Countdown to the World Cup: A number of A-share and Hong Kong stock companies are anxious.

In 2022, the FIFA World Cup Qatar 2022 entered the countdown to the start of the war. This World Cup was held for the first time in a winter country in the northern hemisphere. The business opportunities contained in the event have attracted the attention of more and more listed companies, and many A-share and Hong Kong-share companies are gearing up to achieve a leap in product, service or brand dimension in this global sports feast.

Through interviews and data collation, the reporter found that light asset industries, including sports games and sports lottery tickets, as well as construction and manufacturing industries, including stadiums, sports facilities and event screens, have become the main legions facing the World Cup. Many companies have also been sought after by funds in the secondary market for a short time, echoing the "excess return law" of sports outdoor brands, snack foods, beer and other industries during the last three World Cups.

"light industry" is on fire

"The company has two genuine IP licenses, FIFPro and Super League, plus various theme games, and will launch the World Cup product version, which will not only increase the download volume with the help of the World Cup, but also improve the retention rate and consumption of users." The person in charge of crazy sports listed in Hong Kong stocks revealed to reporters.

Games have natural social and entertainment properties. With the help of the World Cup craze, games can achieve twice the result with half the effort in attracting consumer traffic, improving retention and transformation, or helping brands get out of the circle. This has also become one of the important reasons why game companies have increased their sports game business in recent years.

The layout of the game company for the World Cup is not limited to this.

165438+1October 8th, Starlight Entertainment, which is listed on the A-share market, clearly stated on the interactive platform that Spanish club player Braithwaite has been selected into the Danish national team's World Cup list and will participate in the Qatar 2022 FIFA World Cup Qatar 2022 with the team. Cabrera, a player, has recently been selected into the Uruguayan national team's World Cup preliminary list and is expected to participate in the FIFA Qatar 2022 World Cup.

Xinghui Entertainment is known as "the first A-share football". With the approach of the World Cup, the company's share price has been rising continuously this week, with the highest increase of more than 20% since June 165438+ 10.

Xinghui Entertainment is the first A-share listed company to control the top clubs in five major leagues in Europe, with natural asset advantages. However, other companies with game business are also seeking new changes. As a sports game authorized by FIFPro, Crazy Sports "Stadium Storm" will launch a large version of the World Cup information piece to cooperate with the World Cup series theme activities; Another official Super League mobile game "fantasy football" will also be launched on the eve of the World Cup.

Beer is one of the most concerned consumer goods during previous World Cups. From the historical law, the consumption demand of beer tends to increase significantly with the World Cup. Zhujiang Beer has publicly stated that it will seize sports events and other activities to activate brand vitality and expand brand influence.

However, according to the reporter's interview, the market tends to be divided for beer sales. Some market participants believe that the World Cup is the main marketing battlefield for beer enterprises, and this World Cup will be held in winter, which is expected to extend the traditional sales season of beer in the second and third quarters and drive the beer industry to achieve a rise in volume and price. A beer manufacturer in the northern region told reporters that although domestic beer orders surged during the 20 18 World Cup, it remains to be seen whether beer sales during this World Cup can usher in a pulse-like upward trend due to the seasonal upward trend of beer sales in summer.

Lamps made in China.

The hosting of this World Cup exudes the light made in China.

Judging from the construction of public information, many companies are involved. For example, China Railway Construction Co., Ltd. is responsible for the most important venue construction of the World Cup, Seiko steel structure participates in the venue construction, and Juli Rigging is responsible for the design, supply and installation of cable-membrane structure systems of two World Cup venues, and so on.

As a mass sports event, the World Cup is also a marketing activity. The manufacturing company is generous in sponsorship.

China enterprises spent 840 million dollars on advertising during the World Cup in Russia, accounting for 34.8%. Since this year, some companies have continued their high marketing investment. Taking Hisense as an example, as a global sponsor of the FIFA World Cup Qatar 2022 2022, the company clearly stated that it would make efforts in sports marketing to help enhance its brand image and market share.

In the brand, head consumer companies still occupy an important position. Some head dairy companies have clearly reached strategic cooperation with the German national football team, and announced that many stars such as Cristiano Ronaldo, David Beckham, Neymar and Benzema have become brand spokespersons.

Sales of sports lottery tickets have increased significantly.

Since the European Championship in 20 12, the championship and runner-up quiz games have been released regularly in every major international football match. As the most influential single event in the world, the four-year Men's Football World Cup is no exception. Industry analysts believe that football is the main media for SMG, and the market is optimistic about whether this year's FIFA World Cup Qatar 2022 will boost SMG sales.

165438+1In early October, China Sports Lottery opened the championship quiz and runner-up quiz of 2022 FIFA Qatar World Cup, which opened the door for fans to participate in the World Cup quiz.

Among A-share companies, many A-share companies such as China Sports Industry and Hongbo have laid out sports lottery tickets. Hong Kong stock companies such as Runge Interactive and Crazy Sports also launched sports lottery tickets in advance.

Taking crazy sports as an example, its crazy red list is regarded as the pioneer of China's sports knowledge payment industry, covering nearly 70% of China's sports user services; China Football Lottery Network also ranked first in Baidu search for Football Lottery for a long time. According to the person in charge, the international version of "Crazy Red List" will be released before the World Cup to take this opportunity to enter the international market. Hongbo shares also introduced on the interactive platform that the beginning of the World Cup has significantly increased the sales of quiz-type sports lottery tickets, thus promoting the printing demand of thermal paper for sports lottery tickets.

Among all competitive sports, football matches have the greatest contribution to sports lottery sales. According to an institutional research report, after the start of the five major leagues every year, the monthly sales of sports lottery tickets have increased substantially, among which the World Cup has the most obvious pulling effect on sports lottery sales. In the past, sports lottery sales were hot during the World Cup, and quiz-type sports lottery was an important carrier to spread sports culture, attract people's attention to sports events and participate in sports.