Li Guilian’s eyes are on the whole world

Li Guilian, a woman who came out of the countryside. From the earliest sewing mutual aid group to the group leader of a listed company, she has been in business for nearly 30 years. In the big picture, she is by no means a small woman. She understands the profound significance of development to an enterprise.

With many years of experience in exporting garment processing and more than 10 years of exploring the international market, Li Guilian's vision has become broader, and the company she leads has also grown day by day. However, she began to think about this question: The clothes we worked so hard to produce were sewn with our own brands by foreign bosses and went to the market to earn more than ten times or dozens of times profits. Why are we willing to serve others? When making wedding clothes, why can't we create our own brand?

In January 1996, one year after Dayang Group launched its own clothing brand "Chuangshi", it held a unique clothing market press conference. In order to meet the domestic market demand, Dayang Group has established 28 clothing stores and chain stores in large and medium-sized cities in Northeast and North China. "Chuangshi" brand clothing was later rated as a trustworthy quality brand by the Consumers Association, and was awarded the title of "Chinese Clothing Boutique" by the Science and Technology Commission. In February 1997, at the International Famous New Products (Technology) Expo held in Paris, the "Chuangshi" brand suits from China attracted the attention of the judges and more than 100 clothing experts. After harsh review, in the end, they did not hesitate to accept it. Stingyly, an international gold medal was given to this brand.

Dayang Group also set up a T-shaped stage in the conference hall of the Great Hall of the People, where Chinese and foreign supermodels performed in 74 styles of women's fashion, business attire and evening gowns. A famous black model in the United States said in an interview with reporters: "I have been to various places in the world for costume performances, and I have never been so excited. The colors and designs of Dayang Group's women's clothing are so close to life. They can not only be used for performances, but also off the stage. , can also be worn at home and at work.”

To enter the international market in the new century, you must have a business management team that adapts to the new economic era. From very early on, Li Guilian started working hard to form the "new generation" of Dayang Group. She spares no expense to recruit outstanding management and technical talents at home and abroad. The employment standards she set are: The recruitment targets must be complex talents around 30 years old. They will not be equipped with translators or drivers after they arrive. They will be given a special car that they can drive, they can speak foreign languages ??when dealing with foreign businessmen, and they can use the computers they are given. She wants to use such a group of knowledgeable and professional young talents to form a new generation management team to enter the international market together. Today, Dayang Group has recruited dozens of outstanding talents to serve as leaders of various departments and branches of the company.

Dayang Group not only recruited a famous clothing craftsman from Italy to create a new image of the Chuangshi brand with Italian fabrics, accessories and pattern design, but also hired 3 craftsmen from Japan to carry out New clothing design.

"Flowers once told me how you walked. The earth knows every corner of your heart. No one will miss the sweet dreams. Finally, today is the moment of reunion..." This is Li Guilian's most beautiful moment. Love to sing songs.