model to ensure that each exhibiting company can have at least 5 high-quality buyers. . In Ghana Trade Week 2020, we will still implement the B2B buyer-buyer matching model.

? Reach customers at low cost: If a company wants to reach qualified customers, participating in exhibitions is the most effective way. According to the survey, the average cost of using an exhibition to reach customers is only 40% of the cost of reaching customers through other methods

? Get to know a large number of potential customers: Research shows that based on the average number of visits to an exhibitor's booth, it is only 12 of people received calls from the company's sales staff within 12 months before the show; 88 were new potential customers, and the show also brought high-level new customers to exhibitors. Regarding the products and services of exhibiting companies, 49% of visitors to the show are planning to purchase those products and services.

? Save time - get twice the result with half the effort: In three days, exhibitors can come into contact with more potential customers than they can in 6 months or even 1 year; more importantly Yes, face-to-face communication with potential customers is an important means to quickly establish stable customer relationships.

? Teach customers step-by-step how to use products or experience services: I’m afraid it’s not the right time for corporate sales staff to bring products to your door for demonstrations. Exhibitions are the best and most appropriate time for exhibitors to demonstrate products or experience services to potential customers. Great place.

? Recognize yourself, industry development trends, and changes in customer needs: During the exhibition, companies can also learn about customers’ expectations for product improvements and new products through communication with professional visitors. product demand.

? Expand corporate influence: We invite many local media to participate in every trade week we hold.

? Complete types of exhibits: The exhibition covers a wide range of industries, giving manufacturers the opportunity to choose the industry that suits their needs. All buyers also have trading venues suitable for their needs, especially international manufacturers and professionals. needs.

? Highly international and professional: Participants in this trade week are all the most professional buyers, market decision-makers, and businessmen in the industry.

? On-site event promotion: Various interactive sessions will be held during the exhibition to increase the added value of participation, improve publicity benefits, and provide more business opportunities.